First mobile device manufacturer to offer consumers convenience and ease
with immediate, automated access to products
LIBERTYVILLE, Ill., Sept. 20 /PRNewswire-FirstCall/ -- Motorola, Inc.
(NYSE: MOT) today announced it is the first mobile device manufacturer to
offer its products to consumers through robotic retail stores in a pilot
program providing automated, on-demand retail solutions in key markets.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060920/CGW044 )
Moving beyond the traditional retail experience, Motorola is testing
this new automated vending format as a way to directly connect with
consumers in places and at times where convenience is needed most.
Leveraging small format robotic stores operated by Zoom Systems, the new
retail option will be placed in high traffic locations giving consumers the
immediate satisfaction of getting the products they need and want on
demand.
"Continuing our effort to reinvent mobile retail culture and transform
the consumer experience, this on-demand retail solution is an interesting
approach to the many extensions of our retail strategy," said Jason Few,
Corporate Vice President, Global Retail, Motorola. "This pilot program is
an opportunity to bring never-seen-before convenience to consumers who are
looking for ways to make life easier."
These robotic stores will be branded "INSTANTMOTO", and are expected to
be deployed in approximately 20 locations nationwide from airports to malls
by November 2006. The stores will house more than 25 Motorola products
including carrier-ready MOTORAZR(TM) handsets, Bluetooth(R)-enabled
headsets, cordless phones, car chargers and more. Currently these vending
systems are in the San Francisco International Airport and Macy's on State
Street, in addition to more locations across the country.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune 100
company with global presence and impact, Motorola had sales of US $35.3
billion in 2005. For more information about our company, our people and our
innovations, please visit http://www.motorola.com .
About Zoom Systems
Zoom Systems is pioneering a new channel: automated retail that places
iconic brands and popular products directly in the path of consumers,
creating an experience much like shopping online, but with the instant
gratification found through traditional retail. Placed in high-traffic
areas, these 30 square-foot robotic stores are open 24 hours a day and
utilize technology to provide consumers with easy access to products from
high-profile brands. Brands in alliance include Motorola, Sony, Proactiv,
and others. Zoom Systems is also an authorized Apple reseller. Led by a
dynamic team of experienced retail executives, Zoom plans to implement
thousands of these robotic stores in high-traffic locations such as
airports, hotels, malls, colleges and strategic retailers such as Macy's.
http://www.zoomsystems.com .
MOTOROLA and the Stylized M Logo are registered in the US Patent and
Trademark Office. The Bluetooth trademarks are owned by their proprietor
and used by Motorola, Inc. under license. All other product or service
names are the property of their respective owners.
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