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  NEWSWEEK POLL: First Presidential Debate

  Sixty-One Percent of Viewers Say Kerry Won Debate; Kerry/Edwards Now Leads
                 Bush/Cheney 49-46 Percent in Two-Way Matchup

        Majorities Say Kerry Seemed More Confident, Had Better Command
                        of Issues, Bush Too Repetitive

        Sixty Percent Say They Know 'A Lot' About What Bush Stands for
                         Versus 38 Percent for Kerry

    NEW YORK, Oct. 2 /PRNewswire/ -- Sixty-one percent of Americans who
watched the first presidential debate on September 30 say Sen. John Kerry won;
19 percent say President George W. Bush won and 16 percent say they tied,
according to the latest Newsweek Poll which was conducted after the debate
ended. Fifty-six percent say Kerry did better than they expected; 11 percent
say so for Bush. Thirty-eight percent say Bush did worse than expected;  3
percent say so for Kerry, the poll shows.
    The debate erased the lead the Bush/Cheney ticket has held over
Kerry/Edwards in the Newsweek Poll since the Republican convention. In a
three-way trial heat including Ralph Nader/Peter Camejo, among registered
voters Kerry/Edwards leads Bush/Cheney 47 percent v. 45 percent with 2 percent
for Nader/Camejo. In a two-way heat, Kerry/Edwards leads 49 percent v. 46
percent for Bush/Cheney, the poll shows.
    A 62-percent majority of viewers says Kerry seemed more confident and
self-assured (26% say so for Bush) and 51 percent say Kerry had better command
of issues and facts (37% for Bush). Forty-seven percent say Kerry seemed more
personally likeable (41 % for Bush) and 49 percent say Kerry came closer to
reflecting their own views on most foreign policy issues (43% for Bush). The
two were nearly even on several other points, including who came across as a
strong leader (47% Kerry, 44% Bush) and who had a better plan for dealing with
the situation in Iraq (45% for both). Forty percent of viewers thought Kerry
was too wordy and 57 percent thought Bush was too repetitive.
    Fifty-seven percent of all poll respondents say they are dissatisfied with
the way things are going in the United States at this time. Bush's job
approval rating dropped two points from the Sept. 9-10 Newsweek Poll to 46
percent-a 6-point drop since the poll taken during and after the Republican
convention. Forty-eight percent of registered voters polled say they would not
like to see Bush re-elected but almost as many (46%) say they would.
    Among registered voters, 60 percent say they know "a lot" about what Bush
stands for, compared to 38 percent who say so about Kerry, the poll shows.
    During the debate, President Bush said the military would remain "an all-
volunteer army," but if Bush is re-elected, 38 percent of registered voters
say the draft is likely to be reinstated; 51 percent say it's not, according
to the poll.  If Kerry is elected president, 18 percent say the draft is
likely to be reinstated; 67 percent say it is not. And 62 percent of
registered voters say reinstating the draft should not be considered at this
time; 28 percent say it should be considered.
    A 60-percent majority of registered voters say Bush administration
policies and diplomatic efforts have led to more anti-Americanism around the
world and 51 percent say the administration has not done enough to involve
major allies and international organizations in trying to achieve its foreign
policy goals, the poll shows.
    As for who will handle issues better overall, among registered voters Bush
leads Kerry 52 to 40 percent on terrorism and homeland security; the situation
in Iraq (49% vs. 44%); the situation involving Israel and the Palestinians
(46% vs. 39%) and controlling the spread of nuclear weapons (47% v. 43%).
Kerry scores better on the economy (52% vs. 39%);  health care, including
Medicare (56% to 34%) and American jobs and foreign competition (54% vs. 36%),
the poll shows.
    Overall, 62 percent say Bush has strong leadership qualities (compared to
56% who say so for Kerry).  Sixty-six percent say Bush says what he believes,
not just what people want to hear, compared to 48 percent for Kerry. Sixty-
five percent say Bush is personally likeable (63% say so for Kerry). But more
registered voters (57%) say Kerry is honest and ethical (vs. 55% for Bush);
the same amount (51%) says they would trust Kerry to make the right decisions
during an international crisis as would trust Bush (51%); and more (57%) say
Kerry cares about people like them (vs. 49% for Bush). And 80 percent of
registered voters say Kerry is intelligent and well informed, compared to 59
percent for Bush.
    On Iraq, 50 percent of registered voters polled say the war in Iraq was
not necessary; 46 percent say it was. And 55 percent of registered voters say
going to war in Iraq has not made Americans safer from terrorism; 41 percent
say it has. Fifty-one percent of registered voters say the Bush administration
misinterpreted or misanalyzed the intelligence reports it said indicated Iraq
had banned weapons; 41 percent say it didn't. And 45 percent say the
administration purposely misled the public about evidence that Iraq had banned
weapons in order to build support for the war; 50 percent say it did not.
    During is 19-year career in the U.S. Senate, Kerry has changed his
position on a number of issues. From what they know about Kerry, 47 percent of
registered voters say this is because Kerry is thoughtful and changes position
as circumstances change or he learns more about an issue; the same number
(47%) say it's because Kerry is politically-motivated and changes his position
when he thinks it will improve his image or help him win an election.

    For this Newsweek Poll, Princeton Survey Research Associates International
interviewed 1,013 registered voters on Sept. 30-Oct. 2, 2004. The margin of
error is plus or minus 4 percentage points, with different margins of error
for subgroups.  This poll is part of the October 11 issue of Newsweek (on
newsstands Monday, October 4).

    (Poll attached. Read Newsweek's news releases at http://www.Newsweek.com.
Click "Pressroom" at bottom of page)


                                Newsweek Poll
                          First Presidential Debate
              Princeton Survey Research Associates International

                            Final Topline Results
                                  (10/2/04)

    N = 1,013 Registered Voters
    Margin of error: plus or minus 4
    Interviewing dates: September 30-October 2, 2004  (interviewing on 9/30
    limited to the Pacific and Mountain time zones after the presidential
    debate concluded)

    SAMPLE SIZE/MARGIN OF ERROR FOR TOTAL ADULTS:
    1,144  Total adults (plus or minus 3)

    SAMPLE SIZE/MARGIN OF ERROR FOR REGISTERED VOTERS SUBGROUPS:
    1,013  Total Registered voters (plus or minus 4)

    481 Men (plus or minus 5)
    532 Women (plus or minus 5)

    345 Republicans (plus or minus 6)
    364 Democrats (plus or minus 6)
    278 Independents (plus or minus 7)

    SAMPLE SIZE/MARGIN OF ERROR FOR DEBATE VIEWERS SUBGROUPS:
    770 Debate viewers (those who say they watched at least some of the
    debate) (plus or minus 4.1)

    369 Men (plus or minus 6)
    401 Women (plus or minus 6)

    265 Republicans (plus or minus 7)
    274 Democrats (plus or minus 7)
    215 Independents (plus or minus 8)

    NOTE: Data ares weighted so that sample demographics match Census Current
Population Survey parameters for gender, age, education, race and region.
Ssample sizes listed above are unweighted and should NOT be used to compute
percentages.

    NOTE: An asterisk (*) indicates a value less than 1%.


    **REGIONAL DEFINITIONS
    Republican states: AL, AK, CO, GA, ID, IN, KS, KY, LA, MS, MT, NE, NC, ND,
OK, SC, SD, TX, UT, VA, WY
    Swing states:  AZ, AR, FL, IA, ME, MI, MN, MO, NV, NH, NM, OH, OR, PA, TN,
WA, WV, WI
    Democratic states: CA, CT, DE, DC, HI, IL, MD, MA, NJ, NY, RI, VT

    Results for questions 1a/b and 2a/b include leaners.
    1a/b. Suppose the election were being held TODAY and you had the following
          three choices for president and vice president... (INSERT CHOICES
          AND ROTATE) George W. Bush and Dick Cheney, the Republicans; John
          Kerry and John Edwards, the Democrats; and Ralph Nader and Peter
          Camejo, the Independent or third party candidates. Who would you
          vote for? [IF DO NOT SUPPORT BUSH/CHENEY, KERRY/EDWARDS, OR
          NADER/CAMEJO RESPONDENTS WERE ASKED] As of TODAY, do you LEAN more
          toward...Bush and Cheney, the Republicans; Kerry and Edwards, the
          Democrats; or Nader and Camejo?

    BASED ON REGISTERED VOTERS

    Three-Way Trial Heat
                        Total         Total          Total    Undec./Other
                     Bush/Cheney  Kerry/Edwards  Nader/Camejo
    Current Total         45             47             2            6    =100

    Men                   45             47             2            6    =100
    Women                 44             48             1            7    =100

    Republicans           89              6             2            3    =100
    Democrats             12             86             0            2    =100
    Independents          37             42             4           17    =100

    Trends
    (9/9-10/04)           49             43             2            6    =100
    (9/2-3/04)            52             41             3            4    =100
    (8/5-10/04)           45             47             2            6    =100
    (7/29-30/04)          42             49             3            6    =100
    (7/8-9/04)            44             47             3            6    =100
    (5/13-14/04)          42             43             5           10    =100
    (4/8-9/04)            42             46             4            8    =100
    (3/25-26/04)          45             43             5            7    =100
    (3/18-19/04)          45             43             5            7    =100

    Note: 8/5-10/04 trend from Pew Research Center.  Trends before 7/8-9/04
based on slightly different question wording that did not include vice
presidential candidates' names.

    1c. Do you support (INSERT Q.1a CHOICE: Bush and Cheney/Kerry and
        Edwards/Nader and Camejo) STRONGLY or only moderately?

    BASED ON REGISTERED VOTERS

    Candidate Preference/Strength of Support
     Total                9/9-10/04  9/2-3/04  8/5-10/04  7/29-30/04  7/8-9/04

           Bush/Cheney Voters
        32 Strong              35        39       32        30        31
        13 Not Strong          14        13       13        12        13

           Kerry/Edwards
           Voters
        31 Strong              26        25       28        31        25
        16 Not Strong          17        16       19        18        22

           Nader/Camejo
           Voters
         1 Strong               1         1        1         *         1
         1 Not Strong           1         2        1         3         2

         6 Undecided/Other      6         4        6         6         6
       100                    100       100      100       100       100

    Note: 8/5-10/04 trend from Pew Research Center.


    Strength of Support by Candidate Preference
                             Bush/Cheney Supporters   Kerry/Edwards Supporters
    Strength of Support
    Strong                              72                         65
    Not Strong                          28                         35
                                       100                        100
    Number of Interviews              (462)                      (478)

    2a/b. Suppose Ralph Nader is not listed on the ballot in your state.  If
          the election were held TODAY, would you vote for... (INSERT CHOICES
          AND ROTATE) Bush and Cheney, the Republicans, or Kerry and Edwards,
          the Democrats.  [IF DO NOT SUPPORT BUSH, KERRY, OR NADER,
          RESPONDENTS WERE ASKED] As of TODAY, do you LEAN more toward...Bush
          and Cheney, the Republicans or Kerry and Edwards, the Democrats?

    BASED ON REGISTERED VOTERS

                            Total            Total        Undecided/Other
                         Bush/Cheney     Kerry/Edwards
    Current Total              46               49                  5     =100

    Trends
    (9/9-10/04)                50               45                  5     =100
    (9/2-3/04)                 54               43                  3     =100
    (7/29-30/04)               44               52                  4     =100
    (7/8-9/04)                 45               51                  4     =100
    (5/13-14/04)               45               46                  9     =100
    (4/8-9/04)                 43               50                  7     =100
    (3/25-26/04)               47               48                  5     =100
    (3/18-19/04)               48               48                  4     =100
    (2/19-20/04)               45               48                  7     =100
    (2/5-6/04)                 45               50                  5     =100
    (1/29-30/04)               46               48                  6     =100
    (1/22-23/04)               46               49                  5     =100
    (1/8-9/04)                 52               41                  7     =100
    (12/11-12/03)              51               41                  8     =100
    (11/6-7/03)                49               45                  6     =100
    (10/23-24/03)              50               42                  8     =100
    (10/9-10/03)               48               42                 10     =100
    (9/25-26/03)               50               42                  8     =100
    (9/18-19/03)               48               43                  9     =100
    (7/10-11/03)               50               42                  8     =100

    Note: Question wording slightly modified.   Question wording for trends
prior to 7/8-9/04 did not include vice presidential candidates' names. July
2003 to February 2004 trend results are based on a slightly different question
that was not preceded by the three way trial heat including Nader.  Earlier
trial heats were preceded by questions about the Democratic presidential race.


    3. Next, please tell me if you have a favorable or unfavorable opinion of
       the following people in politics.  If I mention someone you had never
       heard of before this interview, just tell me.  (First,) what about...
       (INSERT READ AND ROTATE ITEMS A & B FIRST; THEN READ AND ROTATE ITEMS C
       & D) (Do you have a favorable or unfavorable opinion of him?)

    BASED ON REGISTERED VOTERS

                           Favorable  Unfavorable  Never heard of   DK

    a.    George W. Bush
    Current RVs                   49           46       0           5   =100
    Trends  - RVs
    (9/9-10/04)                   52           44       *           4   =100
    (9/2-3/04)                    55           40       *           5   =100
    (7/29-30/04)                  48           48       0           4   =100
    (7/8-9/04)                    51           45       *           4   =100
    (5/13-14/04)                  46           46       0           8   =100
    (4/8-9/04)                    48           46       *           6   =100
    (3/25-26/04)                  51           44       0           5   =100
    (3/18-19/04)                  52           42       *           6   =100
    (2/19-20/04)                  49           47       *           4   =100
    (2/24-25/00)                  55           36       *           9   =100
    (1/17-19/00)                  66           26       *           8   =100
    (10/21-24/99)                 71           21       1           7   =100

    b.    John Kerry
    Current RVs                   52           40       *           8   =100
    Trends - RVs
    (9/9-10/04)                   48           44       1           7   =100
    (9/2-3/04)                    45           46       *           9   =100
    (7/29-30/04)                  53           37       2           8   =100
    (7/8-9/04)                    52           36       3           9   =100
    (5/13-14/04)                  47           36       3          14   =100
    (4/8-9/04)                    51           34       3          12   =100
    (3/25-26/04)                  51           35       2          12   =100
    (3/18-19/04)                  51           36       3          10   =100
    (2/19-20/04)                  56           27       5          12   =100
    (1/29-30/04)                  57           24       5          14   =100
    (1/22-23/04)                  54           25       8          13   =100
    (12/11-12/03)                 33           34      16          17   =100

    c.    Dick Cheney
    Current RVs                   44           47       1           8   =100
    Trend - RVs
    (9/9-10/04)                   47           42       1          10   =100
    (9/2-3/04)                    50           40       1           9   =100
    (7/29-30/04)                  43           46       2           9   =100
    (7/8-9/04)                    46           43       2           9   =100
    (2/19-20/04)                  44           44       3           9   =100

    d.    John Edwards
    Current RVs                   50           31       3          16   =100
    Trends - RVs
    (9/9-10/04)                   45           37       3          15   =100
    (9/2-3/04)                    46           33       5          16   =100
    (7/29-30/04)                  52           28       6          14   =100
    (7/8-9/04)                    52           25       8          15   =100
    (2/19-20/04)                  52           19      11          18   =100
    (1/29-30/04)                  42           27      12          19   =100
    (1/22-23/04)                  46           23      14          17   =100
    (12/11-12/03)                 27           25      23          25   =100

    4. Are you satisfied or dissatisfied with the way things are going in the
       United States at this time?

    BASED ON TOTAL ADULTS

                               Satisfied     Dissatisfied       DK
    Current Total                     38              57         5      =100

    Trends
    (9/9-10/04)                       39              53         8      =100
    (9/2-3/04)                        43              49         8      =100
    (7/29-30/04)                      36              58         6      =100
    (7/8-9/04)                        40              54         6      =100
    (5/13-14/04) Prisoner
     abuse scandal                    30              62         8      =100
    (4/8-9/04)                        36              59         5      =100
    (1/22-23/04)                      43              52         5      =100
    (1/8-9/04)                        46              47         7      =100
    (12/18-19/03) Saddam's
     capture                          46              47         7      =100
    (10/9-10/03)                      40              54         6      =100
    (4/03) Iraq War                   50              41         9      =100
    (9/02)                            41              55         4      =100
    (7/02)                            46              46         8      =100
    (9/01) Terrorist attacks          57              34         9      =100
    (6/01)                            43              52         5      =100
    (3/01)                            47              45         8      =100
    (1/01)                            55              41         4      =100
    (6/00)                            47              45         8      =100
    (3/00)                            56              36         8      =100
    (8/99)                            56              39         5      =100
    (9/98)                            54              42         4      =100
    (1/97)                            38              58         4      =100
    (3/96)                            28              70         2      =100
    (6/95)                            25              73         2      =100
    (8/94)                            24              71         5      =100
    (6/92) Recession                  14              84         2      =100
    (3/91) Gulf War Victory           66              31         3      =100
    (9/90)                            37              58         5      =100
    (9/88)                            56              40         4      =100
    (11/85)                           51              46         3      =100
    (12/81) Recession                 27              67         6      =100
    (7/79) Energy/Economic
     Crisis                           12              84         4      =100

    Note:  Trends - 4/03, 9/02, 6/00-6/01 and 6/95-8/99 Pew Research Center;
7/79-6/92 Gallup.

    5. Do you approve or disapprove of the way George W. Bush is handling his
       job as president?

    BASED ON TOTAL ADULTS

                                    Approve    Disapprove        DK
    Current Total                       46            48          6     =100
    Trends
    (9/9-10/04)                         48            44          8     =100
    (9/2-3/04)                          52            41          7     =100
    (7/29-30/04)                        45            49          6     =100
    (7/8-9/04)                          48            46          6     =100
    (5/13-14/04)                        42            52          6     =100
    (4/8-9/04)                          49            45          6     =100
    (3/25-26/04)                        49            45          6     =100
    (3/18-19/04)                        48            44          8     =100
    (2/19-20/04)                        48            44          8     =100
    (2/5-6/04)                          48            45          7     =100
    (1/29-30/04)                        49            44          7     =100
    (1/22-23/04)                        50            44          6     =100
    (1/8-9/04)                          54            41          5     =100
    (12/18-19/03)                       54            38          8     =100
    (12/11-12/03)                       51            42          7     =100
    (11/6-7/03)                         52            40          8     =100
    (10/30-31/03)                       51            39         10     =100
    (10/23-24/03)                       51            40          9     =100
    (10/9-10/03)                        51            42          7     =100
    (9/25-26/03)                        52            40          8     =100
    (9/18-19/03)                        51            42          7     =100
    (9/11-12/03)                        52            39          9     =100
    (8/21-22/03)                        53            36         11     =100
    (7/24-25/03)                        57            34          9     =100
    (7/10-11/03)                        55            37          8     =100
    (5/29-30/03)                        61            28         11     =100
    (5/1-2/03)                          65            26          9     =100
    (4/10-11/03)                        71            23          6     =100
    (3/27-28/03)                        68            26          6     =100
    (3/13-14/03)                        53            37         10     =100
    (2/6-7/03)                          61            31          8     =100
    (1/23-24/03)                        55            38          7     =100
    (1/16-17/03)                        56            33         11     =100
    (11/7-8/02)                         60            30         10     =100
    (10/24-25/02)                       61            29         10     =100
    (10/11-12/02)                       61            29         10     =100
    (9/26-27/02)                        65            27          8     =100
    (9/12-13/02)                        70            23          7     =100
    (8/28-29/02)                        61            30          9     =100
    (6/27-28/02)                        70            19         11     =100
    (3/21-22/02)                        74            16         10     =100
    (1/31-2/1/02)                       83            12          5     =100
    (12/13-14/01)                       81            11          8     =100
    (10/25-26/01)                       85            10          5     =100
    (10/11-12/01)                       88             8          4     =100
    (9/20-21/01)                        86            10          4     =100
    (9/13-14/01)                        82            11          7     =100
    (8/25-9/5/01)                       51            34         15     =100
    (5/10-11/01)                        50            31         19     =100
    (2/15-16/01)                        56            21         23     =100

    Note: Full trendline from August 2002 to present; earlier trends selected.
Bush approval figures for 8/25-9/5/01 from Pew Research Center.

    6. In general, would you like to see George W. Bush re-elected to another
       term as president, or not?

    BASED ON REGISTERED VOTERS


                                      Yes          No          DK
    Current Total                      46          48           6       =100

    Trends
    (9/9-10/04)                        50          46           4       =100
    (9/2-3/04)                         53          43           4       =100
    (7/29-30/04)                       43          53           4       =100
    (7/8-9/04)                         43          52           5       =100
    (5/13-14/04)                       41          51           8       =100
    (3/18-19/04)                       46          50           4       =100
    (2/19-20/04)                       43          52           5       =100
    (2/5-6/04)                         45          50           5       =100
    (1/29-30/04)                       45          49           6       =100
    (1/22-23/04)                       44          52           4       =100
    (1/8-9/04)                         48          46           6       =100
    (12/18-19/03)                      46          46           8       =100
    (12/11-12/03)                      45          50           5       =100
    (11/6-7/03)                        44          50           6       =100
    (10/30-31/03)                      45          46           9       =100
    (10/23-24/03)                      46          47           7       =100
    (10/9-10/03)                       44          50           6       =100
    (9/25-26/03)                       46          47           7       =100
    (9/18-19/03)                       44          50           6       =100
    (8/21-22/03)                       44          49           7       =100
    (7/24-25/03)                       49          43           8       =100
    (7/10-11/03)                       47          46           7       =100
    (5/1-2/03)                         51          38          11       =100
    (4/10-11/03)                       52          38          10       =100
    (11/7-8/02)                        49          42           9       =100


    7. Regardless of which presidential candidate you personally support, who
       do you think is more likely to win in November ...  George W. Bush (or)
       John Kerry?

    BASED ON REGISTERED VOTERS

                                    Bush         Kerry        DK
    Current Total                     55            29        16        =100

    Trends
    (9/9-10/04)                       60            27        13        =100
    (7/29-30/04)                      43            44        13        =100
    (7/8-9/04)                        47            38        15        =100

    Questions 8 and 9 were asked in random order; in each question series, the
order in which the items were read was rotated with item i always asked last.

    8. Please tell me whether or not you think each of the following phrases
       describes GEORGE W. BUSH.  (First,) what about... (Does this describe
       Bush or not?)

    BASED ON REGISTERED VOTERS

                                   Yes, describes    No, does not  DK
    a. Has strong leadership
        qualities
    Current Total                           62           35        3    =100
    Trends
    (9/9-10/04)                             62           35        3    =100
    (9/2-3/04)                              65           33        2    =100
    (7/29-30/04)                            60           38        2    =100
    (7/8-9/04)                              67           31        2    =100
    (1/22-23/04)                            65           33        2    =100
    (10/31-11/2/00)                         59           33        8    =100

    b. Is honest and ethical
    Current Total                           55           39        6    =100
    Trends
    (9/9-10/04)                             55           40        5    =100
    (9/2-3/04)                              62           33        5    =100
    (7/29-30/04)                            54           40        6    =100
    (7/8-9/04)                              54           40        6    =100
    (1/22-23/04)                            57           38        5    =100
    (10/31-11/2/00)                         58           31       11    =100

    c. Cares about people like you
    Current Total                           49           47        4    =100
    Trends
    (9/9-10/04)                             51           45        4    =100
    (9/2-3/04)                              53           43        4    =100
    (7/29-30/04)                            44           51        5    =100
    (7/8-9/04)                              49           46        5    =100
    (1/22-23/04)                            48           48        4    =100
    (10/31-11/2/00)                         51           41        8    =100

    d.    Is personally likeable
    Current Total                           65           31        4    =100
    Trends
    (9/9-10/04)                             67           29        4    =100
    (9/2-3/04)                              67           29        4    =100
    (7/29-30/04)                            62           34        4    =100
    (7/8-9/04)                              69           29        4    =100
    (1/22-23/04)                            67           28        5    =100
    (10/31-11/2/00)                         70           23        7    =100

    e. Says what he believes,
        not just what people want to hear
    Current Total                           66           30        4    =100
    Trends
    (9/9-10/04)                             66           30        4    =100
    (9/2-3/04)                              66           29        5    =100
    (7/29-30/04)                            58           35        7    =100
    (7/8-9/04)                              62           32        6    =100
    (1/22-23/04)                            63           32        5    =100
    (10/31-11/2/00)                         52           37       11    =100

    f. Would trust him to make
        the right decisions during an
        international crisis
    Current Total                           51           45        4    =100
    Trends
    (9/9-10/04)                             54           42        4    =100
    (9/2-3/04)                              57           40        3    =100
    (7/29-30/04)                            48           49        3    =100
    (7/8-9/04)                              56           40        4    =100
    (1/22-23/04)                            56           41        3    =100

    g. Shares your values
    Current Total                           52           45        3    =100
    Trends
    (9/9-10/04)                             52           44        4    =100
    (9/2-3/04)                              54           41        5    =100
    (7/29-30/04)                            48           48        4    =100

    h. Is intelligent and well
        informed
    Current Total                           59           37        4    =100
    Trends
    (9/9-10/04)                             59           37        4    =100
    (1/22-23/04)                            59           36        5    =100
    (10/31-11/2/00)                         64           29        7    =100

    i. Is too conservative
    Current Total                           36           58        6    =100
    Trends
    (9/9-10/04)                             33           61        6    =100
    (9/2-3/04)                              32           61        7    =100
    (7/29-30/04)                            37           56        7    =100
    (7/8-9/04)                              34           60        6    =100

    9. Please tell me whether or not you think each of the following phrases
       describes JOHN KERRY.  (First,) what about... (Does this describe
       Kerry, or not?)

    BASED ON REGISTERED VOTERS

                                    Yes, describes   No, does not  DK
    a.    Has strong leadership
     qualities
    Current Total                           56           36        8    =100
    Trends
    (9/9-10/04)                             50           40       10    =100
    (9/2-3/04)                              47           41       12    =100
    (7/29-30/04)                            58           31       11    =100
    (7/8-9/04)                              55           27       18    =100
    (1/29-30/04)                            62           17       21    =100

    b.    Is honest and ethical
    Current Total                           57           33       10    =100
    Trends
    (9/9-10/04)                             54           35       11    =100
    (9/2-3/04)                              47           39       14    =100
    (7/29-30/04)                            58           28       14    =100
    (7/8-9/04)                              53           29       18    =100
    (1/29-30/04)                            58           14       28    =100

    c.    Cares about people like
     you
    Current Total                           57           34        9    =100
    Trends
    (9/9-10/04)                             55           36        9    =100
    (9/2-3/04)                              49           38       13    =100
    (7/29-30/04)                            57           33       10    =100
    (7/8-9/04)                              52           32       16    =100
    (1/29-30/04)                            52           26       22    =100

    d.    Is personally likeable
    Current Total                           63           31        6    =100
    Trends
    (9/9-10/04)                             59           32        9    =100
    (9/2-3/04)                              59           33        8    =100
    (7/29-30/04)                            67           25        8    =100
    (7/8-9/04)                              60           24       16    =100
    (1/29-30/04)                            67           13       20    =100

    e.    Says what he believes,
     not just
    what people want to hear
    Current Total                           48           44        8    =100
    Trends
    (9/9-10/04)                             45           45       10    =100
    (9/2-3/04)                              42           47       11    =100
    (7/29-30/04)                            49           39       12    =100
    (7/8-9/04)                              45           38       17    =100
    (1/29-30/04)                            48           27       25    =100

    f.    Would trust him to make
     the right decisions during an
    international crisis
    Current Total                           51           40        9    =100
    Trends
    (9/9-10/04)                             46           45        9    =100
    (9/2-3/04)                              44           48        8    =100
    (7/29-30/04)                            53           37       10    =100
    (7/8-9/04)                              46           36       18    =100
    (1/29-30/04)                            52           24       24    =100

    g.    Shares your values
    Current Total                           50           42        8    =100
    Trends
    (9/9-10/04)                             46           45        9    =100
    (9/2-3/04)                              42           48       10    =100
    (7/29-30/04)                            50           41        9    =100

    h.    Is intelligent and well
     informed
    Current Total                           80           15        5    =100
    Trend
    (9/9-10/04)                             74           18        8    =100

    i.    Is too liberal
    Current Total                           43           48        9    =100
    Trends
    (9/9-10/04)                             42           47       11    =100
    (9/2-3/04)                              45           43       12    =100
    (7/29-30/04)                            40           50       10    =100
    (7/8-9/04)                              38           46       16    =100
    (1/29-30/04)                            32           45       23    =100

    Questions 10 and 11 were asked in random order.

    10. How much would you say you know about what George W. Bush stands
        for... (READ)

    BASED ON REGISTERED VOTERS


                          A lot    Some      Only a    Nothing at  DK
                                             little       all
    Current Total           60      26          9           3      2    =100

    Trends
    (10/4-6/00)             42      34         16           5      3    =100
    (9/27-29/00)            40      36         16           6      2    =100
    (9/6-16/96 - Dole)      25      37         26          11      1    =100

    11.  How much would you say you know about what John Kerry stands for...
         (READ)

    BASED ON REGISTERED VOTERS


                          A lot    Some      Only a    Nothing at  DK
                                             little       all
    Current Total           38      38         17           4      3    =100

    Trends
    (10/4-6/00 - Gore)      48      33         12           4      3    =100
    (9/27-29/00 - Gore)     43      38         14           3      2    =100
    (9/6-16/96 -
     Clinton)               34      41         18           5      2    =100


    12. Which ONE of the following issues will be MOST important in
        determining your vote for president this year ...  (INSERT-READ AND
        ROTATE)

    BASED ON REGISTERED VOTERS


     Current                                  9/9-10/04  9/2-3/04  7/29-30/04
          26 Terrorism and homeland
             security                               25         28         21
          21 The economy                            21         21         19
          20 The situation in Iraq                  15         11         18
          11 Health care, including
             Medicare                               14         13         15
           8 American jobs and foreign
             competition                             9          9          9
           5 Education                               7          6          6
           1 Taxes                                   2          3          4
           3 Other (VOL.)                            3          3          4
           5 Don't know                              4          6          4
         100                                       100        100        100

    13. Regardless of which presidential candidate you support, please tell me
        if you trust... George W. Bush or John Kerry (ORDER ROTATED) to do a
        better job handling each of the following issues.  (First,) what
        about... (INSERT ITEM-READ AND RANDOMIZE)?  (Which do you trust do to
        a better job handling this issue ...  Bush or Kerry (ORDER ROTATED)?)

    BASED ON REGISTERED VOTERS

                                    Bush  Kerry      Equal   Neither  DK
                                                     (vol)    (vol)
    a.    The economy
    Current Total                     39     52         1        3    5   =100
    Trends
    (9/9-10/04)                       46     46         1        3    4   =100
    (9/2-3/04)                        49     43         1        2    5   =100
    (7/29-30/04)                      42     49         1        2    6   =100
    (3/18-19/04)                      43     47         2        2    6   =100

    b.    The situation in Iraq
    Current Total                     49     44         1        3    3   =100
    Trends
    (9/9-10/04)                       54     39         *        3    4   =100
    (9/2-3/04)                        55     37         1        2    5   =100
    (7/29-30/04)                      46     46         1        2    5   =100
    (3/18-19/04)                      53     38         2        2    5   =100

    c.    Terrorism and homeland
     security
    Current Total                     52     40         2        2    4   =100
    Trends
    (9/9-10/04)                       58     34         1        3    4   =100
    (9/2-3/04)                        60     32         2        2    4   =100
    (7/29-30/04)                      48     43         2        2    5   =100
    (3/18-19/04)                      56     35         2        1    6   =100

    d.    Health care, including
     Medicare
    Current Total                     34     56         1        4    5   =100
    Trends
    (9/9-10/04)                       40     50         1        3    6   =100
    (9/2-3/04)                        43     45         2        2    8   =100
    (7/29-30/04)                      32     55         2        3    8   =100
    (3/18-19/04)                      37     53         1        2    7   =100

    e.    American jobs and foreign
     competition
    Current Total                     36     54         1        3    6   =100
    Trends
    (9/9-10/04)                       42     47         1        4    6   =100
    (9/2-3/04)                        45     44         1        3    7   =100
    (7/29-30/04)                      36     53         1        2    8   =100
    (3/18-19/04)                      39     50         1        3    7   =100

    f.    Foreign policy in general
    Current Total                     48     46         1        2    3   =100
    Trends
    (9/2-3/04)                        54     38         2        1    5   =100
    (7/29-30/04)                      44     49         1        2    4   =100

    g.    The situation involving
     Israel and the Palestinians
    Current Total                     46     39         2        6    7   =100

    h.    Controlling the spread of
     nuclear weapons
    Current Total                     47     43         2        3    5   =100

    Questions 14 and 15 were asked in random order.
    14. Has what you've seen or heard about George W. Bush's military service
        record in the National Guard at the time of the Vietnam War made you
        more likely or less likely to vote for him in November, or has it not
        had much effect either way?

    BASED ON REGISTERED VOTERS


                           More    Less     Not much    Not aware  DK
                                             effect
    Current Total            4      19          75            1    1    =100

    Trends
    (9/9-10/04)              5      18          73            2    2    =100
    (9/2-3/04)               5      17          75            1    2    =100
    (7/29-30/04)             5      22          70            2    1    =100

    Note: "Haven't heard about/Not aware of" is a volunteered response
category.

    15. Has what you've seen or heard about John Kerry's military service
        record in the Vietnam War made you more likely or less likely to vote
        for him in November, or has it not had much effect either way?

    BASED ON REGISTERED VOTERS


                           More    Less     Not much    Not aware  DK
                                             effect
    Current Total           18      17          63            1    1    =100

    Trends
    (9/9-10/04)             15      17          64            1    3    =100
    (9/2-3/04)              15      19          62            2    2    =100
    (7/29-30/04)            27      15          55            1    2    =100

    Note: "Haven't heard about/Not aware of" is a volunteered response
category.

    16. Now on the subject of Iraq ...  Do you think the Iraq war was
        necessary, or not?

    BASED ON REGISTERED VOTERS

        46 Yes
        50 No
         4 Don't know
       100

    17. In general, do you think going to war with Iraq has made Americans
        safer from terrorism, or not?

    BASED ON REGISTERED VOTERS


                                       Yes            No        DK
    Current Total                       41            55         4      =100

    Trends
    (9/2-3/04)                          45            50         5      =100
    (7/29-30/04)                        38            57         5      =100
    (1/22-23/04)                        44            53         3      =100

    18. Do you think Saddam Hussein's regime in Iraq was DIRECTLY involved in
        planning, financing, or carrying out the terrorist attacks of
        September 11th, 2001, or not?

    BASED ON REGISTERED VOTERS


                                       Yes            No        DK
    Current Total                       36            51        13      =100

    Trends
    (9/2-3/04)                          42            44        14      =100
    (1/29-30/04)                        49            39        12      =100
    (9/18-19/03)                        47            37        16      =100

    Note: Trends before 9/2-3/04  are based on Total Adults.

    19. Before the Iraq war, the Bush administration said it had intelligence
        reports indicating that Iraq was hiding banned chemical or biological
        weapons from UN weapons inspectors.  So far, however, no such banned
        weapons have been found in Iraq.  Do you think the Bush
        Administration...(INSERT-READ ITEMS IN ORDER)?

    BASED ON REGISTERED VOTERS


                                                Yes       No       DK
    a. Misinterpreted or misanalyzed the
       intelligence reports
       they said indicated Iraq had banned
       weapons
    Current Total                                51       41        8   =100
    Trends
    (7/29-30/04)                                 56       36        8   =100
    (3/18-19/04)                                 55       35       10   =100
    (1/29-30/04)                                 54       36       10   =100
    (10/23-24/03)                                50       39       11   =100
    (10/9-10/03)                                 49       39       12   =100
    (8/21-22/03)                                 44       47        9   =100
    (7/24-25/03)                                 41       49       10   =100
    (7/10-11/03)                                 45       41       14   =100
    (5/29-30/03)                                 36       54       10   =100

    b. Purposely misled the public about
       evidence that Iraq
       had banned weapons in order to build
       support for war
    Current Total                                45       50        5   =100
    Trends
    (7/29-30/04)                                 44       51        5   =100
    (3/18-19/04)                                 46       49        5   =100
    (1/29-30/04)                                 41       51        8   =100
    (10/23-24/03)                                42       49        9   =100
    (10/9-10/03)                                 45       45       10   =100
    (8/21-22/03)                                 43       51        6   =100
    (7/24-25/03)                                 39       56        5   =100
    (7/10-11/03)                                 38       53        9   =100
    (5/29-30/03)                                 36       57        7   =100

    Note: Trends before 7/29-30/04 are based on Total Adults.

    20. On another subject ...  There has not been a military draft in this
        country since the 1970s. How would you feel about reinstating the
        draft and requiring young men to serve in the military at this time?
        Do you favor reinstating the military draft, OR think it should be
        considered, OR think it should NOT be considered?

    BASED ON REGISTERED VOTERS


                           Favor       Be            Not be    DK
                                   considered      considered
    Current Total            7          28              62     3        =100

    Trends
    (1/23-24/03)            14          38              45     3        =100
    (1/16-17/03)            13          37              46     4        =100

    Note: Trends based on Total Adults.

    Questions 21a and 21b were asked in random order
    21a. Because of Iraq, do you think the military draft is likely to be
         reinstated if GEORGE W. BUSH is re-elected in November?

    BASED ON REGISTERED VOTERS


        38 Yes, likely to be reinstated
        51 No, not likely
        11 Don't know
       100

    21b. Because of Iraq, do you think the military draft is likely to be
         reinstated if JOHN KERRY is elected in November?

    BASED ON REGISTERED VOTERS



        18 Yes, likely to be reinstated
        67 No, not likely
        15 Don't know
       100

    21c. In trying to achieve its foreign policy goals, do you think the Bush
         administration has done too much to involve major allies and
         international organizations, not enough, or about the right amount?

    BASED ON REGISTERED VOTERS


                         Too much  Not enough  Right amount  DK
    Current Total             7          51           36     6          =100

    Trends                                                              =100
    (7/29-30/04)             11          43           38     8          =100
    (3/18-19/04)              4          36           42     8          =100
    (9/25-26/03)              8          41           44     7          =100
    (3/13-14/03)             17          29           49     5          =100

    Note: Trends before 7/29-30/04  based on Total Adults.

    22. All in all, how do you think Bush Administration policies and
        diplomatic efforts have affected the way people in other countries
        feel about the United States?  Do you think their policies and
        diplomatic efforts have... (READ)

    BASED ON REGISTERED VOTERS


      Current                                         7/29-30/04  3/13-14/03
           10 Improved America's image around the
              world                                            9          13
           60 Led to more anti-Americanism around
              the world                                       60          56
           24 Haven't had much effect either way              25          25
            6 Don't know                                       6           6
          100                                                100         100

    Note: 3/13-14/03 trend based on Total Adults.

    23. Please tell me how much you approve or disapprove of each of the
        following Bush administration policies and proposals.  (First,) what
        about... (INSERT-READ AND RANDOMIZE)  (Do you strongly approve,
        somewhat approve, somewhat DISapprove, or strongly disapprove of this
        Bush administration policy or proposal)?


    Strongly Approve     SA            Somewhat disapprove  SWD
    Somewhat Approve     SWA           Strongly disapprove  SD

    BASED ON REGISTERED VOTERS


                                         SA   SWA    SWD     SD    DK
    a.  The general policy that calls
        for pre-emptive military strikes
        against countries or groups
        that threaten the United States
        BEFORE there have been any actual
        attacks on Americans or U.S.
        interests
    Current Total                         26    24     19     23     8  =100
    Trend
    (1/22-23/04)                          22    28     20     25     5  =100

    b.  Renewing the Patriot Act that
        restricts Americans' civil
        liberties in an effort to curb
        terrorism
    Current Total                         24    26     15     25    10  =100
    Trend
    (1/22-23/04)                          24    33     14     20     9  =100

    c.  The awarding of contracts for
        rebuilding Iraq to Halliburton,
        the company where Vice President
        Cheney had served as chief
        executive
    Current Total                         10    20     18     43     9  =100
    Trend
    (1/22-23/04)                           8    24     19     39    10  =100

    d.  The proposal to build an
        anti-missile shield to protect
        the United States from a
        nuclear attack
    Current Total                         36    26     12     17     9  =100

    24. Over his 19-year career in the U.S. Senate, John Kerry has changed his
        position on a number of issues.  From what you know about Kerry, do
        you think this is MORE because ...  (ROTATE ANSWER CATEGORIES 1-2)

    BASED ON REGISTERED VOTERS


      Current                                                      3/18-19/04
           47 Kerry is thoughtful and changes his position as             38
              circumstances change
              or he learns more about an issue (or)
           47 Kerry is politically-motivated and changes his              48
              position when he thinks
              it will improve his image or help him win an
              election  (or)
            6 Don't know/Refused                                          14
          100                                                            100

    25. On another subject...How much, if any, of (tonight's/Thursday night's)
        presidential debate between Bush and Kerry did you happen to watch -
        all or most of it, about half of it, only some, OR hardly any or none
        of it?

    BASED ON REGISTERED VOTERS


         Current                                                    10/4-6/00
              53 All or most of the debate                                41
              10 About half                                               14
              11 Only some                                                14
              26 Hardly any or none                                       29
               * Don't know                                                2
             100                                                         100

    Note: Trend question was asked about first Bush-Gore debate on October 3,
2000.

    26. Regardless of which presidential candidate you now support, who do you
        think won the debate... George W. Bush (or) John Kerry?

    BASED ON DEBATE VIEWERS


                         Bush   Kerry      No winner/about even  DK
                                                (vol.)
    Current Total          19      61             16              4       =100

    Men                    19      63             15              3       =100
    Women                  19      58             18              5       =100

    Republicans            39      33             24              4       =100
    Democrats               4      85              7              4       =100
    Independents           14      62             20              4       =100

    Trend
    (10/4-6/00)
     Bush/Gore             25      37             29              9       =100

    Note: Debate viewers are voters who say they watched at least some of
Thursday night's debate.  Trend question was asked about first Bush-Gore
debate that took place on October 3, 2000.

    27. We'd like you to compare the two presidential candidates' performance
        in (tonight's/Thursday night's) debate with your expectations for them
        prior to the debate.  Did...(INSERT-READ AND ROTATE) do better or
        worse in the debate than you expected -- OR about the same?

    BASED ON DEBATE VIEWERS


                            Better     Worse       Same       DK
    a.    George W. Bush
    Current Total              11         38         49         2       =100

    Men                         9         38         50         3       =100
    Women                      13         39         47         1       =100

    Republicans                12         27         59         2       =100
    Democrats                   9         52         37         2       =100
    Independents               12         33         52         3       =100

    Trend
    (10/4-6/00)                40         16         41         3       =100

    b.    John Kerry
    Current Total              56          3         40         1       =100

    Men                        55          3         40         2       =100
    Women                      56          3         40         1       =100

    Republicans                39          3         56         2       =100
    Democrats                  69          2         28         1       =100
    Independents               57          4         37         2       =100

    Trend
    (10/4-6/00) Gore           27         18         50         5       =100

    Note: Debate viewers are voters who say they watched at least some of
Thursday night's debate.  Trend question was asked about first Bush-Gore
debate that took place on October 3, 2000.

    28. Now I'm going to read you a list of statements about
        (tonight's/Thursday night's) debate and ask whether you think each one
        better describes ...  (INSERT AND ROTATE) George W. Bush (or) John
        Kerry.  Does this statement better describe Bush or Kerry IN THE
        DEBATE?

    BASED ON DEBATE VIEWERS



                             Bush    Kerry     Same      Neither    DK
                                              (vol.)     (vol.)
    a.  Had a better
        command of issues
        and facts
    Current Total               37      51        6           2     4   =100

    b.  Was more truthful
        about his own
        proposals and his
        opponent's
    Current Total               43      45        7           1     4   =100

    c.  Was more negative
        or nasty in what
        he said about his
        opponent
    Current Total               37      36        7          15     5   =100

    d.  Seemed more
        confident and self
        assured
    Current Total               26      62        8           1     3   =100

    e.  Came across as a
        stronger leader
    Current Total               44      47        4           1     4   =100

    f.  Seemed more
        personally likeable
    Current Total               41      47        6           3     3   =100

    g.  Had a better plan
        for how to protect
        the country from
        future terrorist
        attacks
    Current Total               44      41        3           6     6   =100

    h.  Had a better plan
        for dealing with the
        situation in Iraq
    Current Total               45      45        2           4     4   =100

    i.  Came closer to
        reflecting your
        own views on most
        foreign policy
        issues
    Current Total               43      49        1           3     4   =100

    j.  Too wordy
    Current Total               25      40        8          22     5   =100

    k.  Too repetitive
    Current Total               57      22        8           8     5   =100

    Note: Debate viewers are voters who say they watched at least some of
Thursday night's debate.  Item e wording has been slightly modified.


    END OF INTERVIEW.  THANK RESPONDENT: That completes the interview. Thank
you very much for your cooperation.


  SOURCE Newsweek




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