NEW YORK, Sept. 10 /PRNewswire/ -- U.S.-based Business Traveler
magazine and publishing company Varquin Enterprises today announced the
appointment of Linda Vaughan to the position of publisher.
"Linda has over 30 years of publishing experience, and we consider
ourselves very lucky to have her on our team. Her experiences and the
wealth of knowledge she brings are incredible," said Adam Rodriguez,
director, North America.
Vaughan is a former publisher for PRIMEDIA, Inc. and during her 14
years tenure, she was responsible for Soap Opera Digest and Soap Opera
Weekly magazines.
Vaughan's credentials also include five years with the Children's
Television Workshop as vice president of advertising, and five years with
Gannett, where she was the first member of USA Today's advertising launch
team. Vaughan also worked at McCall's magazine and at Grey Advertising.
"I couldn't be happier with my new role at Business Traveler. It's a
great publication in a unique segment of the industry," said Vaughan.
As publisher, Vaughan's role will include client management,
advertising sales and revenue growth. "It is my mission to maintain our
growth, so besides keeping our current advertisers happy, I'm very excited
to take our story to other advertising categories such as luxury goods,
electronics and automotive," Vaughan added.
"In May 2006, we started a multi-tiered program to strengthen the
brand. Not only have we made upgrades to the magazine, but also to our Web
site and other communications tools. As a result of the changes, we've
enjoyed impressive circulation and revenue growth," said Rodriguez. "In a
time when many magazines have declining advertising and circulation
numbers, we've been very fortunate. I am confident that with Linda's
leadership, Business Traveler will continue to make positive progress and
exceed all of our expectations."
In addition to her media experience, Vaughan is also a member of the
Board of Trustees of the French Culinary Institute and is responsible for
their scholarship fundraising programs. About Business Traveler
Based in New York, Business Traveler is a consumer travel magazine
geared towards business, corporate and executive travelers. Business
Traveler is printed 10 times yearly with combined issues in July / August
and December / January. http://www.btusonline.com
Contact Information
Eva Leonard
Editor in Chief
212-725-3500 x13
eva@btusonline.com
James Cavanaugh
Director of Marketing
212-725-3500 x22
jim@varquin.com
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