ANN ARBOR, Mich., Sept. 27 /PRNewswire-FirstCall/ -- Domino's Pizza
(NYSE: DPZ), the recognized world leader in pizza delivery, is making
ordering a piping, hot pizza even easier with the introduction of mobile
ordering. Now, customers with web-enabled cell phones can place their order
from nearly 2,500 of Domino's 5,128 U.S. stores on mobile.dominos.com.
Domino's mobile ordering site is similar to its current online ordering
Web site, yet even more specialized for the quick order experience.
Designed for the small screen of a cell phone, mobile.dominos.com features
a streamlined interface for optimal speed. It also automatically adapts to
the size of any cell phone screen, no matter what service carrier customers
use. Once on the site, customers can enter their Domino's online ordering
username and password and all orders saved on the system will carry-over to
their mobile device -- including any coupons associated with the order --
making re-ordering your favorite pizza meal a breeze.
"With so many people living life on-the-go, Domino's mobile ordering
delivers even more convenience for our customers' busy lifestyles," said
Rob Weisberg, Domino's vice president of precision and print marketing.
"With the addition of yet another order-taking channel, Domino's is
thrilled to lead the market with this breakthrough technology that
continues to change the way people think about ordering pizza."
How it Works
1. From a web-enabled cell phone (supported by any carrier) visit
mobile.dominos.com
2. Enter your favorite pizza, side-item and Coca-Cola(R) order and
delivery address
3. If you are paying by credit card, enter your credit card information
over Domino's secured network
4. In about 30 minutes ... Get the door. It's Domino's(R).
Weisberg continued, "Results from our mobile ordering beta testing were
very positive leading us to offer this service nationally. We will continue
to make enhancements to mobile.dominos.com as we roll-out the service in
new markets."
About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through
its primarily franchised system, Domino's operates a network of 8,449
franchised and Company-owned stores in the United States and more than 55
countries. The Domino's Pizza(R) brand, named a Megabrand by Advertising
Age magazine, had global retail sales of nearly $5.1 billion in 2006,
comprised of $3.2 billion domestically and nearly $1.9 billion
internationally. During the second quarter of 2007, the Domino's Pizza(R)
brand had global retail sales of more than $1.2 billion, comprised of
approximately $754.7 million domestically and approximately $492.5 million
internationally. Domino's Pizza was named "Chain of the Year" by Pizza
Today magazine, the leading publication of the pizza industry and is the
"Official Pizza of NASCAR(R)." More information on the Company, in English
and Spanish, can be found on the web at http://www.dominos.com.
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