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  Creative Introduces Aurvana X-Fi Noise-Canceling Headphones - Featuring X-Fi Audio Technologies to Improve Audio Playback for the iPhone, iPod and any other Portable Entertainment Device

    MILPITAS, Calif., Sept. 18 /PRNewswire-FirstCall/ -- Creative, a
worldwide leader in digital entertainment products, today announced the
Aurvana(R) X-Fi(TM) Noise-Canceling Headphones, which improve audio
playback for the iPhone, iPod, PC, Mac, PSP, and other portable
entertainment devices. The Creative Aurvana X-Fi Noise-Canceling Headphones
are the world's first noise-canceling headphones to feature award-winning
X-Fi Xtreme(R) Fidelity audio technologies to enhance audio playback and
deliver virtual surround sound. Priced at US$299.99, the Creative Aurvana
X-Fi Noise-Canceling Headphones are now available at Amazon.com, and will
be available later this month at InMotion, and us.creative.com.
    "The Aurvana X-Fi Noise-Canceling Headphones, with our X-Fi
Crystalizer(R) and CMSS(R)-3D technologies that dramatically improve audio
playback, provide so much more than the noise cancellation in Bose
headphones," said Steve Erickson, vice president of audio for Creative.
"Noise cancellation sets the stage for an excellent listening experience,
and the X-Fi audio technologies up-convert MP3 and AAC music to bring out
the best in music and movies."
    The Creative X-Fi Crystalizer utilizes algorithms to make any digital
audio sound better by intelligently and selectively restoring the highs and
lows that were lost during MP3 or other compression. Creative X-Fi CMSS-3D
virtually transforms stereo headphone playback into the more enjoyable and
immersive listening experience of a surround sound speaker system. Movies
sound like they're played on a home theater system instead of being trapped
between the listener's ears.
    The Aurvana X-Fi Noise-Canceling Headphones reduce up to 90 percent of
ambient noise and feature memory foam that molds to the user's ears,
providing hours of comfortable listening during a long flight or workday at
the office. Users can independently select noise cancellation, X-Fi
Crystalizer, CMSS-3D and volume with convenient controls on the headphones.
All of the technologies can be enjoyed together for up to nine hours from
two AAA batteries, and unlike most competing headphones, the Aurvana X-Fi
Noise-Canceling Headphones can also function without power.
    Each set of Aurvana X-Fi Noise-Canceling Headphones includes an
iPhone-compatible cable in addition to a hard carrying case for secure
transport.
    Additional product specifications include:
    --  40mm Neodymium magnet drivers
    --  Frequency Response: 20Hz-20kHz
    --  Impedance: 450ohms (on), 720ohms (off)
    --  Sensitivity (1kHz): 105dB/mW (on), 95dB/mW(off)
    --  Noise Reduction Level: 20dB
    --  Oxygen-free copper cables
    --  Gold-plated connectors, including airline adapter
    --  3 Foot Standard cable + 5 foot extension (iPhone compatible)
    For more information about the Creative Aurvana X-Fi Noise-Canceling
Headphones visit http://www.X-Fi.com and http://www.creative-aurvana.com.
    About Creative Technology
    Creative is a worldwide leader in digital entertainment products.
Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the
PC platform with products like its highly acclaimed ZEN(TM) MP3 and
portable media players. Creative's innovative hardware, proprietary
technology, applications and services leverage the Internet, enabling
consumers to experience high-quality digital entertainment-anytime,
anywhere.
    This announcement relates to products launched in the United States.
Availability is subject to change without notice and may differ elsewhere
in the world according to local factors and requirements. Sound Blaster,
X-Fi, Crystalizer, CMSS, Aurvana and ZEN are trademarks or registered
trademarks of Creative Technology Ltd. in the United States and/or other
countries. All other trademarks are the property of their respective
owners.


  SOURCE Creative Technology Ltd.




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Related links:
  • http://www.creative.com
  • http://www.X-Fi.com
    CONTACT:
    Phil O'Shaughnessy of Creative Labs, Inc.,
    +1-408-546-6773, poshaughnessy@creative.com

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