New Features Solve Online Retailers' Highest Priority Merchandising and
Optimization Challenges
INDIANAPOLIS, Sept. 8 /PRNewswire/ -- Sigma Micro, the only software
and solutions provider committed exclusively to direct retailers, announced
today the availability of SigmaCommerce 4.3, its end-to-end ecommerce and
order management solution. The enhancements in this release of the
multi-channel retail software enable online retailers to address their
biggest merchandising and optimization to-do's for increasing shopping cart
conversion and customer retention.
The additions in SigmaCommerce 4.3 include more product personalization
capabilities, online payment method enhancements including available
integration with PayPal(TM), and an optional single-page checkout process
-- proven to lower shopping cart abandonment rates and instill shopper
confidence. As one of the most trusted and recognized names in ecommerce,
PayPal(TM) is synonymous with convenience and security online.
The ecommerce-focused enhancements in this release follow extensive
research and observation of mid-size direct retailers, addressing the need
for efficient online transactions and security. The newest findings in The
Shop.org State of Retailing Online 2008 validate Sigma Micro's
prioritization of web merchandising and optimization effectiveness.
According to the study conducted by Forrester Research, shopping cart page
improvements and checkout process enhancements are top investment
priorities for 79% and 80% of retailers polled respectively.
"We know the needs addressed by SigmaCommerce 4.3 are at the forefront
of our direct retailers' minds," said Sigma Micro President Matt Konkle.
"In the current economy, providing shoppers with efficiency, convenience,
and security have never been more important."
Other new capabilities or improvements in this software release include:
-- Enhancements to on-account payment transactions, which adds convenience
for online retailers who also conduct business-to-business transactions
-- Intelligent forecasting for expected-to-ship and scheduled-to-ship
products on back order, enabling retailers to maximize
receiving/fulfillment lead times
-- Enhanced CSS (Cascading Style Sheets) Editor, allowing advanced hiding,
resizing, and docking options available during website construction
using the SigmaCommerce eStore
SigmaCommerce is a .Net 3.0 application providing the only full multi-
channel integration of its kind that enables online retailers and other
direct retailers to drive revenue growth and customer acquisition, improve
operational efficiencies and maximize profit in today's aggressive retail
environment. Along with its cost-effective delivery model, Sigma Micro
provides full hosting for Web stores built within the application. For
additional information or to schedule a software demonstration, please
contact Kelli B Schmith.
About Sigma Micro
For over 26 years, Sigma Micro has been the backbone of successful
direct retail businesses. Its market leading enterprise e-commerce software
solution, SigmaCommerce, provides total integration of ecommerce, call
center, point-of- sale, warehouse, merchandising, marketing, and financial
management functionality for mid-market specialty retailers.
Sigma Micro provides direct retailers access to the technology,
infrastructure and industry expertise they require to plan and manage their
multichannel strategies, acquire new customers, maximize productivity and
minimize organizational cost.
Sigma Micro is a privately held company headquartered in Indianapolis,
Indiana, with development centers in Chandigarh and Kochi, India. Sigma
Micro's R&D, services, and hosting facilities are located in Indianapolis.
http://www.sigma-micro.com
Contact Information
Kelli Schmith - VP Marketing
Sigma Micro, LLC.
Phone: 317-713-8619
Email: kbschmith@sigma-micro.com
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