Community currently reaches more than two million consumers
LOS ANGELES, Aug. 21 /PRNewswire/ -- TotalBeauty.com
(http://www.totalbeauty.com), the most comprehensive online beauty resource
for women, is enjoying growing support from the most credible source of
beauty information and advice available to women today -- the beauty
blogging community. TotalBeauty.com has partnered with the Beauty Blog
Network, a by invitation-only online blog community which includes more
than 100 of the Internet's most popular beauty bloggers. Together, they
create the single largest beauty blog network to date.
"We're proud that TotalBeauty.com's unbiased beauty advice and
sales-pressure-free environment is being recognized by this well-respected
beauty blogger community," says Kristen Nelson, VP of Business Development
for Total Beauty Media, Inc. "TotalBeauty.com provides these individual
bloggers with access to the biggest, most well-known brands, many of which
were previously unavailable to them, and in turn they are allowing us to
expand the resources we offer to our users; it's a natural partnership."
Beauty Blog Network founder and celebrity makeup artist, Elke Von
Freudenberg, always held the belief that beauty deserved as big a forum as
fashion -- a belief that inspired her to create an entirely new platform
for beauty discussions and information sharing. Showcasing the best beauty
blogs on the web for glamour girls and makeup lovers around the world, a
blogger's inclusion in the highly regarded Beauty Blog Network is by
referral or invitation only.
"I am honored to be able to connect our wonderful bloggers in The
Beauty Blog Network with the vision and reputation of TotalBeauty.com,"
says Ms. Von Freudenberg. "Since founding the network in January 2007, I
have been searching for a partner who shares the same vision, passion and
excitement that I look for in my beauty blog members. TotalBeauty.com gets
it, and I look forward to our partnership providing more women with more
information, more inspiration and more beauty every day."
TotalBeauty.com has already established several programs and hosted
numerous events in support of its beauty bloggers. The Web site's "Sneak
Peek" program, launching later this year, will provide bloggers with a new
and coveted opportunity -- the chance to try out and review beauty products
before they hit store shelves. TotalBeauty.com also hosted exclusive beauty
blogger summits recently in both New York and Los Angeles for the members
of its expanding blogger community. These summits included exclusive
"backstage" tours of prominent beauty brands such as Intelligent Beauty,
Kate Somerville, Anastasia of Beverly Hills and Murad. TotalBeauty.com's
relationship with well-established beauty brands is the key to providing
insider access to exclusive brand presentations and new products. Rachel
Brown of Women's Wear Daily (WWD), often described as the "fashion bible",
covered the recent TotalBeauty.com L.A. Blog Summit. In her feature story,
she announced that the evolution of beauty bloggers from "detached
commentators to industry insiders" is complete.
About TotalBeauty.com
Founded in 2007 and venture capital backed, Total Beauty Media, Inc.
operates TotalBeauty.com, which publishes the largest unbiased catalog of
beauty products online for women. Launched in December 2007,
TotalBeauty.com already features more than 140,000 user-generated product
reviews covering more than 32,000 beauty products, including most-known
prestige, mass-market, salon and spa products. The site also includes
features such as a 'Beauty Scout' tool which gives users the option to
customize the site and generate personalized product recommendations.
'TotalBeauty.com TV' is filled with hours of helpful and entertaining
how-to videos that offer easy-to-achieve beauty solutions. Finally, its
'Community' resource enables women to share their opinions and connect with
other women who have similar beauty issues and questions. TotalBeauty.com
and its community of more than 140 beauty bloggers and beauty-related sites
collectively generate more than 2.2 million monthly unique visitors
currently.
About the Beauty Blog Network
Celebrity Makeup Artist Elke Von Freudenberg always felt that beauty
deserved as big a forum as fashion enjoyed. Inspired by this belief, Ms.
Von Freudenberg founded a network for glamour girls and makeup lovers
around the world showcasing the best beauty blogs online today -- the
Beauty Blog Network. From age-defying skincare to shiny nail polish in the
hottest hue, spa essentials, bubbly bath and body supplies, insider makeup
tricks to beauty product reviews, each site in The Beauty Blog Network
offers something special, with information from beauty professionals and
aficionados alike. Most blogs are updated daily, featuring links, pictures
and product information. The Beauty Blog Network keeps every woman
up-to-date in the ever-changing world of beauty. Inclusion in the network
is by referral or invitation only, and it is carefully monitored to ensure
only the best blogs become a part of the community. The complete list of
blogs in the Beauty Blog Network can be found here:
http://www.beautyblognetwork.com/_beautynetwork.html. For more information
on the Beauty Blog Network, please visit: http://www.beautyblognetwork.com.
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