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  iRiver and H20 Audio Launch First Personal MP3 Player for Action Watersports

    SAN DIEGO and MILPITAS, Calif., Sept. 14 /PRNewswire/ -- iRiver and H2O
Audio, the leader in waterproof music technology, today announced the launch
of the H2O Audio SV i700, the first fully waterproof MP3 player accessory. The
H2O Audio SV i700 is designed specifically for the award-winning iRiver
iFP-700 series flash-memory music players, which have no moving parts making
them 100% skip free and ideally suited for sports.
    Watersports enthusiasts can now enhance their experience with music while
participating in sports such as wakeboarding, surfing, swimming, snowboarding
and waterskiing.
    "Today marks a new era for action sports," said Kristian Rauhala, CEO of
H2O Audio. "Combining music with high-energy action watersports is a natural
fit. Now all sports enthusiasts can enjoy iRiver music players just as
cyclists and runners have for years. H2O Audio is excited to bring this unique
capability to watersports enthusiasts everywhere."
    Designed for extreme wear and tear, the new H2O Audio SV i700 includes H2O
Audio's durable waterproof housing featuring easy-to-use controls and
comfortable waterproof headset. Patented technology allows the device and
headphones to play clear music under and above water. The H2O Audio SV i700 is
a seamless accessory for iRiver's sport-ready iFP-700 flash players, which
made a significant price move September 13 (see pricing below).
    "Music has been land-locked too long and by teaming with H2O Audio we can
provide a music experience once thought impossible," said Jonathan Sasse,
president of iRiver America. "We chose the rugged and compact iFP-700 series
flash-memory music players as they are the most practical devices for sports.
We are continuing to deliver on our commitment to innovation while stretching
the boundaries and offering an invaluable accessory for action sports."

    H20 Audio SV i700 Key Features

    -- Waterproof MP3 player housing
    -- Waterproof speaker headset
    -- Impact-resistant design
    -- Compatible with standard headphones for land use
    -- Allows easy access to MP3 player functions
    -- Sleek, lightweight design

    iRiver iFP-700 Series Key Features

    -- Up to 1GB* internal storage
    -- Up to 40 hours of battery life (Single AA battery)
    -- Lighted 4-line text display
    -- USB 2.0** provides up to 3x faster transfer speeds over USB 1.1
    -- Supports MP3, OGG, ASF, WMA and WMA-DRM music files
    -- Upgradeable to future formats and features
    -- Store or transfer files of any type

    Pricing and Availability

    MSRP for the H2O Audio SV i700 housing and headphones is USD $99.99. MSRP
for the iRiver iFP-700 series is $119.99 (iFP-780), $149.99 (iFP-790),
$199.99 (iFP-795) and $249.99 (iFP-799).
    The H2O Audio SV i700 accessory for the iFP-700 series flash players will
be available in October at selected retailers and at the iRiver eStore. For
more information, please visit http://www.iriveramerica.com/H2OAudio.

    About iRiver
    iRiver is the emerging global leader in delivering portable digital media
devices. iRiver provides consumers with the viewing, listening and recording
flexibility to accommodate their active lifestyles by manufacturing
award-winning hybrid products supporting existing and emerging formats,
including MP3, OGG, ASF, WMA and WMA-DRM. Milpitas-based iRiver America, Inc.
can be found on the Web at http://www.iRiverAmerica.com.

    About H20 Audio
    H2O Audio is the leading innovator in waterproof audio systems for water,
snow and other extreme environments. H2O Audio provides patented waterproof
headsets and housings, allowing consumers to transform their action sports
experience. For more information about San Diego-based H2O Audio please visit
http://www.h2oaudio.com

    NOTE:  iRiver America is a registered trademark of iRiver America, Inc.
All other registered or unregistered trademarks are the sole property of their
respective owners.

    * 1GB equals 1,000,000,000 bytes; 1MB equals 1,000,000 bytes, not all
drive space available for file storage.
    ** USB 2.0 is available on 256MB and above players.

    CONTACT:
     Gary Byrd
     Nadel Phelan, Inc.
     +1-831-440-2414
     gary@nadelphelan.com

     Anders Steele
     Thirdwire PR
     +1-831-440-2403
     anders@thirdwirepr.com


  SOURCE iRiver America, Inc.




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Related links:
  • http://www.iRiverAmerica.com
    CONTACT:
    Gary Byrd of Nadel Phelan, Inc.,
    +1-831-440-2414 gary@nadelphelan.com, for iRiver America, Inc.;
    or Anders Steele of Thirdwire PR, +1-831-440-2403, or
    anders@thirdwirepr.com, for H2O Audio

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