NEW YORK, Aug. 19 /PRNewswire/ -- Winners of the 2008 Excellence In
Multi-Cultural Marketing Awards (EMMA) competition were announced today by
NAMIC (National Association for Multi-ethnicity in Communications).
Recognizing the cable industry's campaigns that demonstrate best practices
in multi-cultural marketing, the awards will be presented on Monday,
September 15, 2008 at a special session of the 22nd Annual NAMIC
Conference, Diversity: Pipeline to Innovation. Taking place at the New York
Marriott Marquis, the three-day conference is scheduled for September
14-16, 2008.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGO )
The NAMIC Excellence In Multi-Cultural Marketing Awards are sponsored
by ESPN Deportes and presented in conjunction with CableFAX Daily, the
competition's exclusive media partner. The program is comprised of two
award categories: case studies/campaigns and marketing tactics. Entries in
each category are judged within two divisions: companies/distributors and
networks/industry suppliers.
"The buying power of ethnic consumers has greater impact year over
year," said Daphne Leroy, vice president, Marketing and Communications,
NAMIC. "We are proud to raise awareness of the outstanding efforts put
forth by the NAMIC EMMA winners to reach multi-ethnic communities, which
are critical to the viability of our industry."
Cox Communications and Rogers Cable Communications each received three
first-place wins to lead all first-place honorees in the cable
companies/distributors division. Comcast earned two first-place honors.
Time Warner Cable finished first-place in a single category.
TBS led all networks/industry suppliers with five first-place awards.
TV One also earned multiple honors, including two first-place wins.
Networks earning a single first-place win include: International Networks
and Si TV. Discovery Networks U.S. Hispanic Group took first place honors
in the newly added "Diversity Awareness" category. Additional winners
within the networks/industry suppliers group include: Ameredia, Inc., BET,
Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv,
Univision Communications Inc., and VH1.
The NAMIC Multi-Cultural Marketing Committee, a consortium of the
industry's leading multi-cultural marketing experts, produces the awards
competition. Campaigns eligible for entry are developed for the cable and
telecommunications industry with the goal of targeting one or more cultural
segments, such as the African American, Asian and Hispanic markets. Entries
were evaluated on elements such as sound and innovative strategy, strength
of creative execution against the strategy and evaluation of results.
Deviating from the traditional "best of" competition method, each entry was
judged against a standard of excellence and not against other entrants.
To register for the 22nd Annual NAMIC Conference or learn more about
the NAMIC Excellence In Multi-Cultural Marketing Awards, visit
http://www.namic.com or call the NAMIC national headquarters at
212-594-5985. The complete list of NAMIC EMMA winners follows.
About NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is
the premier organization focusing on multi-ethnic diversity in the
communications industry. Founded in 1980 as a non-profit trade association,
today NAMIC is comprised of 2,000 professionals belonging to a network of
17 chapters nationwide. Through initiatives that focus on education,
advocacy and empowerment, NAMIC champions equity and inclusion in the
workforce, with special attention given to ensuring that the leadership
cadres of our nation's communications industry giants reflect the
multi-ethnic richness of the populations they serve. For more information,
please visit http://www.namic.com.
2008 NAMIC Excellence In Multi-Cultural Marketing Awards (EMMA) Winners
Case Studies/Campaigns Category
Cable Companies and Distributors:
First Place
Company: Cox Communications
Entry Title: Cox Central Florida Negro Baseball League Project
Second Place (tie)
Company: Time Warner Cable
Entry Title: Know Your/Our History
Second Place (tie)
Company: Time Warner Cable, Local News Division
Entry Title: Increasing Usage and Awareness of a Free On-Demand News
Channel to African American Customers
Third Place (tie)
Company: Comcast
Entry Title: Detroit Masala Expansion
Third Place (tie)
Company: Cox Communications New Orleans
Entry Title: Annual Our History Art Contest
Networks and Industry Suppliers:
First Place
Company: International Networks
Entry Title: Filipino On Demand Launch Campaign
Second Place (tie)
Company: International Networks
Entry Title: Celebrate Diwali with Bollywood Hits On Demand
Second Place (tie)
Company: TuTv
Entry Title: Lucha Libre Bajo Las Estrellas/Wrestling Night Under The
Stars
Second Place (tie)
Company: VH1
Entry Title: VH1 Hip Hop Honors Weekend
Third Place (tie)
Company: mun2
Entry Title: The Ultimate Quinceanera
Third Place (tie)
Company iSorpresa!
Entry Title: iSorpresa! Brand Re-Launch 2007-2008
Third Place (tie)
Company: Showtime Networks Inc
Entry Title: Mi Showtime MySpace Campaign
Marketing Tactics Category
Cable Companies and Distributors:
DIRECT MAIL
First Place
Company: Comcast
Entry Title: GMA Mari Mar Fever Direct Mail (Filipino)
GRASSROOTS
First Place
Company: Cox Communications
Entry Title: Cox Central Florida Negro Baseball League Project
Second Place
Company: Comcast
Entry Title: GMA Mari Mar Fever Table Tent (Filipino)
INTERNET/NEW MEDIA
First Place
Company: Rogers Cable Communications Inc
Entry Title: Rogers.com/desi
OUT OF HOME
First Place
Company: Rogers Cable Communications Inc
Category: Rogers.com/desi
Second Place
Company: Time Warner Cable
Entry Title: Time Warner Cable Los Angeles Region Hispanic FSI 2008
PRINT
First Place
Company: Cox Communications, Northern Virginia
Entry Title: Cox Northern Virginia International Tier Launch
Second Place
Company: Comcast
Entry Title: SET Asia Free Preview
RADIO
First Place
Company: Rogers Cable Communications Inc
Entry Title: Badiya Festival, Badiya Offer (Diwali)
TELEVISION
First Place
Company: Time Warner Cable
Entry Title: 2 Product Acquisition TV "Plasma"
Second Place
Company: Cox Communications
Entry Title: African American DRTV-Critics
ALL OTHER MEDIA
First Place
Company: Comcast
Entry Title: Custom CD-Valentine's Day (Filipino)
Second Place
Company: Time Warner Cable
Entry Title: "Llamadas ilimitadas"
Networks and Industry Suppliers:
DIRECT MAIL
First Place
Company: TV One
Entry Title: Our History Month Campaign
Second Place
Company: Comcast / Ameredia, Inc.
Entry Title: Hispanic "Thalia" Mailer
Third Place (tie)
Company: TuTv
Entry Title: Charter Latino Summer Getaway
Third Place (tie)
Company: Univision Communications Inc.
Entry Title: Univision Communications Inc. and Cox Communications New
Orleans 2007 Copa America
DIVERSITY AWARENESS
First Place
Company: Discovery Networks U.S. Hispanic Group
Entry Title: Discover Diversity
Second Place
Company: International Networks
Entry Title: A Year Of Opportunity: 2008 International Networks
Calendar
GRASSROOTS
First Place
Company: TBS
Entry Title: Tyler Perry's House of Payne
Second Place
Company: Comcast / Ameredia, Inc.
Entry Title: Philly Ethnic Events Marketing
INTERNET/NEW MEDIA
First Place
Company: TBS
Entry Title: Tyler Perry's House of Payne
Second Place
Company: Home Box Office, Inc.
Entry Title: HBO Black History Month '08 Online Rich Media Banner
Third Place
Company: BET
Entry Title: Keyshia Cole: The Way It Is
OUT OF HOME
First Place
Company: TBS
Entry Title: Tyler Perry's House of Payne
Second Place
Company: Home Box Office, Inc.
Entry Title: HBO Latino Mandrake Wild Postings
PRINT
First Place
Company: TBS
Entry Title: Tyler Perry's House of Payne
Second Place
Company: TV One
Entry Title: Our History Month
Third Place
Company: Comcast / Ameredia, Inc.
Entry Title: Detroit South Asian "Masala" Campaign
RADIO
First Place
Company: Turner Network Sales
Entry Title: TBS Tyler Perry's House of Payne Proud of My Pops
TELEVISION
First Place
Company: TV One
Entry Title: Our History Month-Wake Up Everybody, Say it Loud, Happy
Birthday
Second Place
Company: International Networks
Entry Title: Diwali Promo Spot, Bollywood Hits On Demand
Third Place
Company: MTV
Entry Title: Tu Pride
ALL OTHER MEDIA
First Place
Company: Si TV
Entry Title: Crash The Parties '08
Second Place
Company: VH1
Entry Title: Viva Hollywood Pop-up Password
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