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  ReCellular Announces $15 Million Capital Investment and Plans for Expanded Operations

   ReCellular Employees Sort Through 24,000 Phones Every Work Day for Recycling and Refurbishment. (PRNewsFoto/ReCellular, Steve Fecht/ReCellular)

DEXTER, MI UNITED STATES
    DEXTER, Mich., Aug. 7 /PRNewswire/ -- ReCellular
(http://www.recellular.com), the world's leading cell-phone recycling firm,
announced today that Investor Growth Capital (IGC)
(http://www.investorgrowthcapital.com) is investing $15 million in a Series
A Preferred Stock financing. The investment adds a growing clean-tech
company to IGC's portfolio, and will enable ReCellular to expand operations
and accelerate its rapid revenue growth.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080807/AQTH522)

    "This investment marks a milestone in ReCellular's history," says
ReCellular CEO Chuck Newman. "It marks our transition from a successful
start-up in the emerging field of cell-phone recycling into the undisputed
global leader in electronics sustainability."

    Newman has been a pioneer in cell-phone recycling since 1991.
ReCellular has experienced explosive growth by capitalizing on two
convergent trends: consumers' growing awareness of environmental issues,
and the increasing sales of new wireless handsets.

    As a result, ReCellular's revenues have increased an average of 25
percent for the past eight years. Today, the company is the leading
collector, recycler and refurbisher of cell phones in the world. In 2008,
the company is on track to process more than 6 million phones -- more than
the combined population of Wyoming, Vermont, North Dakota, Alaska, South
Dakota, Delaware, Montana and Rhode Island.

    "Our goal was to develop a profitable company that was socially and
environmentally responsible," says Newman. "Through the dedication of a
talented team of people, ReCellular has exceeded all expectations. With
IGC's support and investment, we will dramatically expand the company and
set the standard for success in electronics-sustainability and clean-tech
operations."

    IGC Investment objectives:

    For IGC, the investment in ReCellular is part of the investment firm's
"clean-tech" investing practice. The clean-tech sector is one of the
fastest-growing sectors of the market; according to the National Venture
Capital Association, investment in clean-tech operations has increased
ten-fold over the past 5 years, from $235 million in 2003 to $2.6 billion
in 2008.

    "We see tremendous growth potential in ReCellular," says Albert Kim,
Vice President of IGC. "They have revolutionized the
electronics-sustainability industry by providing a convenient solution for
consumers to recycle their used handsets, while at the same time extracting
enough value from these phones to build a successful business. We have
investigated many clean-tech companies, including many in the cell phone
recycling arena, and we felt that ReCellular was clearly the world's most
promising cell phone reuse and recycling firm."

    IGC is the wholly owned venture capital arm of Investor AB, the largest
listed industrial holding company in the Nordic region. IGC invests in
high-quality, growth-oriented companies in North America, Europe and Asia.

    IGC will invest $15 million in ReCellular. In connection with the
investment, Noah Walley and Albert Kim will join ReCellular's board of
directors. IGC will help realize ReCellular's expanded business plan by
leveraging their collective experience in building and developing
world-class companies and by accessing their unique, global relationship
network.

    "We chose to partner with IGC because of their deep knowledge of the
sector, their experience with growth-stage companies, and the value they
can bring through rich networks in the U.S., Europe, and Asia," says
Newman.

    XMS Capital Partners served as exclusive financial advisor to
ReCellular in connection with this transaction.

    ReCellular Growth Objectives

    According to a recent study released by Nokia, only three percent of
mobile-phone users recycle their old handsets, and half of wireless users
are not aware that cell phones can be recycled. With an estimated 3.3
billion cell-phone users worldwide, and 130 million phones retired in the
U.S. every year, this study illustrates the opportunity for significant
growth in the global cell-phone reuse and recycling market.

    ReCellular plans to capitalize on this opportunity to expand the reach
and impact of the company. Among other initiatives, ReCellular plans to:

    -- Expand operations, opening new office facilities, consolidating
processing facilities, and significantly increasing the number of Michigan
employees

    -- Rapidly increase phone collections, focusing on direct-to-consumer
and trade-in partnerships, and building consumer awareness of the benefits
of cell phone recycling

    -- Evaluate strategic acquisitions of other electronics recycling
businesses that could complement ReCellular's expertise and operations

    "We processed almost 5,000 phones in our first year of business," says
Newman. "Today, we get an average of 24,000 phones -- enough to fill seven
mail trucks -- every day, five days a week. With the support and resources
of IGC, we see the potential to double the number of mail trucks delivering
to ReCellular in the very near future."



  SOURCE ReCellular




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Related links:
  • http://www.recellular.com
  • http://www.investorgrowthcapital.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080807/AQTH522
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Monte Doran, +1-248-644-0800, ext. 255,
    mdoran@clearblue.biz, for ReCellular; or Angela Beaubien of
    ReCellular, +1-734-205-2207, abeaubien@recellular.com

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