The popular travel guidebooks for New York, San Francisco, London and Paris
are the newest additions to the Modality line of mobile learning and
reference titles
DURHAM, N.C., Aug. 11 /PRNewswire-FirstCall/ -- Modality, the leader in
transforming premium, branded learning and lifestyle content for personal
handheld media players, has begun releasing Frommer's(R) Travel Guides for
iPhone(R) and iPod(R) Touch. Frommer's(R) is the market leader in travel
guides, and a branded imprint of Wiley Publishing, Inc., helping novice and
world-class travelers navigate their journeys with ease.
The 2008 editions of Frommer's New York, San Francisco, London and
Paris are available for purchase and download on Apple.com via the new
Apple App Store and on iTunes for $9.99. Additional Frommer's guides are
scheduled for release by Modality in late 2008. The fresh and innovative
digital editions of the trusted print books will be locally stored on
iPhones and the iPod Touch, allowing users to quickly browse ad-free
content without an internet connection. Frommer's for iPhone features local
travel tips, restaurant and hotel reviews, and bonus features such as
location-based services, interactive maps, and web and phone links, all
instantly accessible with the flick of a finger using the unique
touchscreen interface.
"The Frommer's titles offer travelers the same high-quality, reliable
information as the popular paperback guides, but in a completely new way,"
according to S. Mark Williams, Ph.D., Founder and CEO of Modality. "Most
travelers are already carrying these personal media devices with them. The
expanded functionality of the iPhone and iPod offers ease of use and
unlimited information at consumers' fingertips, greatly enhancing their
overall travel experience."
Experts predict more than 10 million iPhones and millions more iPod
Touches will be sold by the end of 2008. "Frommer's is the go-to resource
for millions of travelers every year," said Larry Olson, Vice President and
Marketing Director, Professional/Trade, Wiley. "There's no doubt technology
is changing the way we travel, and by partnering with Modality to bring
Frommer's to the iPhone, we are positioning our content to appeal to the
most savvy pleasure and adventure seekers in the marketplace."
About Frommer's(R)
Frommer's -- best trips start here.
The market leader in travel guides, Frommer's publishes more than 300
guides and sells 2.5 million guides annually, reaching 7 million travelers
who count on Frommer's for exact prices, savvy trip-planning, sightseeing
advice, dozens of detailed maps, and candid reviews of hotels and
restaurants in every price range. Frommers.com is a comprehensive,
opinionated travel resource featuring more than 3,500 world destinations.
Frommer's is a registered trademark of Arthur Frommer. Frommer's is a
branded imprint of Wiley's Professional/Trade business which provides
must-have content to professionals, consumers, and students worldwide in
all media.
About Modality
Modality, Inc. makes small screens smarter, putting high-quality
learning and lifestyle content in the palm of your hand. Its patent-pending
process transforms and distributes premium content for handheld devices,
allowing consumers mobile access to trusted content relevant to their
education, professional training, and lifestyles. This unique Raybook
Platform enables content owners to enter new markets rapidly without
sacrificing security, usability and valuable brand characteristics.
Modality's content partners include Elsevier, FA Davis, Houghton-Mifflin,
John Wiley & Sons, Lippincott Williams & Wilkins, and Workman Publishing
Co.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of
information and understanding for 200 years, helping people around the
world meet their needs and fulfill their aspirations. Since 1901, Wiley and
its acquired companies have published the works of more than 350 Nobel
laureates in all categories: Literature, Economics, Physiology or Medicine,
Physics, Chemistry and Peace. Our core businesses publish scientific,
technical, medical and scholarly journals, encyclopedias, books, and online
products and services; professional/trade books, subscription products,
training materials, and online applications and websites; and educational
materials for undergraduate and graduate students and lifelong learners.
Wiley's global headquarters are located in Hoboken, New Jersey, with
operations in the U.S., Europe, Asia, Canada, and Australia. The Company's
Web site can be accessed at http://www.wiley.com. The Company is listed on
the New York Stock Exchange under the symbols JWa and JWb.
CONTACT:
Corrinne J. Upton
Modality/
Vault Communications
cupton@vaultcommunications.com
610.455.2750 (Office)
610.781.1178 (Cell)
Mike Onorato / Wiley
(201) 748-6361 / monorato@wiley.com
Sarah Gorback / Wiley
(201) 748-5629 / sgorback@wiley.com
| |
SOURCE John Wiley & Sons, Inc.
 back to top
Related links:
http://www.wiley.com
http://www.Frommers.com
CONTACT:
Corrinne J. Upton, Modality-Vault
Communications, +1-610-455-2750, Office, or +1-610-781-1178,
Cell; or Mike Onorato, +1-201-748-6361, monorato@wiley.com, or
Sarah Gorback, +1-201-748-5629, sgorback@wiley.com, both of John
Wiley & Sons, Inc.
| |
|
