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  Toshiba Announces 1.8-Inch HDD Family With Industry-Leading 240GB Capacity for Portable Media Players, Camcorders and Ultra-Mobile PCs

 New 120GB-Per-Platter Series Delivers Industry's Highest Areal Density for
             Holiday Season Consumer Electronics and PC Devices

    IRVINE, Calif., Sept. 9 /PRNewswire/ -- Toshiba Storage Device Division
(SDD), the pioneer in small form factor hard disk drives (HDDs), today
announced the world's first dual-platter 240GB(1) (MK2431GAH) and
single-platter 120GB (MKxx31GAL series) 1.8-inch HDDs for integration into
portable media players, camcorders and compact ultra-mobile PCs for the
holiday shopping season.

    The new MKxx31GAL series also includes an 80GB capacity offering,
rounding out the most complete line of high-capacity 4,200 RPM 1.8-inch
HDDs for consumer electronics (CE) and mobile PC system manufacturers.

    Toshiba's two new Parallel ATA HDD families feature the industry's
highest areal density at 344 gigabits-per-square-inch, using
fourth-generation perpendicular magnetic recording (PMR) technology, which
was first introduced and commercialized by Toshiba in 2005. Toshiba's
technology leadership in PMR has enabled the company to consistently
deliver leading-edge capacities in the 1.8-inch form factor to support
growing demand for the miniaturization of mobile devices to run digital
video, photo, audio and computing applications.

    The new 1.8-inch HDD series uses a new mechanical and firmware design
for enhanced durability, making the 80GB and 120GB single-platter HDDs
well-suited for slim-line mobile gadgets and PC applications. The new
dual-platter 240GB MK2431GAH product is especially suitable for
light-weight mobile PC applications and high-end digital video camcorders,
which require high capacity and ruggedness to protect users' valuable
digital assets.

    Striking Balance Between Performance and Energy Consumption

    Design elements incorporated in the 240GB MK2431GAH optimize power
performance to new levels with a 33 percent overall improvement in energy
consumption efficiency(2) over Toshiba's previous generation two-platter,
160GB 3,600 RPM 1.8-inch model. In addition, Toshiba's entire line of new
4,200 RPM 1.8-inch HDDs delivers solid performance while state-of-the-art
electrical components reduce power consumption during read and write
operations by 20 percent, resulting in a cumulative improvement in power
management. In addition, PC applications benefit from the performance boost
of an 8MB buffer.

    "Toshiba's dedication and focus on 1.8-inch HDD product development
over the past decade has enabled us to continually drive innovation in this
form factor -- from robust capacity introductions to improved performance
and power efficiency," said Maciek Brzeski, vice president of marketing at
Toshiba Storage Device Division. "Thanks to these continual advancements,
1.8-inch HDDs have become an ideal form factor for the digital world, where
the ability to handle rich digital content in a mobile environment is
king."

    Toshiba has been the market share leader in the 1.8-inch HDD category
since its first product was introduced in 2000 and has cumulatively shipped
more than 60 million 1.8-inch HDDs worldwide. The company's new 1.8-inch
HDDs also reflect a commitment to enhancing the environmental soundness of
its products by discontinuing use of certain environmentally harmful
chemical substances across all components incorporated in the drive and
reducing carbon dioxide emissions during HDD operation. In particular, the
MKxx31GAL series has been designed to lower carbon dioxide emissions by 54
grams per year.(3)

    Toshiba's new 1.8-inch HDDs will be incorporated into CE and mobile PC
products shipping this holiday season. Interested developers and design
engineers can visit http://www.toshibastorage.com for more information
regarding Toshiba's line of industry-leading small form factor HDDs.


Product Specifications Model Number MK2431GAH Maximum Capacity (Formatted)(1) 240GB Number of platters 2 Areal density 344 Gb/in(2) Media transfer rate 488 Mbps Average seek time 15 ms Rotational speed 4,200 RPM Buffer memory 8MB Interface Parallel ATA (PATA) Interface transfer rate 100 MB/sec External dimensions (WxDxH; mm) 54.0mm x 71.0mm x 8.0mm Weight (g) 59g (max) Energy consumption efficiency 0.0013 W/GB Shock resistance: Operating 4,900 m/s(2) (500G, 2ms) Non-operating 14,700 m/s(2) (1,500G, 1ms) Model Number MKxx31GAL Series Maximum Capacity (Formatted)(1) 120GB/80GB Number of platters 1 Areal density 344 / 229 Gb/in(2) Media transfer rate 488 / 324 Mbps (max.) Average seek time 15 ms Rotational speed 4,200 RPM Buffer memory 8MB or 256KB Interface Parallel ATA (PATA) Interface transfer rate 100 MB/sec External dimensions (WxDxH; mm) 54.0mm x 71.0mm x 5.0mm Weight (g) 48g (max.) Energy consumption efficiency 0.0025W/GB, 0.0038W/GB Shock resistance: Operating 5,880 m/s(2) (600G, 2ms) Non-operating 14,700 m/s(2) (1,500G, 1ms) About Toshiba Storage Device Division Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch and 1.8-inch hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators, distributors and retailers in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders. For more information, visit http://www.toshibastorage.com. About Toshiba America Information Systems, Inc. (TAIS) Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications. TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 198,000 employees worldwide and annual sales of surpassing U.S. $76 billion (FY2007). For more information on Toshiba's leading innovations, visit the company's Web site at http://www.toshiba.com. (C) 2008 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. (1) One Gigabyte (1 GB) means 109 = 1,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1 GB = 230 = 1,073,741,824 bytes, and therefore shows less storage capacity. Available storage capacity will also be less if the computer includes one or more pre-installed operating systems, pre-installed software applications or media content. Actual formatted capacity may vary. (2) Energy consumption efficiency is calculated based on power consumption divided by formatted capacity, as defined by Japanese law. (3) Comparison against Toshiba's one-platter, MK6015MAP model, which generates 887 grams per year in carbon dioxide emissions and is used as the established baseline for carbon dioxide emission measurements on the company's 1.8-inch products.
  SOURCE Toshiba Storage Device Division




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Related links:
  • http://www.toshibastorage.com
  • http://www.toshiba.com
    CONTACT:
    Media Inquiries, Whitney Liem,
    +1-714-662-5111, whitney.liem@golinharris.com, or Earlene Tang,
    +1-714-662-5115, etang@golinharris.com, both of GolinHarris for
    Toshiba Storage Device Division

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