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  National Men's Study Conducted By SPIKE TV Reveals Conflict In Male Self Identity Featured Exclusively In TIME Magazine

 68% Are Concerned About Making Ends Meet; 72% of Men Would Sacrifice Pay and
   Job Opportunities for More Time With Their Families; 56% Would Consider
  Becoming 'Stay-At-Home-Dads'; 83% Say Religion Is Important In Their Lives

          Jobs, Economy Ranked #1 As Most Important Political Issue

    NEW YORK, Aug. 15 /PRNewswire/ -- What does it take to be a man today?
There's been a paradigm shift in men's lives on many fronts including work,
interpersonal relationships and family according to an unprecedented
nationwide study on the role of men in our society commissioned by SPIKE TV,
the first network for men.  The "Men's State of the Union" study, conducted by
Penn, Schoen and Berland (PSB) and Insight Research Group, will be featured in
an exclusive report in TIME (on newsstands Monday, August 16).
    SPIKE TV's President Albie Hecht initiated and developed this multi-
faceted study on men.  "There's limited information and data on issues
relating to men," says Mr. Hecht.  "The breadth and scope of this study will
illuminate the truths and myths surrounding male identity, and how men are
coping in a much more complex world than their fathers."
    The study reveals that men are making an earnest attempt to navigate a new
terrain.  This is the first generation of men to feel the full effect of women
entering the workforce.  As women have become partners in the workplace, men
are now adjusting to a more equal status at home.  This shift has had a
significant impact in how men see themselves; how they manage their
relationships; and their ability to deal with the increased demands being
placed upon them.  Among the notable findings in the study are:

    *  AT A CROSSROAD:  Men are juggling more tasks at work and home than ever
       before, while under increasing pressure to look good.

    *  IT'S THE ECONOMY:  Men feel that the workplace has become a much more
       uncertain place.  They are concerned about the economy, their jobs and
       their ability to provide for their families.

    *  BOILING POINT:  Men are experiencing more stress and are having a
       challenging time dealing with their problems.

    *  IDENTITY CRISIS:  Expectations of men -- by women and society -- have
       become overwhelming.  Men are expected to be successful, fit, good
       parents, good lovers, athletic, in control, communicative and
       sensitive.

    *  NO METROSEXUALS ALLOWED: Men are under increasing pressure to look
       good, but they are not "metrosexuals," contrary to media reports. Men
       are not spending their income on massages, pedicures and facials.

    Poll highlights include:

    *  44% of fathers say they don't spend as much time as they would like
       with their kids.

    *  28% of men are worried about losing their job in the next year.

    *  75% of men say it is hard to keep up with education and skills at work.

    *  67% are worried about health coverage.

    *  48% have trouble sleeping.

    *  79% have a personal relationship with God; 42% attend religious service
       once a week.

    *  48% are uncomfortable discussing personal problems.

    *  57% support equal partnership in marriage.

    *  70% are watching their weight.

    *  56% have been to a strip club; 79% have looked at a pornographic
       magazine.

    *  80% say that appearance is important.

    Methodology:  PSB conducted 1302 telephone interviews between March 14-21,
2004 among men ages 18-60 on a host of issues including relationships, the
economy, family life, politics, sex, and religion.  The margin of error is
+ or - 2.9%.
    The survey was complemented by additional qualitative research from
research salons with men and men's problem solvers (therapists, employment
counselors, and life coaches) by Insight Research Group.


  SOURCE SPIKE TV




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Related links:
  • http://www.spiketv.com
    CONTACT:
    Debra Fazio, +1-917-763-3298 (for Sunday), or
    +1-212-846-6240 (Monday-Friday), Shana Agron, +1-917-952-4106 or
    +1-212-846-5639, both of Spike TV; Debra Richman, Time,
    +1-212-522-6856

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