Innovative ARM & HAMMER(R) Essentials(TM) Cleaners Help Consumers Save
More, Waste Less
PRINCETON, N.J., Sept. 23 /PRNewswire/ -- ARM & HAMMER(R), one of
America's most trusted brands with a century-long history of concern for
the environment, introduces environmental ingenuity to the household
cleaning category with ARM & HAMMER(R) Essentials(TM) Cleaners. The new
products -- Cleaner & Degreaser, Multi-Surface Cleaner and Glass Cleaner --
are made from plant-based and other biodegradable cleaners, work as well as
traditional cleaners, and save consumers money. Best of all, they are
housed in innovative, environmentally sensible packaging designed to reduce
the amount of plastic waste that ends up in landfills.
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Of the 60 billion pounds of plastic waste Americans generated in 2006
alone, only a meager 7 percent was recycled(1). The ARM & HAMMER(R)
Essentials(TM) Cleaners refill system -- a reusable trigger spray bottle
and replaceable cleaning concentrate cartridge -- uses 80 percent less
packaging than traditional pre-filled cleaners, significantly reducing
plastic waste and its impact on the environment.
"ARM & HAMMER has addressed everything families should consider when
choosing environmentally responsible cleaning products," said David Bach,
the eight-time national bestselling financial author and green lifestyle
expert who wrote Go Green, Live Rich: 50 Simple Ways to Save the Earth (and
Get Rich Trying). "ARM & HAMMER(R) Essentials(TM) is a true breakthrough in
affordable, effective green cleaning. By simply keeping the bottle for
re-use, people can make a big difference in reducing waste."
ARM & HAMMER(R) Essentials(TM) Cleaners are easy to use. Consumers
purchase a starter kit -- priced comparably to traditional household
cleaners -- that consists of an empty, refillable trigger spray bottle and
concentrate cartridge. They simply fill the bottle with tap water, twist on
the concentrate refill cartridge, and are ready to clean. When they use up
the cleaner, they purchase refill cartridges that cost up to 25 percent
less than traditional cleaners.
Helping Families Clean "Greener" -- and Save Money
Plastic from household cleaners and containers can generate more waste
than many people suspect: 28 billion pounds in 2006 alone(2). Most plastic
trigger spray bottles used in traditional cleaners end up in landfills, but
U.S. landfills are closing at the rate of one per day(3), creating an
urgent need for more efficient, environmentally sensible habits.
According to a recent ARM & HAMMER(R) Essentials(TM) survey(4), the
average American family has eight household cleaning products in their
home. But half of the consumers surveyed confess that they don't recycle
their household cleaning bottles as much as they should; and 46 percent
report that they don't think a lot about the environmental impact of
household cleaning products. In fact, household cleaning products ranked
last in a list of items that are considered "top of mind" for recycling,
behind cans, paper, water bottles and jars.
The good news for families is that ARM & HAMMER(R) Essentials(TM)
bottles can be reused at least seven times (an estimated 2-1/2-year life
span), reducing plastic waste that they might otherwise throw away. By
purchasing refill concentrate cartridges instead of a new bottle each time,
consumers get the benefit of reducing their carbon footprint -- and saving
money.
Traditional cleaning products contain up to 95 percent water, meaning
the main ingredient consumers pay for is water. By using ARM & HAMMER(R)
Essentials(TM) Cleaners refill system, consumers use their own tap water,
and pay only for the refill cartridges, which can save them up to 25
percent versus traditional cleaners.
"These products were designed to help people clean green, offering them
an environmentally sensible and powerful alternative to traditional
cleaners," said Bruce Tetreault, Group Product Manager on ARM & HAMMER(R)
Essentials(TM). "The refillable packaging reduces waste, and the
plant-based cleaners are less harsh, but work as well as traditional
cleaners. Consumers get all of these benefits while actually saving money."
Multiple Environmental Benefits
ARM & HAMMER(R) Essentials(TM) benefit the environment in several
significant ways:
-- Fewer Chemicals: ARM & HAMMER(R) Essentials(TM) Cleaners reduce
unwanted chemical use. The products use plant-based cleaners derived
from coconuts and palm kernel oil, as well as other biodegradable
cleaners. The products contain no ammonia or phosphates, and use fewer
chemicals(5) than traditional cleaners.
-- Fewer Resources: Producing ARM & HAMMER(R) refill packaging consumes 82
percent fewer trees per ton and 82 percent less petroleum per ton than
for traditional trigger spray bottles. Less packaging also means a
reduction in energy use and packing materials.
-- Less Energy: Shipping fewer trigger spray bottles takes 70,000 trucks
off the road, saving more than 18 million gallons of fuel and 40 tons
of CO2.(6)
-- Less Packaging Waste: The refills were designed to use 80 percent less
packaging than two standard, prefilled 32-ounce cleaners, reducing
potential landfill waste.
Since its inception, the ARM & HAMMER(R) Essentials(TM) brand name has
stood for simple solutions to household needs and for active concern for
the environment. The company began using recycled paperboard in its
packaging in 1907 and launched the nation's first non-polluting,
phosphate-free laundry detergent in 1970. ARM & HAMMER(R) Essentials(TM)
takes the brand's commitment to reducing the environmental effects of its
products to the next level.
For more information on ARM & HAMMER(R) Essentials(TM) Cleaners, please
visit http://www.armandhammeressentials.com.
About ARM & HAMMER(R)
For 162 years, ARM & HAMMER(R) Baking Soda's familiar yellow box has
been a trusted fixture in homes. The brand was founded in 1846 when Dr.
Austin Church and John Dwight began to produce and sell sodium bicarbonate
under the ARM & HAMMER(R) brand name. Today, ARM & HAMMER(R) manufactures a
variety of cleaning, freshening and deodorizing products for the home,
family and body.
1. Municipal Solid Waste Generation, Recycling, and Disposal in the United
States: Facts and Figures for 2006,
http://www.epa.gov/garbage/pubs/msw06.pdf
2. Municipal Solid Waste Generation, Recycling, and Disposal in the United
States: Facts and Figures for 2006,
http://www.epa.gov/garbage/pubs/msw06.pdf
3. "Waste Facts and Figures," Clean Air Council,
http://www.cleanair.org/Waste/wasteFacts.html#landfills
4. StrategyOne Arm & Hammer Essential Cleaners Omnibus Survey Results
regarding Environmental Impact, August 2008
5. Arm & Hammer Essentials Cleaners contain between 20 and 38% less
chemicals than traditional cleaners in pre-filled 32oz bottles.
6. Shipping based on established average distances from C&D DC's to
customer DC's to customer locations
Press Contact:
Cheryl Roth
Katie Hunsberger/Megan Roarty
OrganicWorks Marketing
212-253-0474
cheryl@organicworksmarketing.com
katie@organicworksmarketing.com
megan@organicworksmarketing.com
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