NEW YORK, Aug. 31 /PRNewswire/ -- DKNY Jeans and Pete Wentz today
announce the launch of a new line of clothing melding the hottest names in
music and fashion. The line hits stores September 6th.
(Photos: http://www.newscom.com/cgi-bin/prnh/20070831/NYF044-a
http://www.newscom.com/cgi-bin/prnh/20070831/NYF044-b
http://www.newscom.com/cgi-bin/prnh/20070831/NYF044-c
http://www.newscom.com/cgi-bin/prnh/20070831/NYF044-d )
Co-designed and inspired by the bassist and front man of Fall Out Boy,
the band Rolling Stone recently dubbed "America's hottest band",
Clandestine Industries for DKNY Jeans is a capsule collection that melds
sleek rock and roll elements with a touch of romance to create sexy,
affordable looks for the juniors customer.
Pete Wentz says, "We have been searching for the perfect brand to do a
collection with for awhile. We wanted a brand that was young, cool, and
open to trying innovative ideas. DKNY Jeans fit perfectly, no pun intended.
I've been wearing them for a while and to have this opportunity to reach so
many people and grow Clandestine Industries is amazing. Plus with their
design team we have been able to come up with and implement many ideas that
would otherwise be beyond our reach."
"This is a first for us as a brand and a perfect match," says Kevin
Monogue, President of DKNY Jeans. "Pete Wentz is absolutely first name in
music right now, and he also happens to have an innate designer's eye and a
similar aesthetic to DKNY Jeans. We are thrilled to be joining forces with
him."
Pete has collaborated with the DKNY Jeans team on all aspects of the
line, including graphics on the dresses and tops inspired by his extensive
tattoo collection and pixilated images of his famous, beloved bulldog
Hemingway on linings and tees. The line is dark and moody, with pops of
bright pinks and oranges on linings and underpinnings. Black worn leather
jackets and deep dark rinse skinny jeans and minis are the staples, while
printed silk dresses, tees and hoodies round out the rebel-inspired
collection. Prices range from $39 to $298.
DKNY Jeans will support the launch with a national print ad, a viral
marketing campaign and a fashion show to be styled by Wentz.
The Clandestine Industries for DKNY JEANS line is available at Macy's
and Dillards nationwide. To get more on the story, log on to dknyjeans.com.
About Clandestine Industries:
Clandestine Industries was born in 2004 with the release of a book
created in childhood nightmares, "The Boy With The Thorn In His Side", a
journey through the twisted subconscious of a younger Pete Wentz, lyricist
and bassist of the band Fall Out Boy.
About DKNY Jeans
DKNY Jeans is a lifestyle denim brand which is owned and distributed
through a licensed agreement with Liz Claiborne llc.
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