iPhone Users Can Now Access KBB Pricing, Video Reviews, Dealer Price Quotes
IRVINE, Calif., Aug. 26 /PRNewswire/ -- Kelley Blue Book's
http://www.kbb.com, the leading provider of new car and used car
information, today announces the launch of its Web site optimized for
iPhone users. The free, feature-rich mobile site provides iPhone, iPhone 3G
and iPod Touch users access to Kelley Blue Book's top-rated Web site,
http://www.kbb.com, to obtain new and used vehicle information. In
addition, with the new kbb.com Web application, iPhone users will have the
ability to view kbb.com videos, images, new car reviews
(http://www.kbb.com/kbb/NewsAndReviews/default.aspx) and submit free dealer
price quotes.
"Utilizing the kbb.com iPhone mobile Web site gives car shoppers an
opportunity to quickly view reliable and trusted vehicle information from
just about anywhere," said Andy Lapin, director of architecture for Kelley
Blue Book's kbb.com. "Whether the shopper is sitting at home or standing on
the dealership lot, they can easily locate Kelley Blue Book's new and used
car information with a few simple stokes to ensure they are making the
right choice and getting a great deal."
All iPhone 3G, first generation iPhone and iPod Touch users can access
Kelley Blue Book's kbb.com Web application. By locating the application
through the Safari Web browser, users have the ability to bookmark the site
and save it to their home-screen, making new- and used-car information
readily available. If consumers would like to access the full kbb.com Web
site, they also can do so by clicking a link available within the
application.
iPhone users will be automatically directed to the optimized Web site
when they access http://www.kbb.com from their iPhone.
About Kelley Blue Book (http://www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated Web
site, http://www.kbb.com, provides the most up-to-date pricing and values,
including the New Car Blue Book(R) Value, which reveals what people
actually are paying for new cars. The company also reports vehicle pricing
and values via products and services, including software products and the
famous Blue Book(R) Official Guide. Kbb.com is rated the No. 1 automotive
information Web site among both new and used vehicle shoppers, and half of
online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new
car prices (http://www.kbb.com/kbb/NewCars/default.aspx), car reviews
(http://www.kbb.com/kbb/NewsAndReviews/default.aspx) and news
(http://www.kbb.com/kbb/LatestNews/Default.aspx), used car blue book values
(http://www.kbb.com/kbb/LatestNews/Default.aspx), auto classifieds
(http://www.kbb.com/kbb/Classifieds/default.aspx) and car dealer
(http://www.kbb.com/kbb/FindaDealer/Default.aspx) locations. No other
medium reaches more in-market vehicle shoppers than kbb.com.
Media Contacts:
Robyn Eckard Joanna McNally Brenna Robinson
949-268-3049 949-268-3079 949-267-4781
reckard@kbb.com jmcnally@kbb.com berobinson@kbb.com
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