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  LG Electronics' BD300 Network Blu-ray Disc Player Available This Fall at National Retailers

  World's First Network Blu-ray Disc Player Instantly Streams Movies from
                                  Netflix

    DENVER, Sept. 3 /PRNewswire/ -- LG Electronics today announced the
nationwide availability of the BD300 Network Blu-ray Disc Player, featuring
unparalleled access to disc-based and networked home video entertainment.
The BD300 is the world's first Blu-ray disc player that instantly streams
movies and TV episodes from Netflix (subscription required and sold
separately).

    Available next month, the LG BD300 Network Blu-ray Disc Player will be
offered at national retailers such as Best Buy and Circuit City, and
specialty retailers nationwide at a suggested retail price of $399.95.

    "At LG we considered what, when and how consumers want to watch movies
and television episodes. The result is the ultimate convergence of home
theater entertainment and functionality," said Allan Jason, vice president
of sales and marketing for Digital Media/New Products Division at LG
Electronics USA. "With intelligent features and access to an ever-growing
library of movie and television titles, the BD300 is the next step in a
truly personalized entertainment experience."

    REVOLUTIONIZING HOME ENTERTAINMENT

    Consumers are constantly seeking new, faster ways to find and customize
content for their home entertainment experience. According to
JupiterResearch, an estimated 46 percent of U.S. households will own at
least one Blu-ray-capable device in the next five years. Additionally, a
report from Centris indicates almost 40 million households purchase paid
content; 80 million have access to pay-per-view and 27 million use DVRs.

    To meet this growing interest in content on-demand, LG's BD300 Network
Blu-ray Disc Player revolutionizes the home entertainment experience by
providing exceptional audio-video performance, access to a fast-growing
library of high-quality Blu-ray discs, up-scaling of standard DVDs to
1080p, and unprecedented instant access to content from Netflix.

    The BD300 enables movie enthusiasts to take advantage of advanced
technologies such as BD Live which offers a wide variety of content, such
as movie scene extras, new previews and the ability to read synopses and
rate movies. Also included is BonusView which provides picture-in-picture
access to Blu-ray disc special features allowing consumers to toggle
between their favorite movie scenes and bonus features on the disc.

    Consumers will also enjoy the BD300's ease of operation for instantly
watching movies and television episodes from Netflix. The BD300 instantly
streams movies and TV episodes Netflix members place in an "instant Queue"
from more than 12,000 choices available at the Netflix Web site. Netflix
members access this feature directly from the on-screen menu and simply
select the movie or TV episode from their instant Queue to watch in as
little as 30 seconds with no personal computer needed. The BD300 enables
fast-forwarding and rewinding of the video stream from Netflix, or simply
stopping it to resume watching at a later time.

    STYLE AND FUNCTIONALITY

    Uncompromising in style and performance, the BD300's glossy black
paneling and elegant, easy-to-use backlit touch sensor buttons are modern
additions to any home theater system. Even standard DVDs get the royal
treatment with the BD300's ability to take standard definition formats and
upscale them to 1080p. The BD300 also includes advanced audio format
decoding such as Dolby TrueHD / Digital Plus and DTS-HD Advanced Digital
Out for a crisper, clearer auditory experience.

    Consumers will appreciate the USB Media Plus function which allows for
the playback of their favorite photos, music and video files from a USB
drive directly to their TV screen. To further personalize and simplify the
home theater experience, the BD300 includes LG

    SimpLink(TM) technology, which gives consumers the ability to control
similarly equipped LG products via convenient on-screen menus or directly
from the product itself.

    About LG Electronics USA

    LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force and technology
leader in home appliances, consumer electronics and mobile communications.
In the United States, LG Electronics sells a wide range of stylish,
innovative digital appliances, consumer electronics (digital display and
digital media) products and mobile phones under LG's "Life's Good"
marketing theme. For more information, please visit http://www.LGusa.com.



  SOURCE LG Electronics USA, Inc.




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Related links:
  • http://www.LGusa.com
    CONTACT:
    Clara Chang, +1-201-816-2011,
    clarachang@lge.com, or John I. Taylor, +1-847-941-8181,
    jtaylor@lge.com, both of LG Electronics USA, Inc.; or Ojas Naik,
    +1-312-397-6008, ojas.naik@ogilvypr.com, for LG Electronics USA,
    Inc.
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