The trusted voice of Entertainment Weekly will provide television viewing
recommendations for TiVo subscribers
ALVISO, Calif., Aug. 27 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq:
TIVO), the creator of and a leader in television services for digital video
recorders (DVRs), today announced that it has teamed up with Entertainment
Weekly, one of the largest, most-respected brands in the entertainment
industry, to reinvent how TV fans in print and online connect with their
favorite shows. Entertainment Weekly's 'What to Watch' TV recommendations
will now be even easier to access, as the TiVo(R) service will
automatically record the suggested programs. As a result, broadband enabled
TiVo subscribers are guaranteed to always have the best programs available
to watch whenever they turn on the TV set. The service is expected to
launch this fall.
This unprecedented partnership allows two powerful properties to work
together to create a more seamless television viewing experience for their
respective audiences. TiVo chose Entertainment Weekly to be their trusted
voice, and together, they are bridging the gap between Entertainment Weekly
readers and all television viewers using the TiVo service. This truly
holistic solution maximizes the service EW offers its audience with the
innovation and ease of the TiVo service.
In addition, TiVo subscribers will be able to download Entertainment
Weekly video content on the TiVo service, allowing viewers to enjoy
EW.com's original programs such as "Just a Minute," "Ausiello TV,"
"Idolatry," and behind the scenes video from photo shoots.
"This partnership creates an exciting new service for our fans, closing
the loop between the entertainment choices we spotlight and our audience's
ability to connect directly to those entertainment experiences," said
Entertainment Weekly Publisher Scott Donaton. "Additionally, it offers a
whole new viewing vehicle for our original video programming currently only
available on EW.com."
Tom Rogers, TiVo CEO and President, said, "We are pleased to have an
opportunity to work with one of the most respected entertainment brands to
help change the dynamic of how a franchise like Entertainment Weekly and
the TV world can be combined to create a whole new level of service for the
reader and the viewer. TiVo is all about providing easy solutions so that
television viewing can be molded to an individual's lifestyle and
Entertainment Weekly's development of this complete solution for its
readers is just what TiVo stands for."
As part of the agreement, Entertainment Weekly and TiVo will market the
new service, that will be available through the TiVo service this fall, and
will soon inform customers on how they can sign up to benefit from this
exciting program.
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO - News) pioneered a brand new
category of products with the development of the first commercially
available digital video recorder (DVR). Sold through leading consumer
electronic retailers and our website, TiVo has developed a brand which
resonates boldly with consumers as providing a superior television
experience. Through agreements with leading satellite and cable providers,
TiVo also integrates its DVR service features into the set-top boxes of
mass distributors. TiVo's DVR functionality and ease of use, with such
features as Season Pass(TM) recordings and WishList(R) searches and TiVo
KidZone, have elevated its popularity among consumers and have created a
whole new way for viewers to watch television. With a continued investment
in its patented technologies, TiVo is revolutionizing the way consumers
watch and access home entertainment. Rapidly becoming the focal point of
the digital living room, TiVo's DVR is at the center of experiencing new
forms of content on the TV, such as broadband delivered video, music and
photos. With innovative features, such as TiVoToGo(TM) transfers and online
scheduling, TiVo is expanding the notion of consumers experiencing "TiVo,
TV your way. (R)" The TiVo(R) service is also at the forefront of providing
innovative marketing solutions for the television industry, including a
unique platform for advertisers and audience research measurement. TiVo,
'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch,
Power||Watch, and the TiVo Logo are trademarks or registered trademarks of
TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights
reserved. All other trademarks are the property of their respective owners.
About Entertainment Weekly
Entertainment Weekly is a leading pop-culture brand dedicated to
shining a light on great performances -- in movies, TV, music, books and
more -- to help its audience make the most of their entertainment time.
The print weekly was introduced by Time Inc. in 1990 and is America's
leading consumer magazine in the entertainment category, with a guaranteed
circulation rate base of 1.725 million and an audience of 12.2 million
loyal, engaged fans. With passion and energy, award-winning photography and
writing that is as fun and surprising as the industry it covers,
Entertainment Weekly lives and breathes entertainment. It is a winner of
four National Magazine Awards (two for General Excellence, one for Design
and one for Special Interest).
The brand's fast-growing, Award-winning web site, EW.com, is an
up-to-the- minute source of breaking news, video, community and service for
entertainment lovers. EW.com presents trusted news, reviews, commentary,
and interactive features across all forms of entertainment. It features
original content such as daily and weekly videos, blogs, polls and lists of
the best & worst of pop culture. This is the most comprehensive
entertainment site on the web.
FORWARD LOOKING STATEMENT NOTICE
This release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements
relate to, among other things, the future display of television
recommendations on the TiVo service from Entertainment Weekly.
Forward-looking statements generally can be identified by the use of
forward-looking terminology such as, "believe," "expect," "may," "will,"
"intend," "estimate," "continue," or similar expressions. Such statements
involve risks and uncertainties, which could cause actual results to vary
materially from those expressed in or indicated by the forward-looking
statements. Factors that may cause actual results to differ materially
include delays in development, competitive service offerings and lack of
market acceptance, as well as the other potential factors described under
"Risk Factors" in the Company's public reports filed with the Securities
and Exchange Commission, including the Company's Annual Report on Form 10-K
for the fiscal year ended January 31, 2008 and subsequent filings. The
Company cautions you not to place undue reliance on forward-looking
statements, which reflect an analysis only and speak only as of the date
hereof. TiVo disclaims any obligation to update these forward-looking
statements.
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