CUTLER BAY, Fla., Sept. 30 /PRNewswire/ -- BabySpot.com announced today
the launch of BabySpotLatino.com, a new social networking site for Latino
parents and their families, which successfully debuted on the #1 Hispanic
morning show, Univision's Despierta America on Thursday, September 25th at
9:38am EDT. Within the first fifteen minutes after the show aired, over 100
Latino families joined the site. View the show at
http://tinyurl.com/babyspotlatino .
Not only did the usage of social networking sites by Hispanics soar by
more than 200% in 2006 according to Forrester Research, but they also
suggest that U.S.-based Hispanic consumers are significantly more likely to
participate in online social media than their non-Hispanic counterparts.
BabySpot Latino addressed this surge by providing Latino parents and their
families with a free, safe and secure forum (a Baby Spot) in which to
celebrate the joys of becoming and being parents, grandparents, aunts and
uncles, as well as for networking and educational purposes to include
sharing advice and experiences, staying in touch with relatives abroad and
creating lasting friendships and business opportunities.
Zameer Upadhya, CEO of BabySpotLatino.com states, "Debuting on the
leading Spanish language morning talk show as we are about to launch this
new site is simply amazing. Our main goal is to provide an intimate,
culturally relevant networking environment that allows for Latino parents
and their families to safely connect on various levels with their family
members and friends who are experiencing the same joys as they are."
"NacerSano.org, the March of Dimes' Latino arm, is going to provide
BabySpot Latino with rich educational material on pregnancy and baby health
issues designed to help keep families and their children happy, healthy and
safe," notes Mr. Upadhya.
Forrester Research notes that certain aspects of Hispanic culture
attract Hispanics to the world of online social networking. Traditionally,
Hispanics are early adopters of leisure technologies, which corresponds to
using online social networking features. Furthermore, Hispanic culture
emphasizes the group over the individual, hence looking to others for
guidance.
Mr. Upadhya continues, "The unique features employed on BabySpot Latino
are designed to cater to many Latino cultural aspects. Unique site features
include options to facilitate in-person events, connection via live chat
and blogging, Twitter-like micro-blogging for posting baby blurbs and
profile updates, unlimited storage for videos and pictures and the latest
in web 2.0 technologies which have been made easy to use. Features also
include customizable private or public web page profiles, group formation
and various organizational tools."
A new report from Forrester Research shows U.S. Hispanics are active
online social networkers. Three thousand online Hispanics were surveyed,
and results showed 69% of Hispanic's, compared to 42% of non-Hispanics,
were characterized as spectators, meaning they peruse what others do,
suggesting that this is a level where interactivity starts to increase. 40%
of Hispanics, compared to 12% of non-Hispanics, were characterized as
creators, meaning they actively pursued social networks by blogging,
uploading photos and videos and creating personal web pages.
Additionally, research shows that out of 4 million US births, 25% of
those were Hispanic. BabySpot Latino provides a cultural outlet for these
families in order to add to the quality of their lives.
About BabySpotLatino.com
Founded in 2008 by James Rivera and Zameer Upadhya, BabySpotLatino.com
is a new social networking site for Latino parents and their families which
provides a free, safe and secure environment to connect and interact
virtually to share baby's precious moments as they grow. BabySpot Latino
focuses on providing a culturally relevant networking environment. With a
safe and secure platform, parents can comfortably, and easily, share their
profiles privately or publicly, upload pictures and videos, blog and chat
live. While experiencing the joy of forming lasting connections and
creating new memories, parents and their loved ones are exposed to rich
educational content, various nonprofit organizations, fun contests and
social and financial opportunities. For more information, visit
http://www.babyspotlatino.com or http://www.babyspot.com .
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