NEW YORK, Sept. 14 /PRNewswire/ -- Kasey Thompson, co-founder of ALL IN
Magazine, has become sole owner and publisher after buying out his partner,
it was announced today. Under Thompson's stewardship, the four-year-old ALL
IN Magazine will launch an aggressive advertising and marketing campaign
designed to bring the periodical to new levels of success and readership.
Thompson, 29, founded the magazine with his former partner just as
poker began taking off as a worldwide phenomenon, thanks to the rise of
televised poker and online gaming. The former partners said their parting
was amicable and Thompson assumes the helm at a time when poker is still
continuing to grow as a business, a sport and a recreational activity for
millions around the globe.
"I foresee an immense amount of interest and growth still in poker and
in ALL IN Magazine," said Thompson. "We don't intend to leave dollars on
the table when this is still such a hot category. As more people take to
the game, they will want to know about the world of poker and about how to
improve their play. Advertisers are just beginning to understand this is a
rich territory of loyalists, just as in NASCAR."
As his first order of business, Thompson announced a multi-million
dollar cross-media marketing campaign. The innovative program includes
national television commercials during targeted programming, online
advertisements, and newsstand and bookstore promotions.
ALL IN Magazine stakes its claim as "The World's Leading Poker
Magazine" on its combination of comprehensive and colorful content,
including in-depth interviews with the superstars of the game, player
profiles, tournament coverage, monthly media, online, and travel columns,
and an acclaimed instructional section that includes innovative
hand-by-hand analyses of major events and tutorials by the biggest names in
poker.
Contributing writers include poker superstars Chris "Jesus" Ferguson,
Howard Lederer, Robert Williamson III, Phil Gordon, and others, as well as
an assortment of award-winning journalists and authors. ALL IN Magazine
also has a companion website that augments the print magazine with
additional analysis and features.
ALL IN Magazine is distributed by Time Warner Retail Services, a
division of Time Inc., and is available in more than 12,000 retail
locations throughout the United States including Barnes & Noble, Borders
and Hudson News, just to name a few. ALL IN Magazine was recently rated the
number-one "Games & Hobbies" title on Amazon.com.
ALL IN Magazine was the leading sponsor of the 2005 National Heads-Up
Poker Championship on NBC and reached millions of viewers with an ad
campaign on national television that starred the bad boy of poker, Phil
Hellmuth. The magazine has since been featured on such broadcasts as NBC's
2006 National Heads-Up Poker Championship and ESPN's 2006 World Series of
Poker.
For more information, go to http://www.allinmagazine.com. Kasey Thompson can
be reached at Kasey@allimagazine.com. For advertising information contact
Brendan McKinnon at 425-451-8080 or brendan@allinmagazine.com.
CONTACT: Jim Llewellyn
(323) 810 7685
ajllewell@excite.com
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