Alpine Electronics of America, Panasonic Automotive Systems Company of
America, Delphi Corp. and Clarion Corp. of America Rank Highest in Vehicle
Multimedia Quality
WESTLAKE VILLAGE, Calif., Aug. 6 /PRNewswire/ -- Growth in consumer
demand for high-tech features supplied in new vehicles has led to a
significant increase in market penetration for satellite radio and
navigation systems according to the J.D. Power and Associates 2008
Multimedia Quality and Satisfaction Study(SM) released today.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050527/LAF028LOGO-a)
The study finds that 55 percent of new-vehicle owners report having
satellite radio capability in their audio system, up considerably from 39
percent in 2007. Additionally, market penetration for navigation systems
has also increased -- up to 25 percent in 2008 from 20 percent in 2007.
"New-vehicle buyers are looking for the latest technologies in audio
systems, and the presence of features such as satellite radio and
navigation systems will only increase as manufacturers try to meet consumer
demand," said Allison LaDuc, senior research manager of automotive product
quality at J.D. Power and Associates. "For instance, nearly 60 percent of
consumers say they want a navigation system on their next vehicle, and 66
percent of consumers want the ability to play MP3 files. To meet or exceed
consumer expectations, manufacturers will need to focus on incorporating
high-tech features in multimedia systems while avoiding increases in
problem levels."
The study evaluates owner experiences with the quality, design
satisfaction and features of automotive multimedia systems in their new
vehicles. Problems are measured per 100 vehicles (PP100). A lower PP100
score indicates higher quality. Twenty-eight different multimedia
permutations are evaluated, which include different combinations of the
following systems: AM/FM radio; cassette player; single CD player; multiple
CD changer; navigation system; and satellite radio. Multimedia system
suppliers are ranked based on the number of problems experienced per 100
vehicles (PP100) in four segments: AM/FM/single CD player, AM/FM/multi-CD
changer, AM/FM/single CD player/satellite radio and AM/FM/multi-CD
changer/satellite radio.
Alpine Electronics of America ranks highest in the AM/FM/single CD
player segment with an overall PP100 score of 2.6, marking an improvement
of 1.3 PP100 from 2007. Panasonic Automotive Systems Company of America
(4.4 PP100) follows Alpine in the rankings, while Clarion Corp. of America
and Continental Corp. tie to rank third with 4.5 PP100.
In the AM/FM/multi-CD changer segment, Panasonic Automotive Systems
Company of America ranks highest with an overall PP100 score of 4.3,
followed by Pioneer (4.6 PP100). SANYO Automotive U.S.A. ranks third with
5.0 PP100.
Delphi Corp. ranks highest in the AM/FM/single CD player/satellite
radio segment with an overall PP100 score of 2.7. Visteon Corp. (3.6 PP100)
and Panasonic Automotive Systems Company of America (4.1 PP100) follow in
the rankings.
Ranking highest in the AM/FM/multi-CD changer/satellite radio segment
is Clarion Corp. with an overall PP100 score of 5.4, followed by Delphi
Corp. (5.6 PP100) and Visteon Corp. (6.0 PP100).
The study also finds that, for a third consecutive year, the three most
commonly reported multimedia problems are front audio/entertainment system
controls difficult to understand/difficult to use/poor location; navigation
system map/wrong directions/poor location; and AM/FM radio poor/no
reception. These issues account for nearly 60 percent of the total reported
multimedia problems.
The 2008 Multimedia Quality and Satisfaction Study is based on
responses from 81,530 new-vehicle owners who purchased a 2008 model-year
vehicle. The study was fielded between February and April 2008.
AM/FM/Single CD Player
Problems per 100 Vehicles*
Supplier PP100
Alpine Electronics of America Inc. 2.6
Panasonic Automotive Systems Company of America 4.4
Clarion Corp. of America 4.5
Continental Corp. 4.5
Hyundai Autonet 5.1
Delphi Corp. 5.3
Pioneer 5.8
SANYO Automotive U.S.A. Inc. 6.5
AM/FM/Single CD Player Segment Average 8.1
Fujitsu Ten Corp. of America 26.0
AM/FM/Multi-CD Changer
Problems per 100 Vehicles*
Supplier PP100
Panasonic Automotive Systems Company of America 4.3
Pioneer 4.6
SANYO Automotive U.S.A. Inc. 5.0
Clarion Corp. of America 5.3
AM/FM/Multi-CD Changer Segment Average 5.3
Delphi Corp. 5.9
Clarion/SANYO - NC 6.9
Mitsubishi Electric Automotive America Inc. 8.0
Fujitsu Ten Corp. of America 8.3
AM/FM/Single CD/Satellite Radio
Problems per 100 Vehicles*
Supplier PP100
Delphi Corp. 2.7
Visteon Corp. 3.6
Panasonic Automotive Systems Company of America 4.1
AM/FM/Single CD/Satellite Radio Segment Average 5.3
Continental Corp. 6.7
Hyundai Autonet 10.0
Fujitsu Ten Corp. of America 10.4
AM/FM/Multi-CD Changer/Satellite Radio
Problems per 100 Vehicles*
Supplier PP100
Clarion Corp. of America 5.4
Delphi Corp. 5.6
Visteon Corp. 6.0
AM/FM/Multi-CD Changer/Satellite Radio Segment Average 6.5
Panasonic Automotive Systems Company of America 6.6
Pioneer 7.6
* Problems per 100 vehicles is measured via actual customer feedback
related to the number of "things gone wrong." A lower score reflects
better quality performance.
NOTE: Only award-eligible suppliers are included in the ranking. To be
award eligible, a primary supplier (or a split-sourcing arrangement that is
non-competitive) must have sourced at least two vehicle models with
sufficient sample within the appropriate award category.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is
a global marketing information services company operating in key business
sectors including market research, forecasting, performance improvement,
training and customer satisfaction. The company's quality and satisfaction
measurements are based on responses from millions of consumers annually.
For more information on car reviews and ratings, car insurance, health
insurance, cell phone ratings, and more, please visit JDPower.com. J.D.
Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading
global information services provider meeting worldwide needs in the
financial services, education and business information markets through
leading brands such as Standard & Poor's, McGraw-Hill Education,
BusinessWeek and J.D. Power and Associates. The Corporation has more than
280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional
information is available at http://www.mcgraw-hill.com.
J.D. Power and Associates Media Relations Contacts:
John Tews Syvetril Perryman
Troy, Mich. Westlake Village, Calif.
(248) 312-4119 (805) 418-8103
john.tews@jdpa.com syvetril.perryman@jdpa.com
No advertising or other promotional use can be made of the information
in this release without the express prior written consent of J.D. Power and
Associates. http://www.jdpower.com/corporate
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