'One-Button' Technology Originally Developed for Video Forensics Finds New
Civilian Purpose Enhancing Video From Mobile Phones, Digital Cameras and
More
SAN DIEGO, Sept. 24 /PRNewswire/ -- DEMOfall 07 -- MotionDSP(TM) (San
Mateo, Calif.), an emerging leader in digital video technology, today
announced a new consumer service called fixmymovie.com, where video from
any source can be dramatically enhanced with one-button, online simplicity.
FixMyMovie was highlighted in the official DEMO press release -- one of
only 8 companies out of 69 to be so honored.
Using technology originally developed for high-tech intelligence
applications, fixmymovie.com employs MotionDSP's own cutting-edge video
enhancement solutions and applies them to user-generated content. Examples
can range from irreplaceable video of a baby's first steps to breaking news
captured with a mobile phone.
Fixmymovie.com can take any video file from a mobile phone or digital
camera and make it better. FixMyMovie's suite of automatic enhancements
improves overall resolution, corrects for poor lighting conditions and
removes the blockiness and other artifacts that ruin most mobile phone and
low-end digital camera videos. The service was launched at the DEMOfall 07
conference and has been called 'the gold standard for video enhancement' by
pre-briefed analysts and press, as well as In-Q-Tel (Arlington, VA), the
investment arm of the Central Intelligence Agency (CIA).
Regardless of source, fixmymovie.com enables any video to look its
best, all with the simplicity of one-button operation -- just click and
your video will be uploaded, enhanced and displayed. Then, you can share
it, embed the improved video on your blog, Facebook(R) or MySpace(R) page,
or download it for posterity.
Fixmymovie.com is one of the first public sites to utilize Adobe's
newest version of Flash(R) for video encoding, which incorporates support
for H.264 video -- the latest-generation video format. In addition to H.264
Flash, enhanced video clips are available for download to Microsoft(R)
Windows(R) PCs as a WMV file, Apple(R) Mac(R) computers, as well as iPod(R)
or iPhone(R) through QuickTime(R), as well as Adobe(R) Flash for online
services such as YouTube(R).
MotionDSP is already recognized worldwide for its Ikena(TM) software
product family, which ranges from Ikena Workstation -- a laptop-based video
forensic tool for the security market -- to Ikena Web, a scalable Web
service for carriers and Internet video sites which can enhance tens of
thousands of user-generated videos per day.
"Fixmymovie.com is the ideal platform to showcase MotionDSP's unmatched
video enhancement solution," said Dr. Sean Varah, CEO of MotionDSP. "This
new service brings video enhancement technology previously reserved for
government intelligence and video forensics into the hands of any consumer.
No one carries a video camera with them all the time, and we frequently
capture life's most important moments on a mobile phone or digital camera.
Using fixmymovie.com, anyone can enhance the video from these devices with
push- button simplicity and make them look their absolute best."
"FixMyMovie is a great new service that has the potential to radically
transform how consumers use mobile video," said Chris Shipley, Founder and
Executive Producer of DEMO. "We were especially impressed with how simple
and user-friendly MotionDSP have made video enhancement - their technology
is unique and should prove to be a great new tool for dramatically
improving low- end video."
During the consumer beta, Fixmymovie.com allows for free enhancement of
video clips smaller than CIF resolution (352x288 pixels) and less than 20
megabytes (almost any video from a mobile phone or digital camera fits
these requirements). Further details may be found at
http://www.fixmymovie.com.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The
DEMO conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events
for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
them to secure venture funding, establish critical business relationships,
and influence early adopters. Each DEMO conference features approximately
70 new companies, products and technologies. For more information, visit
http://www.demo.com.
About MotionDSP
MotionDSP is an emerging leader in digital video enhancement.
MotionDSP's next-generation technology enables Internet video sites and
mobile carriers to vastly improve the quality of video captured by consumer
video devices such as mobile phones and webcams. The company's new
demonstration site for consumer video enhancement may be found at
http://www.fixmymovie.com
MotionDSP and Ikena are trademarks of MotionDSP, Inc. All other
trademarks and registered trademarks previously cited are the property of
their respective owners and are hereby acknowledged. Editor's Note: Images
and logos are available from MotionDSP's public relations counsel, with a
subset available on the company website.
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