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  Arnold Palmer, Golf Legend and Prostate Cancer Survivor, Speaks Out About a TEAM Approach to Treatment

     Prostate Cancer Foundation Issues First Ever Report to the Nation on
                               Prostate Cancer

    NEW YORK, Sept. 22 /PRNewswire/ --

    NEWS: Arnold Palmer encourages patients to take a "TEAM Approach" to
prostate cancer management during National Prostate Cancer Awareness Month;
first ever Report to the Nation on Prostate Cancer provides insight to health
care professionals

    ADDITIONAL RESOURCES:  Video, hard copy requests, contact information and
more available at http://www.prnewswire.com/broadcast/20044/consumer.shtml

    STORY SUMMARY:
    In the time it takes to play a round of golf, 18 men will lose their lives
to prostate cancer.  In an effort to change this statistic, legendary golfer
and prostate cancer survivor Arnold Palmer has teamed up with the Prostate
Cancer Foundation (PCF) to launch a national educational campaign that aims to
make men aware of the importance of seeking advice from a team of health care
professionals -- a medical oncologist, in addition to a urologist and a
radiation oncologist -- who can help them make vital treatment decisions and
increase their chance of survival.
    The "It's a TEAM Approach: Prostate Cancer Treatment, Education, Awareness
and Management" campaign features a public service announcement, which will be
introduced Sept. 22, in coordination with the PCF's first ever Report to the
Nation on Prostate Cancer.  Findings in the Report support a multidisciplinary
approach to prostate cancer management.  While there is no "one size fits all"
treatment for prostate cancer, the majority of men with advanced prostate
cancer are treated with hormone therapy.  But this therapy eventually stops
working and nearly 30,000 men will lose their battle with prostate cancer this
year after failing this treatment.  A man's lack of awareness about consulting
a medical oncologist, in addition to a urologist and a radiation oncologist,
could delay optimal treatment.  For more information visit:
http:://www.prostatecancerfoundation.org or call 1-800-757-CURE.

    Facts About Prostate Cancer
    In the U.S., prostate cancer is the most common cancer among men and the
second leading cause of annual cancer deaths.
    According to the American Cancer Society, 230,000 men will be diagnosed
with prostate cancer this year.

    SOUNDBITES:
     * Arnold Palmer, golfer and prostate cancer survivor
     * Leslie Michelson, Vice-Chairman and CEO, Prostate Cancer Foundation
     * Daniel P. Petrylak, MD, Professor Of Medicine, Columbia University
       College Of Physicians And Surgeons, Medical Oncologist at New York-
       Presbyterian Hospital and contributing author to PCF Report to the
       Nation on Prostate Cancer

    VIDEO PROVIDED BY:  The Prostate Cancer Foundation.


  SOURCE The Prostate Cancer Foundation.




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