New iCarly Line of Electronics Empowering Kids to Create Their Own
Audio, Visual and Digital Content Builds on Success of SpongeBob
SquarePants, Dora the Explorer and The Naked Brothers Band Npower Products
NEW YORK and OAKDALE, Minn., Aug. 18 /PRNewswire/ -- Nickelodeon and
Viacom Consumer Products and Imation Corp. (NYSE: IMN) today announced
their latest line of popular youth-friendly electronics under Nickelodeon's
Npower(TM) brand which first debuted in 2007. New this season is a line of
super-cool web cams, camcorders, digital cameras, digital voice recorder
and electronics inspired by iCarly, Nickelodeon's breakout hit TV show and
website (http://www.icarly.com), that follows its characters as they host a web
show and grapple with everyday tween problems and adventures along the way.
Like the characters on the show, Npower's iCarly line seeks to empower kids
to express their energy, humor, intelligence, love of music and creativity
using technology, digital communication and online tools. Given that iCarly
is the No. 1 live-action program among kids ages six to 11 on TV and the
No. 2 live action series for tweens on cable, holiday shoppers cannot go
wrong when purchasing an iCarly electronic device as a gift this year.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080818/NY30717-a
http://www.newscom.com/cgi-bin/prnh/20080818/NY30717-b)
Building on the success of SpongeBob SquarePants-themed products last
year, Npower has also introduced an expanded range of products, including
speakers, boomboxes, MP3 players and digital photo frames with fun,
unexpected features inspired by the iconic characters from the
Emmy-nominated, top animated kids' series. From the Speakers and Sponge
Dock that features eyeball speakers that rock n' roll on a table top, to
SpongeBob SquarePants digital photo frames, tech savvy kids are sure to
appreciate these products' multi-sensory digital experiences. For kids ages
two to four, Npower has added portable digital photo viewers and boomboxes
to the Dora the Explorer and Go, Diego, Go! lines to make sharing photos
and music, fun and easy.
"This season, the all new Npower line features technology that allows
kids to unleash their creativity, express themselves and share digital
content," said Leigh Anne Brodsky, President, Nickelodeon and Viacom
Consumer Products. "Visual, audio and tactile elements are part of the
design of every Npower product in a way that inspires and empowers kids."
"As the first consumer electronics brand geared toward the youth
demographic, Npower offers unique, and innovative electronics with features
that satisfy kids' increasing familiarity and curiosity with technology,"
said Steve Moss, chief marketing officer, Imation Corp. "Inspired by the
unique characters of Nickelodeon's properties who have become household
names with kids and parents alike, Npower electronics are also fun and
stretch the imagination."
Npower's iCarly line is available exclusively at Toys R Us. SpongeBob
SquarePants, Dora the Explorer and Go, Diego, Go! lines are available at
Toys R Us, Target, Best Buy, Sears/K-mart, Walmart.com and Nick Shop.
Npower's iCarly
Perfect for girls ages 9 to 14, Npower's iCarly hip line of web-cast
electronics include a web cam, camcorder and digital cameras designed to
inspire and empower tweens to create digital content. The devices come with
the custom-designed iCarly Digital Diary Software, which makes it easy to
click and add photos, videos, and music, and text to personalize a digital
diary or journal. Uploading funny videos, images and final creations to
popular websites like iCarly.com is also a quick click away with the iCarly
program.
-- Budding reporters, movie directors, and fans of the iCarly hit TV
show are sure to love the iCarly Digital Video Camera. Creating, editing
and uploading funny videos to iCarly.com is fun and easy using the iCarly
Digital Diary Program PLUS Video and photo editing software that is
included. Suggested Retail Price (SRP) is $79.99.
-- A perfect director's tool to go with the iCarly Digital Video Camera
is the iCarly Action Cam Accessory which includes a steady cam mount, on
camera lighting and detachable reporter style microphone for interviews.
SRP is $24.99.
-- More than a digital camera, the iCarly 3-in-1 Digital Camera is also
a PC web and video camera. The unit plugs directly into the user's computer
for ultra-easy photo transfer. In addition to the iCarly Digital Diary
Software, it also comes with photo editing tools. SRP is $39.99.
-- Get connected with friends and family with the iCarly PC Web Cam. It
links directly to the PC and can be used for video conferencing and live
chat. Using the iCarly Digital Diary Software, tweens can click and add
photos, music, video and text into their personal daily journal with
password protection to keep secrets safe. SRP is $19.99.
-- The iCarly Micro Photo Viewer makes sharing photos fun and easy. It
is the ultimate portable digital photo album letting you store up to 60
photos and share them as a slide show. The flip-over cover protects the
device which becomes a desktop stand. SRP is $24.99.
Npower's SpongeBob SquarePants
This year, Nickelodeon has expanded the line of electronics offered
under the hugely popular SpongeBob SquarePants to include portable
speakers, digital photo viewers and unique MP3 players. Even though they
are designed for kids, these gadgets are sure to put a smile on anyone's
face.
-- For a cool new way to listen to music, try the SpongeBob SquarePants
Speakers and Sponge Dock. Eyeballs double as speakers that wobble when
placed on a flat surface. A universal well cradles all types of digital
audio players. A headphone jack easily connects the dock to any digital
audio player or computer. SRP is $39.99.
-- The SpongeBob SquarePants Micro MP3 Player features a unique
SpongeBob eye design. It is a fun way to listen to music on the go with 1
GB of internal memory, a built-in rechargeable battery which affords up to
seven hours of battery life, and space to store up to 500 songs. SRP is
$29.99.
-- For a fun and unusual way to display your photos, the SpongeBob
SquarePants Flip Stand Digital Photo Viewer offers 2 MB of flash memory to
store and display up to 60 photos. Image viewer software is included.
Recharges through the USB; rechargeable lithium battery lasts more than six
hours. SRP is $24.99
Npower's Dora the Explorer and Go, Diego, Go!
For kids between the ages of two and four, and tech savvy fans of Dora
the Explorer and Go, Diego, Go!, Npower has also introduced digital photo
viewers and boomboxes that make sharing images and music fun and easy.
-- Photo-crazy kids are sure to love the Dora the Explorer and Go,
Diego, Go! Swing Style Digital Photo Viewers with 2 MB of flash memory to
store up to 100 photos, with up to 6 hours of battery life. Image viewer
software is included. Supports Plug-n-Play with no driver required. SRPs
are $24.99.
-- CD Boombox with AM/FM radio in Dora the Explorer and Go, Diego, Go!
make listening to music a fun adventure. It features bass boost,
programmable CD Memory and headphone jacks with sporty design. SRPs are
$39.99.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third
largest licensing business, representing leading properties such as
SpongeBob SquarePants and Dora the Explorer, and managing merchandising for
Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number-one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
About Imation Corp.
Imation is a leading global marketer of brands and developer of
products in digital storage and audio and video electronics. Imation
Corp.'s global brand portfolio, in addition to the Imation brand, includes
the Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, "Is it live or is it Memorex?"
and the XtremeMac brand. Imation is also the exclusive licensee of the TDK
Life on Record brand, one of the world's leading recording media brands.
Additional information about Imation is available at http://www.imation.com
Nickelodeon, Nick Jr., Npower, iCarly, Dora the Explorer, Go, Diego,
Go!, SpongeBob SquarePants and all related titles, logos and characters are
trademarks of Viacom International Inc.
Imation, the Imation logo, Memorex and 'Is it live or is it Memorex?'
are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record
logo is a trademark of TDK Corporation. All other trademarks are property
of their respective owners.
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SOURCE Nickelodeon
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Related links:
http://www.icarly.com
http://www.imation.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20080818/NY30717-a
http://www.newscom.com/cgi-bin/prnh/20080818/NY30717-b PRN13
PRN14
CONTACT:
Josie Lee, Brodeur for Imation Corp.,
+1-602-808-1162, jlee@brodeur.com; or Gina Bigge, Imation Corp.,
+1-954-660-7052, gbigge@memorexelectronics.com; or David Bittler,
Nickelodeon, +1-212-846-5263, david.bittler@nick.com; or JP
Shields, Bender/Helper Impact, +1-212-689-6360, ext. 1210,
jp_shields@bhimpact.com
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