New 3G Multimedia Device a Music and Video Masterpiece
SAN ANTONIO, Aug. 13 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) and
LG Electronics MobileComm USA. Inc. (LG mobile phones) have announced the
new traxTM by LG -- a sleek, multipurpose clamshell-shaped device that
offers a vast array of cutting-edge mobile features. Exclusively available
from AT&T, trax showcases an ultrathin design, blazing-fast 3G HSDPA data
speeds and the convenience of stereo Bluetooth(R) functionality. With the
addition of AT&T Mobile Music, trax enables users to keep the beat of their
active lifestyle while listening to music on the go.
The trax by LG features AT&T Mobile Music, which gives users access to
subscription music services such as Napster and eMusic, in addition to
Music ID song-recognition software, music videos and The Buzz music news
portal. The handset is MobiTV and XM Radio Mobile-capable, so users can
enjoy streaming live TV and digital radio all in one device. The trax by LG
also enables users to create and manage custom playlists.
"The trax by LG is more than a music phone," said Carlton Hill, vice
president of Product Management for AT&T's wireless unit, "With top-notch
video and data capabilities, in addition to a sleek design, this device
will hit the right note with many of our customers."
The device's 3G data speeds through AT&T's UMTS/HSDPA network enables
users to access AT&T's Cellular Video (CV) service and the Internet while
they're on the go. CV features content from CNN, The Weather Channel,
iFilm, Comedy Central and exclusive premium content from HBO and much more.
"The trax by LG offers AT&T customers an extremely functional music
phone with a cutting-edge design," said Ehtisham Rabbani, vice president of
Product Strategy and Marketing for LG Electronics MobileComm USA. Inc.
"Features such as CV and the ability to sync music from Napster, eMusic and
Yahoo! Music make trax an excellent phone for the convergence of
communication and entertainment."
The phone will also support AT&T's Video Share service, which launched
in nearly 160 markets in July. Video Share is the first service in the U.S.
that enables users to share live video over their wireless phones while on
a voice call.
In addition to Video Share and a 1.3 megapixel camera, trax also offers
in-camera photo-editing. This feature enhances the mobile photo-editing
experience by allowing users to rotate, resize and crop photos and insert
text into the photo images directly on the handset. The trax by LG even
offers the option to make virtual cards with the photo editor function by
inserting text and frames to create an instant mobile greeting.
Detailed Specifications
Additional features of the trax by LG:
-- Frequency -- GSM/GPRS/EDGE: 850/900/1800/1900 MHz (Quad-Band),
UMTS/HSDPA: 850/1900 MHz
-- Data Transmission -- GPRS/EDGE/UMTS/HSDPA
-- Dimensions -- 3.89 inches high; 2.01 inches wide; 0.62 inches deep
-- Weight -- 3.55 oz
-- Music Player -- Includes external touch pad (supports MP3, WMA, AAC,
AAC+/eAAC+) and customizable equalizer and visualization.
-- microSD(TM) Memory Port -- extra storage up to 4 GB
-- Bluetooth Capability (v1.2) -- Supports the headset, hands-free,
dial-up networking, advanced audio distribution, object push, file
transfer and audio/video remote control profiles. Also includes
Bluetooth stereo headset support for music.
-- Mobile E-mail -- Yahoo!(R), AOL(R), AIM(R), Windows Live(TM), and AT&T
accounts
-- Instant Messages -- AIM, Windows Live, Yahoo! Messenger(R)
Pricing and Availability
The trax by LG will be available in select AT&T retail stores and
online beginning Aug. 14 for $129.99 after a mail-in-rebate and a two-year
service agreement. For more information, please visit
http://www.wireless.att.com or http://www.lgusa.com.
Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
consolidated worldwide revenues) global force in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a wide range of digital appliances, digital display and digital media
products, and mobile phones under LG's "Life's Good" marketing theme. For
more information, please visit http://www.LGusa.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
to improve the value of customer life. With a total range of wired and
wireless solutions, the company is rapidly establishing a global presence
and growing its international market share in 3G handsets. For more
information please visit http://www.lgusa.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the
AT&T logo are trademarks of AT&T Knowledge Ventures. For more information,
please review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
For more information and detailed disclaimer information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
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