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  Sony Focuses on 'Place-Shifting' With Three New LocationFree Products

    SAN DIEGO, Sept. 5 /PRNewswire/ -- Continuing its focus on the concept
of place-shifting, Sony Electronics today unveiled two LocationFree(R) Base
Stations (LF-B10 and LF-B20) and the LocationFree TV Box.
    With LocationFree devices, it is easy to wirelessly stream television
programs, movies and personally-created content to a variety of devices --
including PlayStation(R) Portable units, Macintosh (MAC OS X compatible
software available from I-O Data) and Windows-based notebook PCs, or
remotely located TV sets -- wherever a broadband Internet connection is
available.
    "No matter if you are at home or on the road, accessing the content you
want to see, when you want to see it, has never been easier," said Hideyuki
Furumi, senior vice president of Sony Electronics' IT Products Division.
"The setup has been streamlined and our new models allow you to view
quality video on a host of client devices."
                             LocationFree Living
    Featuring a lustrous black paneled, slim design that can be positioned
either vertically or horizontally, the new LocationFree Base Stations are
designed to integrate flawlessly into any home entertainment center. Both
work with a variety of compatible viewing devices including the previously
announced LocationFree(R) TV flat-panel LCD.
    The new Base Station units also incorporate an Advanced Video Coding
codec so consumers can experience quality, smoother video at less then
optimal bit rates (uplink and downlink speeds of at least 300 kbps
required). Setup is easier as well: users simply plug the Base Station unit
into a home entertainment system and follow the setup wizard to install the
device registration software onto a host device.
    Additionally, the LF-B20 model also serves as a wireless bridge
connecting directly to an existing wireless home network. This offers
flexibility in the placement of the device allowing you to place it
anywhere throughout the house.
                             LocationFree TV Box
    Sporting a glossy black design, the new LocationFree TV Box eliminates
the need to run wiring to multiple televisions throughout the house.
    Working seamlessly with a LocationFree Base Station unit, the TV Box is
an industry first, bringing all the content from a home entertainment
center to other rooms in the house without the hassle of additional
clutter.
    Ideal for travelers, the LocationFree TV Box is small and easily
connects to any remotely located TV so you can conveniently receive video
content from your home setup. The TV Box also features an on-screen remote
and a standard remote that can be used to control the device from a
distance.
                           Pricing and Availability
    LocationFree Base Stations (LF-B10 and LF-B20) will have a suggested
retail price of about $200 and $250, respectively. The LocationFree TV Box
will be available for about $230. All three products will be available in
October and can be purchased at http://sonystyle.com , Sony Style(R) retail
stores (http://www.sonystyle.com/retail ) and authorized dealers
nationwide. Pre-orders will begin today at http://www.sonystyle.com/LF .


  SOURCE Sony Electronics Inc.




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Related links:
  • http://sonystyle.com
  • http://www.sonystyle.com/retail
  • http://www.sonystyle.com/LF
    CONTACT:
    Jon Piazza of Sony Electronics Inc.,
    +1-858-942-3825, jon.piazza@am.sony.com ; or Aaron Emerson of
    Burson-Marsteller, +1-312-596-3635, aaron.emerson@bm.com , for
    Sony Electronics Inc.

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