Mobile Social Network Crush or Flush Offers Safe, Fun Way to Meet People
BELLEVUE, Wash., Aug. 14 /PRNewswire/ -- Your social life just got a
Boost. IceBreaker Inc., a pioneer in mobile social software, announced
today that Crush or Flush(TM) blazed through its trial period and is now
available to Boost Mobile's 4.5 million subscribers with a set of new
features. Crush or Flush is a fun, safe and easy to use mobile social
networking platform that helps people meet, maintain friendships, and
express themselves through their mobile phone -- anytime and anyplace.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070814/AQTU093LOGO)
"Crush or Flush has been a run away success with our subscribers during
the application's trial period," said Craig Thole, director of value added
services, Boost Mobile. "We see this as a great opportunity for us to
better leverage the Boost Live platform and drive data consumption."
Boost Mobile users now have access to over a quarter million Crush or
Flush members and can utilize the full range of social networking features
for $0.69 per day, including:
-- Anonymous chat: If two members have a mutual crush, they can engage in
anonymous text messaging via a proprietary system designed for mobile
phones. Our service protects member e-mail addresses and mobile phone
numbers.
-- Personalized profile filter: Users can easily sort and view profiles
based on age, gender, orientation, location, and interests.
-- Crush List: Users can quickly find out 'who crushed me' which enables
members to browse people who are interested in interacting with them
without receiving unsolicited requests.
"IceBreaker is defining mobile social networking by creating software
specifically tailored for the mobile experience," said Michael Robinson,
CEO of IceBreaker, Inc. "Boost's leadership and vision for mobile
applications aligns with ours and we're thrilled to work with them."
With a growing and active member base, Crush or Flush has over a
quarter million members since launching in January 2007. Members typically
access the service twice a week and use the service for 20 minutes per
session.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint
Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications
brand focused on offering premium Pay-As-You-Go wireless phones and
services to the youth market. Boost is among the fastest growing wireless
services in the U.S. and now has 4.5 million customers -- the majority of
which are under the age of 25. Boost-branded wireless phones with its
exclusive Boost(TM) Walkie-Talkie service and Re-Boost(R) Cards are
available nationwide at locations where youth prefer to shop, including
national retailers and convenience stores, and merchants that focus on
fashion, music, and action sports-related activities. Experience Boost on
the Web at http://www.boostmobile.com.
About IceBreaker, Inc.
Based in Bellevue, Washington, IceBreaker Inc. helps people connect
through mobile social software that is engaging and easy to use. IceBreaker
software and services are designed first and foremost for cell phone users,
ensuring a positive mobile experience through the world's most ubiquitous
device. Crush or Flush is IceBreaker's flagship product -- a fun, safe, and
easy to use mobile social networking platform that helps people meet,
maintain friendships, and express themselves through their cell phone --
anytime and anyplace. Please visit http://www.icebreaker.mobi for more
information.
About Crush or Flush(TM)
Members create picture profiles with tags and personal descriptions so
that others can see who they are and what their interests are. Members then
browse picture profiles by gender, age, location, and interest. If they
find someone they like, they 'crush' them. If not, they 'flush' them. When
two people like each other, they are notified of their mutual crush and can
send anonymous text messages to each other without giving up any of their
personal information. Further contact is up to them. Members will never
know if they have been flushed, saving embarrassment for all. Crush or
Flush is available through the mobile web on all cell phones, carriers and
operators across the U.S. To sign up for Crush or Flush, text 'FREE' to
CRUSH (27874) on your mobile phone or visit http://www.CrushorFlush.com.
|
