WASHINGTON, Aug. 12 /PRNewswire-USNewswire/ -- C-SPAN announces today
its "Convention Hub," a unique online addition to the network's coverage of
the upcoming 2008 Democratic and Republican conventions.
Convention Hub, comprised of two websites, is designed to track
coverage of the political blogosphere and social media, while making
embeddable C-SPAN convention video available for online use.
C-SPAN's Democratic Convention Hub and Republican Convention Hub are
slated to launch at: http://www.c-span.org/politics later this month, just prior
to the start of the two political party conventions.
C-SPAN has engaged New Media Strategies (NMS), an Arlington-based
online intelligence and marketing firm, to design proprietary software
technology for Convention Hub. C-SPAN will maintain editorial control over
each of the websites.
Convention Hub features include:
-- Real-time tracking of credentialed state and national political
bloggers, aggregated on the websites, to enable users to follow the latest
online convention news and analysis;
-- Video clips from the network's convention coverage, embeddable, to
facilitate use by political bloggers and other convention watchers;
-- Linkable access to the complete C-SPAN Video Library, allowing
interested users to fully search all C-SPAN video content;
-- Live coverage of C-SPAN television and radio networks;
-- Blogger Tips and Online Convention Video Finder tools;
-- Real-time feeds from Twitter users using the hash-tags #RNC08 and
#DNC08
"For nearly 30 years, C-SPAN has given voice to the opinions of the
American public through its televised call-in programs. In 2008, Convention
Hub allows C-SPAN to become a central point for the political opinions of
the online community," said Susan Swain, C-SPAN Co-President.
"C-SPAN's Convention Hub recognizes the importance of the online
environment in shaping political news and conversation. Just as C-SPAN is
known for direct interaction with viewers through call-ins, NMS will help
C-SPAN build direct relationships with bloggers by linking, featuring, and
even soliciting their content," added Pete Snyder, NMS Founder and CEO.
About C-SPAN C-SPAN, the political network of record, was created by
America's cable companies as a public service in 1979. C-SPAN programs
three public affairs television networks, C-SPAN Radio, a Washington, D.C.
radio station, distributed nationally by XM Satellite Radio, and a
video-rich website, c-span.org. C-SPAN is currently available in nearly
92.3 million cable and satellite households. For more information about
C-SPAN, visit: http://www.c-span.org.
About New Media Strategies
New Media Strategies, a subsidiary of Meredith Corporation, pioneered
the Online Brand Promotion and Protection industry. An Online Market
Intelligence and Web 2.0 marketing firm, New Media Strategies uses the
power of the Internet to give clients and their brands a competitive
advantage online, while safeguarding their products and services from the
effects of negative perceptions and attacks. Working closely with many of
the world's leading corporations, New Media Strategies serves as the "eyes,
ears, and voice" online for some of the biggest and best known brands.
Leading companies such as ABC, PepsiCO, Intel, Chrysler, and Sony all use
NMS to add value to their brands and guard their bottom lines. NMS also was
named one of the "Fastest Growing Companies in America" by Inc Magazine for
three consecutive years. Headquartered in Arlington, Virginia, New Media
Strategies was founded in 1999 by former pollster Pete Snyder, who also
serves as CEO. To learn more, visit http://www.newmediastrategies.net.
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