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  App Store Downloads Top 100 Million Worldwide

   Apple's App Store downloads top 100 Million. (PRNewsFoto/Apple)

SAN FRANCISCO, CA UNITED STATES
    SAN FRANCISCO, Sept. 9 /PRNewswire-FirstCall/ -- Apple(R) today
announced that iPhone(TM) and iPod(R) touch users have downloaded more than
100 million applications from its groundbreaking new App Store since its
launch on July 11, 2008. More than 3,000 applications are currently
available on the App Store, with over 90 percent priced at less than $10
and more than 600 offered for free. Applications can take advantage of
iPhone's large display, innovative Multi-Touch(TM) user interface, fast
hardware-accelerated 3D graphics, built-in accelerometer and location-based
technology to create mobile applications unlike any seen before.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080909/AQTU548)

    "iPhone's unique capabilities, easy SDK and the ability to reach an
audience of millions via the App Store made this an easy development choice
for us," said John Pollard, Jott CEO. "To date, we've had hundreds of
thousands of downloads of Jott for iPhone, which has been a major win for
our company."

    "Because I already had a full-time job I used the iPhone SDK to create
Trisim in my spare time and in my wildest dreams I never expected this kind
of result," said Steve Demeter, founder of Demiforce. "Selling over 27,000
downloads in the first three weeks means I now have a significant new
income stream and some exciting career choices that I didn't have a couple
of months ago."

    "As an 18 year old iPhone Developer Program member I won an Apple WWDC
student scholarship and used the opportunity to complete my app over the
summer," said Bryan Henry, developer of Equivalence. "It was a lot of fun
to pull it together and certainly the most lucrative summer job I've ever
had as I made over $8,000 in my first month of App Store sales."

    "Our new account registrations on the App Store are 300 percent better
than all our other registration avenues combined," said Chris MacAskill,
SmugMug's co-founder. "We've been able to do things with our iPhone app
that we just couldn't have dreamed of doing on any other mobile platform,
so these are revolutionary times for us and for iPhone and iPod touch
users."

    The App Store on iPhone works over cellular networks and Wi-Fi, so
users can wirelessly download applications directly onto their iPhone or
iPod touch and start using them immediately. Applications are free or
charged to the user's iTunes(R) account and the App Store notifies the user
when updates are available for their apps. The App Store is also available
on iTunes (http://www.itunes.com) for Mac(R) or PC, which syncs
applications to the iPhone or iPod touch using a USB cable.

    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.

    NOTE TO EDITORS: For additional information visit Apple's PR website
(http://www.apple.com/pr/), or call Apple's Media Helpline at (408)
974-2042.

    (C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iPhone, iPod, Multi-Touch and iTunes are trademarks of
Apple. Other company and product names may be trademarks of their
respective owners.



  SOURCE Apple




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Related links:
  • http://www.apple.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080909/AQTU548
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Simon Pope, +1-408-974-0457,
    simonp@apple.com, or Jennifer Bowcock, +1-408-974-9758,
    jennifer.b@apple.com, both of Apple

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