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  Nikon Introduces the Ultra-Stylish COOLPIX S60 With a 3.5-Inch Touch-Screen LCD

 New Compact Digital Camera Offers a Sophisticated Design, Fun Features and
                     an Intuitive Touch-Screen Control

    MELVILLE, N.Y., Aug. 7 /PRNewswire/ -- Nikon Inc. is pleased to
announce the COOLPIX S60. Representing the cutting edge of elegant design
and intuitive operation, this stylish compact camera introduces an entirely
new, amazingly innovative, 3.5-inch TOUCH-SCREEN LCD and a new graphic user
interface that places shooting and playback controls at the user's
fingertips.

    "We are very excited to introduce the COOLPIX S60," said Bill Giordano,
general manager marketing, COOLPIX for Nikon Inc. "When consumers asked for
a bigger LCD screen, we listened and created a camera that not only takes
great pictures, but is extremely fun to use as well."

    To accompany its new TOUCH-SCREEN LCD, the COOLPIX S60 features several
innovative shooting modes that are seamlessly integrated into the camera's
interface. The camera's only "physical" buttons include the power and
shutter release, leaving all the camera functions to the TOUCH-SCREEN
display.

    For crisp, in-focus pictures, the COOLPIX S60 offers consumers the
ability to lock the autofocus and exposure on a subject by simply touching
the corresponding location on the LCD screen. For great portraits, the S60
features a new Portrait One-Touch Zoom function, which commands the camera
to automatically zoom in and capture a subject with the right amount of
framing and focus. Adding to the camera's ease of use, the COOLPIX S60's
TOUCH-SCREEN is customizable with a choice of three different "HOME"
screens with large icons that make fingertip selecting of camera modes
simple and accurate.

    Touch controls also bring a new dimension of fun to viewing images. In
playback mode, S60 users have the ability to use their fingertips to scroll
through images and zoom in on their pictures by simply touching the screen.
The camera also features Auto Image Rotation, which automatically rotates
the images for optimal viewing depending on the horizontal or vertical
position of the camera. The camera comes equipped with a stylus for a
variety of tasks including: the Draw Function, which allows users to write
memos or add drawings on their images, and the Paint Function, which allows
fun frames and stamps to be added to images. Images will be saved as
copies, allowing access to the original image. The new HD Pictmotion
function, combined with HDMI connectivity, allows high-quality playback of
images and slide shows on an HDTV for the ultimate photo sharing
experience.

    In addition to the aforementioned features and the new TOUCH-SCREEN
interface, the COOLPIX S60 features 10 megapixels, a 5x Zoom-NIKKOR lens,
Nikon's hallmark imaging processing concept, EXPEED(TM) and Optical VR
Image Stabilization technology for steady shots. For capturing sharp images
in low- light situations, the S60 features ISO capabilities up to 3200 and
an auto ISO selector mode which allows the camera to select the optimal ISO
settings for different shooting situations.

    New to this line of COOLPIX cameras is the Scene Auto Selector mode,
which creates a carefree shooting experience by automatically selecting the
scene mode appropriate to certain shooting situations such as Portraits,
Landscapes and Macro photography. For great portraits, the S60 also
features the Smile mode, which automatically releases the shutter when the
camera detects a smile on the face of the subject, and Blink Warning, which
displays a message when it detects that a subject has blinked, allowing the
shot to be retaken or saved according to the user's preference.

    All of the features listed above are elegantly packaged into Nikon's
compact wave-surface design and are available in a choice of Crimson Red,
Espresso Black, Arctic White, Burgundy, Champagne Pink, and Platinum
Bronze. The COOLPIX S60 utilizes a rechargeable EN-EL10 battery and SD/SDHC
memory cards. The camera will come packaged with the COOLPIX Software Suite
for editing, sorting and sharing images.

    The COOLPIX S60 will be available nationwide in September 2008 at an
MSRP of $349.95.* For more information about the S60 and other COOLPIX
cameras, please visit http://www.nikonusa.com.

    * Estimated selling price listed is only an estimate. Actual prices are
set by dealers and are subject to change at any time.

    About Nikon

    Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. Nikon Corporation, the parent company of Nikon Inc., recently
celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary
of Nikon cameras. For more information, dial (800) NIKON-US or visit
http://www.nikonusa.com, which links all levels of photographers to the Web's most
comprehensive photo learning and sharing communities.



  SOURCE Nikon Inc.




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Related links:
  • http://www.nikonusa.com
    CONTACT:
    Kevin Pchola, kpchola@mww.com, or Joey-lyn
    Addesa, jaddesa@mww.com, both of MWW Group, for Nikon Inc.,
    +1-201-507-9500, press.nikonusa.com

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