ScanLife Initially Available in European Countries
NEW YORK, Sept. 24 /PRNewswire/ -- Scanbuy, a global leader in mobile
marketing solutions, today announced that it has secured a global agreement
with Samsung Electronics Co., Ltd. to preload the ScanLife mobile 2D
barcode application on Samsung's camera phones. Samsung will begin selling
these phones in Spain, Italy, and Denmark starting as early as next month.
Availability will quickly expand to other major markets including Mexico
and the United States.
ScanLife technology uses camera phones to connect the physical world to
the digital world. The application reads EZcodes and other major 2D barcode
formats designed to quickly recognize and process information. Marketers
and content providers use the ScanLife Code Management Platform
(http://www.scanlife.com) to extend brand engagement onto mobile devices, while
end users scan EZcodes to get information quickly and easily. The ScanLife
solution gives consumers and code publishers both national and
international interoperability for the use of 2D codes.
Samsung is the second largest phone manufacturer in the world, and is
expected to sell over 200 million handsets in 2008. Samsung's extensive
line of popular phones include the Blackjack, Glyde, and the recently
released Instinct.
"The 2D barcode solution delivered by Scanbuy is a valuable technology,
making phone navigation simpler and more effective for end users," said
Wonsik Lee, Vice President of R&D Planning Team, Samsung. "We are dedicated
to continually improving our customers' experience using Samsung mobiles,
and the ScanLife application allows them to instantly access information
anytime and anywhere."
As part of the global agreement, Samsung will pre-load camera phones
with the ScanLife application for each new country rolling-out Scanbuy's
complete solution. Samsung will also use EZcodes to promote and market
their extensive portfolio of consumer related electronics.
"This agreement with a global leader in phone design and manufacturing
is a watershed moment for the 2D barcode market. It underscores the
widespread demand throughout the mobile ecosystem for improving information
discovery and access on every device," said Jonathan Bulkeley, Chief
Executive Officer of Scanbuy. "Scanbuy is wholly committed to working with
all organizations including carriers, manufacturers, and content creators
to ensure 2D barcodes reach their full potential in enabling the mobile
phase of the digital information age."
About Scanbuy
Scanbuy is the leading global provider of mobile marketing solutions
that use the camera phone as the link between the physical world and the
digital world. The ScanLife client application and Code Management Platform
are revolutionizing the way media companies, marketers, handset
manufacturers and carriers around the world provide information and
services to consumers on their mobile phones.
Founded in 2000, Scanbuy has a strong and growing intellectual property
base in 2D barcode technology. The company's investors include Longworth
Venture Partners, Masthead Venture Partners and Hudson Ventures.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$103.4 billion. Employing approximately
150,000 people in 134 offices in 62 countries, the company consists of five
main business units: Digital Media Business, LCD Business, Semiconductor
Business, Telecommunication Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and
TFT-LCDs. For more information, please visit http://www.samsung.com.
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