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  Samsung Unveils Music-Centric Phone with Compact Flip Design

 Samsung Beat(TM) rocks with easy-to-use music features including external
                      controls and high quality sound

    DALLAS, Oct. 1 /PRNewswire/ -- Samsung Telecommunications America
(Samsung) announced today the availability of the Samsung Beat(TM)
(SGH-t539). The Beat, a slick black flip phone, features a host of the most
wanted, user-friendly mobile music features and provides a robust out of
the box music experience.
    Available exclusively from T-Mobile USA, Inc. (T-Mobile), the Beat's
enhanced music capabilities include dedicated external music controls,
stereo speaker, stereo Bluetooth(R) technology, an included wired stereo
headset and an included USB cable for side-loading music. In addition, the
external memory slot supports up to 2GB of removable memory and the
included 1GB memory card comes pre-loaded with two songs.
    With eye-catching lime accents, the Beat hosts a variety of additional
features, including a 1.3 megapixel camera and multimedia messaging
capabilities. Customers also can stay connected while traveling worldwide
with the Beat's quad-band technology.*
    "The Samsung Beat is ideal for consumers who want advanced music
features and mobile capabilities along with functionality and
affordability," said Pete Skaryznski, senior vice president, Samsung.
"Samsung prides itself on developing innovative, unique handsets for
T-Mobile and the music-focused Samsung Beat represents a device that meets
the needs of the on-the-go consumer."
    Key features of the Samsung Beat include:

    -- MP3 player supports MP3, WMA, AAC and AAC+
    -- 1 GB microSD card included; support for up to 2 GB of expandable memory
    -- Stereo Bluetooth(R)
    -- 1.3 megapixel camera with 4X zoom
    -- Video capture/recorder
    -- Multiple messaging options (SMS, EMS, MMS)
    -- AOL(R), ICQ, Yahoo!(R), Windows Live Messaging
    -- Speaker independent voice recognition
    -- Compatible with T-Mobile myFaves(SM)**
    -- Compatible with T-Mobile Address Book
    -- GSM/GPRS/EDGE
    -- Quad-Band: 850, 900, 1800, 1900 MHz
    -- Dimensions: 3.54" X 1.8" X.7", 2.7 ounces
    The Samsung Beat is available exclusively at select T-Mobile retail
stores and online at http://www.t-mobile.com. For more information, visit
http://www.t-mobile.com or http://www.samsungwireless.com.
    *  International usage may incur separate, additional charges.  Service
       may not be available everywhere; all features may not work in all
       locations.
    ** Use of certain features of a myFaves-enabled device may require
       purchase of a T-Mobile myFaves rate plan.
    About Samsung Telecommunications America
    Samsung Telecommunications America, LLC, a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For more
information, please visit http://www.samsungwireless.com.
    About Samsung
    Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2006 parent company sales of US$63.4 billion and net income of US$8.5
billion. Employing approximately 138,000 people in 124 offices in 56
countries, the company consists of five main business units: Digital Media
Business, LCD Business, Semiconductor Business, Telecommunication Network
Business and Digital Appliance Business. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information, please
visit http://www.samsung.com.


  SOURCE Samsung Telecommunications America, LLC




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Related links:
  • http://www.t-mobile.com
  • http://www.samsung.com
    CONTACT:
    Tracy Calabrese of MWW Group,
    +1-972-301-5406, tcalabrese@mww.com, for Samsung
    Telecommunications America, LLC

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