First Radar Detector with Speed and Red Light Camera Location Alerts in
United States - Cobra's XRS R9G - Arrives in Stores This Month
CHICAGO, Sept. 18 /PRNewswire-FirstCall/ -- Drivers will no longer be
caught off guard at dangerous intersections thanks to the in-store arrival
of Cobra Electronics' (Nasdaq: COBR) wireless remote controlled radar/laser
detector with speed and red light camera location alerts. The virtually
undetectable XRS R9G is the first radar detector to be paired with a GPS
locator in the United States. The XRS R9G consists of a main detector, a
wireless remote control display unit and a GPS locator.
The GPS locator includes a speed and red light camera location database
with updates available through http://www.cobra.com. Because speed and red
light cameras are most often installed in high risk areas, Cobra's R9G
warns drivers to slow down and stay alert when approaching dangerous
intersections or strips of highways. Another layer of this technology
currently in development includes alerts for high accident zones, known as
"black spots," as well as school and construction zones.
"Across the country, the number of speed and red light cameras is
growing exponentially," said Tony Mirabelli, senior vice president of
marketing and sales at Cobra Electronics. "Our camera detection
capabilities in Europe, through Performance Products Limited, combined with
our domestic expertise in radar detection and GPS make us the most
qualified to bring this new innovation to the United States. Now drivers
can stay alert no matter where they travel."
The R9G's unique design makes the device virtually undetectable-helping
to deter theft-while its Super-Xtreme Range Superheterodyne(R) (S-XRS(TM))
Maximum Performance 12 Band(TM) Technology with LaserEye(R) ensures
detection of the fastest radar and laser guns, including POP Mode.
In order to maintain the R9G's discreet appearance, both the GPS
locator and the main radar/laser detector unit mount behind the rearview
mirror at the top of the windshield. This placement not only reduces the
unit's visibility from outside the car, it also improves its detection
range. All of the components are installed inside the vehicle, protecting
it from the elements and heat of the engine.
The lithium-ion rechargeable battery pack allows the pocket-sized
remote to operate up to 40 hours and includes a two-hour quick-charge
option. The product's design also makes it possible to customize mounting
locations and easily remove it from the car, further deterring theft.
Cobra's new XRS IntelliLink(TM) remote controlled detectors provide
"under the radar" detection at "on the radar" prices. The XRS R9G,
including a GPS locator with speed and red light camera database, has an
MSRP of $449.95. Cobra also offers the high-performance product without the
GPS locator, the XRS R7, which has an MSRP of $349.95. The products are now
available nationally at major retailers and installers.
In addition, Cobra Electronics provides its proprietary speed and red
light camera database and alerts in its U.S. line of 2007 mobile navigation
products. The company also offers speed camera detection in its European
mobile navigation products through Performance Products Limited.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of
navigation and communication products with a track record of delivering
innovative and award-winning products. Building upon its leadership
position in the GMRS two-way radio, radar detector and citizens band
industries, Cobra identified new growth opportunities and has aggressively
expanded into the mobile navigation and marine markets over the past few
years. Cobra's acquisition of Performance Products Limited ("PPL"), a
designer and marketer of award-winning GPS locators for speed camera
detection, personal navigation devices and vehicle entertainment and
security systems, vastly expands the company's reach in the U.K. and
Europe. The acquisition also provides access to PPL's downloadable database
of speed camera locations and other intellectual property.
The Consumer Electronics Association, Forbes and Deloitte & Touche have
all recognized Cobra for the company's innovation and industry leadership.
More information regarding Cobra is available at http://www.cobra.com. More
information on PPL and its products is located at http://www.snooperuk.com.
Media Contact:
Elizabeth Sherman
312.729.4434
esherman@golinharris.com
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