SHANGHAI, China, Sept. 25 /Xinhua-PRNewswire/ -- China Internet
Conference 2008 was held in Nanjing on September 23rd. At the conference,
president of PPS.TV, Vincent Xu, addressed in a speech titled 'PPS Olympic
Strategy' on PPS' Olympics marketing strategy experience and yield with all
the media and industry players.
This year's Olympics have won record user numbers for new media online
TV platforms and their advertisers, especially in China where 244 million
watched the Games from the nine official sites according to the Data Centre
of China Internet (DCCI).
According to DCCI, "Online TV advertising has been increasingly
considered as an effective communication platform precisely reaching
advertiser's targets as it outperforms other traditional online formats for
branding with higher interaction, longer viewing times and higher
click-through rates."
China's leading online TV and video streamer PPStream (PPS.TV) is now
attracting advertising campaigns with global brands, including LG, China
Merchant Bank, China Mobile and others.
Mindshare, LG's advertising agency was "very satisfied" with PPS' good
performance for both client-end buffering (loading) TVC Ads and Pause TVC
Ads, as well as the CPC (Cost per Click).
They recorded a 5% CTR (Click-through Rate) on ads during the Olympic
period alone, general portal banner ads usually generate a 0.1-0.5% CTR.
Vincent Xu, president of PPS, said "LG ads were able to be positioned,
as with TV ads, with live video broadcasts, creating a positive association
and awareness, with the added benefit of the ability to 'click' directly
through to their products site."
Eugene Chew, General Manager for Agency.com Shanghai said, "Our online
campaign for Bacardi ran across more than 10 major portals including PPS.
PPS outperformed all other sites in terms of response rates and cost-
effectiveness."
"Their large format flash & video pre-roll ads generated high awareness
and click-throughs. We were pleasantly surprised by the above average
click- through rates, which yielded the lowest CPC of the campaign,"
according to Eugene.
Vincent commented that the results were a positive step for PPS in
their plan to become the leading online TV destination for advertisers.
He concluded, "Before we used to get mainly online gaming advertisers,
now global brands like Nike, Pepsi and Budweiser are coming, which supports
our decision to pay for quality, up-to-date, and copyright respecting
content."
About PPS
PPS (http://WWW.PPS.TV ), officially established in January of 2006, is
the leading online TV in the world with the largest user base, contributing
to a monthly view time of over 60 billion minutes. It currently provides
6,000 sets of channel programs to ten million daily active users, or over
100 million monthly users. Leveraging the most competitive products and
online video techniques and experience, PPS provides internet users with a
comprehensive one-stop online video service. It currently offers video
encyclopedia, video showcase, and online community service to the worldwide
Chinese viewer community. PPS partners with top media groups like CCTV,
ESPN, SMG and Ifeng.com (Phoenix TV) to broadcast most recent and 'trendy'
contents, including major sporting events like the 15th Asian Games Doha
2006, the 2006 FIFA World Cup, and various major NBA games. In June 2008,
PPS was the first to be authorized the official right to broadcast the 2008
Beijing Olympic Games online, as the premier partner of CCTV.COM, the
official website of the Games.
For further information, please contact:
Text 100 Public Relations
Janice Xu
Tel: +86-21-6426-3989 x235
Fax: +86-21-6426-3986
Email: janice.xu@text100.com.cn
T.T. Yang
Tel: +86-21-6426-3989 x211
Fax: +86-21-6426-3986
Email: tt.yang@text100.com.cn
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