BOSTON, Sept. 30 /PRNewswire/ -- Nokia today announced a new offering
that lets advertisers target their mobile campaigns to consumers in 10
major metro areas of the United States on the Nokia Media Network. The
Nokia Media Network is a premium mobile advertising network comprised of
top-tier publishers such as Hearst and TV Guide, operator partners such as
Sprint, and Nokia services such as Nokia.mobi.
"The ability to target mobile ads to specific metro areas makes local
advertising a reality on the mobile device," said Tom Henriksson, head of
Nokia Interactive Advertising. "This is particularly compelling for
advertisers that want to leverage mobile for local promotions and regional
advertisers that want to reach their core customer base. And, in an
election year, when other forms of local media are saturated with political
advertising, mobile is now a viable, uncluttered medium for reaching key
segments in specific geographies."
The Nokia Media Network's Metro Targeting maximizes the return on
advertising investment for national and large regional advertisers by
serving ads to mobile users in specific geographical areas. Metro Targeting
makes local advertising easy by enabling brands to tailor mobile ads to
their desired audiences in key metro areas, corresponding to the same
Designated Marketing Areas (DMAs) used in traditional media planning,
including:
-- Atlanta, GA
-- Boston, MA
-- Chicago, IL
-- Dallas-Ft. Worth, TX
-- Los Angeles, CA
-- Minneapolis-St. Paul, MN
-- New York, NY
-- San Francisco-Oakland-San Jose, CA
-- Seattle-Tacoma, WA
-- Washington, DC
Nokia Interactive Advertising helps brands reach the potential global
audience of 3.3 billion consumers with mobile devices. Through the Nokia
Media Network and Nokia Interactive Solutions, Nokia Interactive
Advertising provides brands with all they need to connect with and engage
consumers with mobile advertising.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people
to experience music, navigation, video, television, imaging, games,
business mobility and more. Developing and growing our offering of consumer
Internet services, as well as our enterprise solutions and software, is a
key area of focus. We also provide equipment, solutions and services for
communications networks through Nokia Siemens Networks.
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