COLUMBUS, Ohio, Sept. 16 /PRNewswire/ -- The Limited Stores announced
today that it is launching its much-anticipated online store,
http://www.thelimited.com. This new e-commerce website is an exciting addition to
The Limited's offering of high-quality, private-label apparel designed to
help the modern woman to succeed. The site will carry a full selection of
in-store apparel, as well as extended sizes, an outfitting guide, and a
store locator.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080916/NYTU004 )
The Limited has served generations of women with an array of
trend-right American sportswear. After becoming independent from Limited
Brands Incorporated in 2007, the creation of an e-commerce site was one of
The Limited's first major business objectives. Extensive customer research
was conducted to determine exactly what customers needed and expected from
the site. The result is an online store that is easy to navigate and makes
chic, wearable clothing just a click away.
To take customer service to the next level, thelimited.com online store
will include a selection of pants in short, regular and long lengths,
select pant styles in sizes 14 through 18, and select tops in XL. Site
visitors can search by category or keyword, and the online store will
replace the previously offered "Limited Delivers" program which located
styles and sizes at store locations and delivered them to the customer's
home. The online store will make this iconic fashion retailer the
comprehensive answer for the young professional of any age who wants
design-driven, trend-right fashion to suit her individuality and her
lifestyle demands -- from workday to weekend.
"We are very excited about the launch of our first-ever online store,"
said Linda Heasley, CEO, The Limited. "Our mission is to make modern women
more successful through apparel designed to inspire confidence and help her
express her individuality. Right now what the modern woman needs is
convenience because of the busy and active lifestyle she leads. Our
customers love The Limited store experience and we are making every effort
to reward their loyalty by offering an additional shopping experience that
provides a wide sampling of chic apparel through a functional online
channel."
About The Limited Stores
Drawing on more than forty years of presence in American shopping
centers, The Limited Stores is an iconic fashion retailer that offers
high-quality, private-label apparel designed to help the modern woman
succeed. The Limited serves contemporary women of all ages with the core
group of shoppers in the 26 to 35-year old range. The brand has been a true
leader in developing fashion-forward looks for the young working woman. The
Limited has secured a strong foothold in the market as a professional
fashion provider with an outfitting philosophy called "The Business of
Suiting(SM)". However, the design-driven, trend-right styles from The
Limited are not restricted to suiting alone, but include sweaters, dresses,
denim, outerwear, and accessories -- to suit their customer's lifestyle
demands, from workday to weekend. The Limited, an affiliated portfolio
company of Sun Capital Partners, Inc., a leading private investment firm
focused on leveraged buyouts, equity, debt, and other investments in
market-leading companies, operates over 225 stores nationwide.
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