BETHEL, Conn., Sept. 13, 2007 /PRNewswire/ -- Duracell today announced
the introduction of Pre-Charged Rechargeable batteries -- nickel metal
hydride (NiMH) cells that come charged and ready to use straight out of the
pack. This new rechargeable technology, which retains power for up to 365
days while not in use, helps raise the bar on convenience and satisfaction
as more and more consumers look for advanced battery solutions for
power-hungry devices.
Available nationwide this Fall, Duracell Pre-Charged Rechargeable
batteries can be recharged hundreds of times in any NiMH battery charger
and can deliver hours of music and thousands of digital photos. Designed
specifically for use in high-drain gadgets including digital cameras,
portable gaming devices and MP3 players, Duracell Pre-Charged Rechargeable
batteries eliminate the need to charge cells before using them for the
first time. In addition, these new batteries stay charged longer and have
to be recharged less often, packing more power for consumers' favorite
gadgets.
"In today's constantly connected world, consumers want batteries that
are ready when needed and that last longer in power-hungry devices like
digital cameras," said Tim Makris, director of marketing, North America,
Duracell. "Our new Pre-Charged Rechargeable batteries are reinventing the
rechargeable experience by delivering instantly ready, advanced power that
will deliver more satisfaction than ever before."
Available at mass, drug, grocery and specialty stores nationwide
beginning in September 2007, Duracell Pre-Charged Rechargeables will have a
suggested retail price of $12.99 for a four-pack.
Combining the latest features and functionality with premium safety
technology, Duracell offers a complete portfolio of rechargeable solutions
designed to accommodate the lifestyle of every digital device user. The
Duracell Power Gauge Charger features a LED indicator that displays the
charge status for each battery, enabling consumers to easily tell when each
charge will be complete. It also has a USB port for quick, convenient
charging of compatible, USB(1)-enabled devices. The Duracell Mini Charger
offers strong power performance and great value in a small, sleek design
that plugs directly into the wall, making it easy to take anywhere. The
Duracell 15-minute Charger, which charges both AA and AAA NiMH batteries,
provides maximum power performance in a minimal amount of time.
About Duracell
Part of the Procter & Gamble Company (NYSE: PG), Duracell is the
world's leading manufacturer of high-performance alkaline batteries.
Duracell also sells various other types of batteries including lithium and
zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH)
batteries and chargers. The company also markets general purpose
flashlights. Visit http://www.duracell.com for more information about Duracell
batteries.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of 138,000 employees
working in over 80 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
(1) Devices must be designed to USB-spec for optimum performance.
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