BANGKOK, Thailand, Sept. 24 /PRNewswire/ -- The recent economic turmoil
on Wall Street and around the world demonstrates how essential sound
financial management is for a healthy business. "The Effective Controller
in the 21st Century" (http://www.prachrath.com) is a new book that offers
organizations anywhere in the world a model for meeting economic challenges
in the present and the future.
"The Effective Controller" (PrachRath Company Limited, September 2008,
$33) offers a new vision of the role of accounting professionals,
particularly controllers. Written by Yanyong Thammatucharee, a senior vice
president of accounting and finance in the retail industry, the book
provides practical guidelines based on his more than 20 years of experience
in accounting and finance. "This is a book for both accounting
professionals and non-accounting people who are either interested in or
have some responsibility for their organization's financial matters," said
Thammatucharee.
"The Effective Controller" covers the various ways in which accounting
functions can contribute to success and competitiveness in the marketplace.
Thammatucharee advocates moving accountants from the back office to the
"front lines" of an organization and presents best practices implemented by
widely respected companies. In addition, his book presents a new accounting
concept called the ControllerFOCUS index.
"Controllers have to deal with several aspects of a business, and I
felt that there should be a model to help them work better," said
Thammatucharee. "That's where the concept of ControllerFOCUS originated."
The ControllerFOCUS index presents a set of questions that help controllers
evaluate five aspects of business: the organization's future, operations,
internal controls, use of resources and supporting systems. By answering
the questions, controllers can objectively and efficiently expose any
inherent weaknesses in an organization and assess the feasibility of
long-term strategies.
While Thammatucharee has written nine other books targeting Thai
business, "The Effective Controller" is a book for businesses the world
over. The book can be purchased through http://www.prachrath.com or
http://www.effectivecontroller.com.
Author Bio
Yanyong Thammatucharee is currently senior vice president of accounting
and finance for a Thai group of retail companies. He began his career as an
auditor and later served as a management consultant with Coopers & Lybrand
(C&L) in Thailand.
Thammatucharee worked with Caltex Oil Company as a general ledger
supervisor, then with local companies in the textile, semiconductor, and
mass transit industries as a chief accounting officer, finance and
accounting manager, and financial controller respectively. He also served
as a plant controller of Emerson Electric before taking on the job of
general finance manager for Panasonic Home Appliances (Thailand) Company.
Drawing on more than 20 years of experience in accounting and finance, he
has written a number of books on accounting, finance and management issues.
Thammatucharee has a master's degree in accountancy from Thammasat
University and is also a certified public accountant.
Contact:
Yanyong Thammatucharee
PrachRath Company Limited
299/22 Vista Park - Vibhavadee, Vibhavadee-Rangsit Road
Laksi, Bangkok 10210
66-2-5517673
yanyong.thammatucharee@gmail.com
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