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  Anscott Launches eCommerce Strategy to Strengthen Distributor Relationships While Expanding Market Share and Gross Revenues

    WAYNE, N.J., Sept. 21 /PRNewswire-FirstCall/ -- Anscott Industries,
Inc. (OTC: ASCT) today announced that the company has launched an eCommerce
system under the internet site http://www.CaledClean.com. "The eCommerce system
will strategically support our national distribution network, we believe in
the three tier system," states Jack Belluscio, President of Anscott. He
continues, "While most manufacturers are using eCommerce to eliminate
distribution, we see it as a tool to improve service for end-users, while
taking orders for the local distributor."
    The company believes it can use the combination of eCommerce, local
distribution and proven products to expand market share in the professional
garment services industry, while exceeding the technical needs of
professional garment cleaners. The US Department of Commerce SIC721 tracks
this sector with more than $18 billion dollars in gross receipts annually.
"We see the industry's potential consumption of our product category at
more than 2% of gross receipts or $360 million dollars annually," states,
Jack Belluscio. He continues, "I'm proud of the industrial team we've
assembled, I'm very confident they can elevate our business in conjunction
with our national distribution and technical service channel."
    Why choose http://www.CaledClean.com?
    Professional cleaning is a balance of chemistry, machines and the art
of combining the two into a cleaning process. The number of options and
details to consider can be overwhelming, but CaledClean makes it easy.
CaledClean products combine the latest technology with unique and
environmentally friendly chemistry. Complement that with a choice of local
distributors and service options, available only at CaledClean, to create a
professional cleaning process that can handle all the needs required. It's
the first system that gives end-users access to advanced cleaning products,
savings from manufacture rebates and local distributor service, all
exclusively at http://www.CaledClean.com.
    Improve cleaning performance.
    Environmentally friendly cleaning products need to be seamlessly
integrated into the cleaners existing process and equipment. CaledClean
offers abundant choices to select from, with straightforward explanations
of product technology. Professionals can use these tools to help decide
which technologies and features are best for their cleaning process. Choose
from a selection of product categories in an array of sizes and types, and
personalize it with the distributor and technical service desired.
    CaledClean allows the end-user to take control of their cleaning
process. Each product is designed to be extremely easy to use, yet powerful
enough to satisfy the standards of even the most demanding professional.
These unique cleaning applications will give the professional the tools to
create unique cleaning processes, with superior performance.
    * Select-A-Spot(R) cleaning system helps determine and attack any garment
      stain with the right product, removing it successfully.

    * Impress Dry Cleaning Fluid(R) is readily biodegradable, propylene glycol
      ether-based solvent designed to be compatible with the new hydrocarbon
      machines. This non-Perc (perchloroethylene) solvent effectively cleans
      and brightens a wide assortment of fabrics. With Impress solvent, you
      don't have to worry about regulatory issues associated with using Perc
      or the affiliation fees required by some alternative dry cleaning
      solvents.

    * Hydroclene Injection Detergent(R) a new technology detergent specially
      formulated for today's hydrocarbon solvent systems.  It gives excellent
      cleaning and brightening with maximum wet, dry and oily soil removal.
      Including static and lint control while adding a luxurious soft feel to
      fabric, leaving them with a fresh, clean smell

    * Signatur(R) professional laundry products. Specially formulated with a
      combination of silicate alkalis for heavy soil environment with
      concentrated surfactants, water conditioners, degreasers and optical
      brighteners. Great for removing fatty and oily soil, superior
      saponification, neck rings and body oil types of stains. It has superior
      soil suspension which works on synthetic or natural fibers while being
      biodegradable.

    Improve distributor relations.
    Central to the professional cleaning system is the quality of service
provided by the local supply distributor. CaledClean has developed a unique
eCommerce platform that ties local distributors, cleaning professionals and
Caled products together. Smart ordering through CaledClean will enable end-
users to receive special discounts for products through manufacture
rebates, only available for CaledClean customers and their authorized
distributors.
    Improve technical performance.
    Professional cleaners can rely on CaledClean for superior products and
technical support in any cleaning situation. It's more than just an
eCommerce system; it's the centerpiece for the professional cleaner to have
access to superior service beyond today's standards. By using CaledClean,
the professional can gain added peace of mind knowing that they have a team
of experts just a phone call or email away. CaledClean is staffed with
PhD's, chemist, engineers and mechanics to improve any cleaning process.
These experts make sure the end-user is always getting premium products and
service, from new installations to preventive maintenance plan options
CaledClean has it covered.
    Depending on which CaledClean service option chosen, its service
network can visit the professional's plant to set up and integrate into any
existing cleaning process. This enables end-users to get the best possible
cleaning performance along with the convenience of expert service,
end-users can rest assured that the CaledClean products will function
properly and perform to their full capability.
    Mr. Belluscio summarizes, "We are committed to developing innovative
ways to help our distributors grow their CaledClean business. We believe
that with the right vision, people, products, partnerships and marketing
programs, the CaledClean brand and its distributors will come out on top."
    About Anscott:
    The company is a manufacturer of products that clean with
environmentally acceptable technology. Founded in 1960, the company has
been servicing the professional textile care industry with the CALED(R)
brand of professional detergents, spot removers, finishing agents, and
HyPur(R) brand of filter products. These nationally recognized branded
products are sold exclusively through a North American distribution channel
with nearly 1,000 sales representatives. These representatives are
supported by the company's dedicated technical sales team. The company
provides technologically advanced cleaning products that are better, faster
and safer than past methods. As a pioneer in its field it has lead the
commercialization efforts of aerospace technology that replaces current
cleaning methods with a non-toxic, environmentally acceptable method called
the DryWash(R) cleaning process. In 1996, Popular Science Magazine awarded
the DryWash technology with the "Best of What's New Award" for
Environmental Technologies. The company's consumer products division
focuses on All Natural cleaning products. This new division is tasked on
expanding the company's distribution into the more than 900+ All Natural
markets throughout North America.
    Statements contained in this press release are not based upon current
or historical fact is forward-looking in nature. Such forward-looking
statements are subject to risk and uncertainties, which could cause actual
results to differ materially from estimated results. Management cautions
that all statements as to future results of operations are necessarily
subject to risks uncertainties and events that may be beyond the control of
Anscott Industries and no assurances can be given that such results will be
achieved. Potential risks and uncertainties include, but not limited to,
the ability to procure, properly price, retain and successfully complete
projects, the availability of personnel, and changes in technology and
competition.
    Caled is a registered trademark of Anscott Industries, Inc.
    HyPur is a registered trademark of Anscott Industries, Inc.
    Impress is a registered trademark of Lyondell Chemical Co.
    DryWash is a registered trademark of Raytheon Systems, Inc.


  SOURCE Anscott Industries, Inc.




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Related links:
  • http://www.anscott.net
  • http://www.CaledClean.com
    CONTACT:
    William Bernard, Anscott Industries,
    +1-973-696-7575 x333, wbernard@CaledClean.com

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