NAVIGON continues to lead innovation in the GPS industry, extending a free
service the company pioneered in 2007
CHICAGO, Aug. 27 /PRNewswire/ -- NAVIGON, one of the world's leading
and fastest growing providers of navigation products and solutions, today
announced it is making Free Real-Time Traffic Updates for Life standard on
a wide range of its new products this fall. Free traffic updates will be
available on NAVIGON devices spanning high-end to entry-level price points
starting at $229 MSRP.
NAVIGON is continuing to deliver on what has proved to be a
category-changing move. In 2007 the company shattered the subscription
model, becoming the first to offer lifetime traffic updates out of the box
on its top-tier models. NAVIGON maintains its lead in innovation within the
industry by offering traffic updates for free as a built-in feature across
the product suite, whereas other GPS manufacturers charge users monthly
subscription fees for similar services and may require the purchase of
additional traffic receivers. NAVIGON's traffic feature will work out of
the box, no subscription, no extra hardware required, no strings attached.
Using real-time traffic information delivered via an FM receiver built into
each device, NAVIGON's newest generation of products will let 200,000,000
consumers in 95 North American markets route around traffic.
"We were very excited to be the first to offer Free Lifetime Traffic
last year and are thrilled to bring it to the next level," says Andreas
Hecht, NAVIGON's president for the Americas. "We see traffic updates as
being critical to the core navigation experience and felt it was very
important to make it available across the entire product portfolio."
This isn't the first time NAVIGON has broken from GPS Group Think.
Earlier this year, it introduced NAVIGON FreshMaps, providing up to 12 map
updates for three years for little more than most GPS device providers
charge for a single map update ($79.00 MSRP), emphatically resolving the
map update dilemma.
Unlike the complex activation process used by competing devices,
NAVIGON's Free Real-Time Traffic Updates for Life is live as soon as the
user turns the unit on. Users receive real-time traffic alerts through
iconic on-screen warnings indicating incidents and congestion along the
current route. The NAVIGON devices provide detailed information regarding
the severity of the incident as well as routing options around the
congestion. For more information about NAVIGON's Free Real-Time Traffic
Updates for Life, visit http://www.navigon.com.
About NAVIGON
NAVIGON INC. is one of the world's leading providers of navigation
products and software solutions. NAVIGON makes its own navigation brand
consumer products and creates software solutions for OEM customers
operating in personal navigation, wireless and automotive sectors. Founded
in 1991, NAVIGON employs more than 400 people in Europe, North America and
Asia. For more information, visit http://www.navigon.com or
http://www.experiencenavigon.com.
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