Exclusive 007 Products Offered at Sony Style
SAN DIEGO, Sept. 29 /PRNewswire/ -- Sony Electronics today announced a
national promotion called "Mission for a Million" developed in support of
the upcoming James Bond film Quantum of Solace, which will be released in
theaters by MGM Pictures and Columbia Pictures on Nov. 14. The promotion,
which brings together Sony's leadership in high-definition with one of the
most recognized movie franchises in history, allows people to compete for a
chance to win a $1 million grand prize.
Reinforcing Sony's "HDNA" -- the notion that high-definition is a key
part of the company's DNA -- the promotion begins today and runs through
Nov. 7. It tasks registered "agents" to use virtual Sony high-definition
products to solve missions in search of Sony's stolen HDNA. Each completed
mission gives consumers a chance to win $1 million and a trip to a top
secret location. People can enter via a dedicated site at
http://www.sony.com/missionmillion.
"Sony's reputation for premium technology and great entertainment work
well with Bond's legacy and innovation," said Stuart Redsun, Sony
Electronics' senior vice president, corporate marketing. "The film's
anticipated arrival is a perfect opportunity to tell Sony's high-definition
story to consumers in an interactive way."
In addition to the James Bond promotion, Sony will offer limited
edition licensed 007 products including a VAIO(R) notebook computer, a
Reader Digital Book and Micro Vault(TM) USB storage media which will all be
available in U.S. Sony Style retail stores and online at sonystyle.com.
An exclusive, limited edition VAIO TT notebook comes emblazoned with a
007 logo on the palm rest and a matching leather protection case. Only 100
units will be available and each unit will bear a serialized number.
The Special Edition Bond bundle for the Reader Digital Book features an
embossed cover with a 007 logo and coupon codes for free downloads from the
Sony eBook Store of Ian Fleming's novels Casino Royale and Quantum of
Solace.
An exclusive 007 USB Micro Vault, in 8 or 16GB capacities, comes pre-
loaded with the Quantum of Solace movie trailer and bonus contents.
As the contest kicks off, a corresponding advertising campaign
featuring a mix of creative images from Quantum of Solace featuring Daniel
Craig as James Bond, the Mission for a Million promotion and Sony
high-definition products launched this month nationwide. Running through
the fall to coincide with the film's release, the campaign can be seen on
various web sites and social networking sites, in print and at retailers,
as well as in theaters. For example, web sites like AOL will feature the
Mission for a Million execution and a fully interactive application can be
found on the social/community site Facebook.
A main attraction at all Sony Style stores across the country and
online at sonystyle.com, the campaign will also be extended to Sony retail
partners. Stores will be transformed with Bond-themed window displays from
October through November. In-store displays will also feature the Sony
PLAYSTATION(R)3 title Quantum of Solace, an officially licensed video game
from Activision, and the Casino Royale Collector's Edition DVD and Blu-ray
Disc(TM), which features more than seven hours of bonus material not
featured in the original theatrical version of the movie.
Daniel Craig reprises his role as Ian Fleming's James Bond 007 in
Quantum of Solace, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures
release of EON Productions' 22nd adventure in the longest-running film
franchise in motion picture history. Michael G. Wilson and Barbara Broccoli
are the producers. The film is directed by Marc Forster. The screenplay is
by Paul Haggis along with Neal Purvis and Robert Wade.
About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has
produced twenty two James Bond films since 1962, including QUANTUM OF
SOLACE. The James Bond films, produced by Michael G. Wilson and Barbara
Broccoli, make up the longest running franchise in film history and include
the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is
Not Enough, Die Another Day and Casino Royale. EON Productions and Danjaq
LLC, are affiliate companies and control all worldwide merchandising of the
James Bond franchise.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE)
is a subsidiary of Sony Corporation of America (SCA), a subsidiary of
Tokyo-based Sony Corporation. SPE's global operations encompass motion
picture production and distribution; television production and
distribution; digital content creation and distribution; worldwide channel
investments; home entertainment acquisition and distribution; operation of
studio facilities; development of new entertainment products, services and
technologies; and distribution of filmed entertainment in more than 100
countries. Sony Pictures Entertainment can be found on the World Wide Web
at http://www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is
actively engaged in the worldwide production and distribution of motion
pictures, television programming, home video, interactive media, music and
licensed merchandise. The company owns the world's largest library of
modern films, comprising around 4,100 titles. Operating units include
Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United
Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM
Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM
International Television Distribution Inc, Metro-Goldwyn-Mayer Home
Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media,
MGM Consumer Products and MGM Interactive. In addition, MGM has ownership
interests in international TV channels reaching nearly 120 countries. MGM
ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony
Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners
(7%) and Quadrangle Group (3%). For more information, visit
http://www.mgm.com.
About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the
consumer and professional markets. Operations include research and
development, design, engineering, manufacturing, sales, marketing,
distribution and customer service. Sony has played a key role in the
development of Blu-ray, Disc(TM), CD and DVD technologies, among many
others. The company is noted for a wide range of consumer audio-visual
products, such as the BRAVIA(R) LCD high- definition television,
Cyber-shot(R) digital camera, Handycam(R) camcorder and Walkman(R) personal
stereo. Sony is also an innovator in the IT arena with its VAIO(R) personal
computers; and in high-definition professional broadcast and video
equipment, highlighted by the XDCAM(R) HD and CineAlta(TM) lines of cameras
and camcorders, as well as the SXRD(TM) 4K digital projector. The latest
news and information is available at the company's web site at
http://www.sony.com/news.
|
