ScanLife Now Available for Download through the iPhone App Store, Offering
Users Immediate Connections to Information and Content
NEW YORK, Aug. 13 /PRNewswire/ -- Scanbuy, a global leader in mobile
marketing solutions, announced today that its ScanLife 2D barcode
application is now available for free on the iPhone App Store. Scanbuy's
technology uses the phone's camera to give users an instant connection to
information, without needing to search by keyword or type in a lengthy URL.
Individuals can also create and scan Personal EZcodes to link to their
blogs or networking sites by registering an account at http://www.scanlife.com.
"The iPhone represents a reinvention of the mobile phone that seeks to
enable better navigation and easier access to information, making it
perfectly compatible with Scanbuy's objectives," said Jonathan Bulkeley,
Chief Executive Officer of Scanbuy. "We are committed to expanding 2D
barcode usage, and iPhone compatibility is a significant step in engaging
key mobile adopters and reaching millions of new consumers worldwide."
ScanLife can launch any URL address and with Wi-Fi access, the
application can also send a user directly to an iTunes page to preview and
purchase a specific song or to watch a video on YouTube(TM).
The ScanLife Code Management Platform (http://www.scanlife.com) enables
marketers and content providers to create and manage measurable 2D barcode
campaigns and has already been used by brands like Citysearch and
Discovery. It has been deployed and supported by leading mobile providers
and handset manufacturers in the United States, Denmark, Spain, the Greater
China region, Mexico and Brazil.
iPhone users can download the free ScanLife software from the App
Store, while users on other phones can text SCAN to 43588 or go to
http://www.getscanlife.com on their mobile browser. In addition to the iPhone, the
ScanLife handset software is compatible with hundreds of other phones on
every major mobile operating system including BREW, Java, Symbian, Palm,
Blackberry, and Windows Mobile.
For more information on Scanbuy, please visit http://www.scanbuy.com or
http://www.scanlife.com.
About Scanbuy
Scanbuy is the leading global provider of mobile marketing solutions
that use the camera phone as the link between the physical world and the
digital world. The ScanLife client application and Code Management Platform
are revolutionizing the way media companies, marketers, handset
manufacturers and carriers around the world provide information and
services to consumers on their mobile phones.
Founded in 2000, Scanbuy has a strong and growing intellectual property
base in 2D barcode technology. The company's investors include Longworth
Venture Partners, Masthead Venture Partners and Hudson Ventures.
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