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  Mio Technology Partners With Microsoft Windows Embedded NavReady 2009 to Deliver Connected Experiences in Portable Navigation

   Microsoft company logo. (PRNewsFoto/Microsoft)

REDMOND, WA UNITED STATES
  Leading global brand turns to Windows Embedded NavReady 2009 to quickly
   bring customers smart, connected, service-oriented portable navigation
                                  devices.

    REDMOND, Wash., Sept. 8 /PRNewswire-FirstCall/ -- Microsoft Corp. today
announced that Mio Technology Corp., a leading producer of portable
navigation devices (PNDs) with integrated Global Positioning Systems
(GPSs), expanded its support of the Windows Embedded offerings and will be
shipping its next-generation PNDs on the Windows Embedded NavReady 2009
platform.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

    "Our adoption of Windows Embedded NavReady 2009 is a significant step
in our ongoing mission to create superior customer experiences on PND to
consumer devices," said Samuel Wang, president of Mio Technology. "Having a
category-specific platform like Windows Embedded NavReady 2009 dramatically
simplifies the process of building a connected GPS navigation device,
helping us achieve our goal of delivering an outstanding customer
experience to drivers and other consumers."

    For Mio Technology, using NavReady 2009 delivers multiple business and
technical benefits:

    -- Improved time to market and reduced risk. Windows Embedded NavReady
2009 provides a common development environment with familiar Windows
Embedded tools such as Platform Builder, lowering development costs and
reducing time to market. The platform also delivers production-quality code
tailored for the PND, so building a fully integrated Windows Embedded
NavReady2009 solution is fast, easy and low-risk.

    -- Seamless connectivity. Windows Embedded NavReady 2009 utilizes
broader Microsoft content and services assets, enabling Mio Technology PNDs
to easily connect and enable online services such as Internet-based
Microsoft Live Search on devices to find up-to-date points of interest
similar to those provided by Live Search Maps (http://maps.live.com),
Bluetooth-capable mobile phones, Windows-based PCs and the Internet.

    -- Richer customer experiences. Windows Embedded NavReady 2009 helps
enable MSN Direct technologies that make it easy for users to subscribe and
access real-time traffic conditions, fuel prices, weather data, local
points of interest and more.

    "We are delighted to announce that Mio will bring the first portable
navigation devices to market built on Windows Embedded NavReady 2009," said
Kevin Dallas, general manager of the Windows Embedded Business at
Microsoft. "With Microsoft's platform, Mio Technology is well-positioned to
drive growth in the personal navigation industry."

    Mio Technology's next-generation PNDs built on Windows Embedded
NavReady 2009 are scheduled to ship in 2009.

    Mio Technology and Microsoft at Canalys 2008 in Budapest

    Those attending the Canalys Navigation Forum 2008, being held in
Budapest, Hungary, Sept. 8-10, will gain insight into the future of smart,
connected service-oriented PNDs and learn how companies such as Mio
Technology are using Windows Embedded solutions to adapt to market changes,
evolve their businesses and achieve competitive advantage. At Canalys, Mio
Technology will be presenting with Windows Embedded Senior Director Ilya
Bukshteyn about its implementation of Windows Embedded NavReady 2009 for
PNDs, on Tuesday, Sept. 9, at 10 a.m. CEST, in the Corinthia Grand Hotel
Royal.

    About Microsoft

    Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.



  SOURCE Microsoft Corp.




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Related links:
  • http://www.microsoft.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    pr.mspx. To download Windows Embedded
    NavReady 2009 technologies:
    http://www.WindowsEmbedded.com/NavReady / /CONTACT: Rebecca Beyer
    of Weber Shandwick, +1-212-445-8463, rbeyer@webershandwick.com,
    for Microsoft Corp.

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