BETHEL, Conn., Oct. 3 /PRNewswire/ -- Duracell today announced the
introduction of Mobile Charger, which offers gadget-loving consumers a more
convenient way to power personal devices anytime, anywhere.
The innovative Duracell Mobile Charger serves as a portable power hub,
delivering power to a variety of high-drain devices, ranging from digital
cameras and portable gaming systems to iPods, MP3 players and BlackBerrys,
through several methods. With more than $20 billion expected to be spent on
portable devices in 2007(1), new products such as the Duracell Mobile
Charger help answer consumer demand for power on-the-go.
The Duracell Mobile Charger offers strong power performance and
convenience in a compact, sleek design. Providing extreme convenience, the
Mobile Charger enables users to charge AA or AAA rechargeable Nickel Metal
Hydride (NiMH) batteries by plugging the unit directly into the wall or
into a car outlet. The Mobile Charger also features a USB port, which
allows users to charge a wide range of USB-enabled devices with built-in
rechargeable batteries such as iPods, MP3 players and BlackBerrys. For
ultimate flexibility, the Duracell Mobile Charger can provide power to USB
enabled devices in three ways - 1.) via Pre-Charged NiMH batteries, 2.) by
plugging the Mobile Charger into a wall outlet or 3.) by plugging the
Mobile Charger into a car adaptor. This unique tri-charging feature makes
powering a wider range of devices even easier, equipping consumers to
better manage the many portable devices in their lives(2).
For added convenience, the Mobile Charger is packaged with Duracell
Pre-Charged Rechargeable batteries which come charged and ready to use
straight out of the pack. Pre-Charged batteries can be recharged hundreds
of times, delivering hours of music and up to 5,000 digital photos over the
life of two batteries.
Duracell Pre-Charged Rechargeable batteries feature a new rechargeable
technology, eliminating the need to charge the batteries before using them
for the first time. These batteries also retain power for up to one year
while not in use, helping raise the bar on convenience and satisfaction as
more and more consumers look for advanced battery solutions for power
hungry devices. In addition, these new batteries stay charged longer and
have to be recharged less often, packing more power for consumers' favorite
gadgets.
"Today's on-the-go consumers are looking for new ways to power their
portable lifestyle," said Rachel Calomeni, brand manager, North America,
Duracell. "Our innovative and easy-to-use Mobile Charger is the ultimate
power pack, delivering extraordinary performance and giving users the
flexibility to power devices anytime, anywhere."
Available at mass, drug, grocery and specialty stores nationwide
beginning in Fall 2007, the Duracell Mobile Charger will have a suggested
retail price of $24.99.
The Mobile Charger joins Duracell's complete portfolio of rechargeable
power solutions, incorporating the latest features and functionality to
satisfy consumers' device needs. The Duracell Power Gauge Charger features
a LED indicator that displays the charge status for each battery, enabling
consumers to easily tell when each charge will be complete. The Duracell
Mini-Charger provides strong power performance in a compact design that
plugs directly into the wall. The Duracell 15-minute Charger provides
Duracell's fastest charge time for immediate power needs.
About Duracell
Part of the Procter & Gamble Company [NYSE: PG], Duracell is the
world's leading manufacturer of high-performance alkaline batteries.
Duracell also sells various other types of batteries including lithium and
zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH)
batteries and chargers. The company also markets general purpose
flashlights. Visit http://www.duracell.com for more information about Duracell
batteries.
About P&G [NYSE: PG]
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of 138,000 employees
working in over 80 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
1. Consumer Electronics Association, July 2007
2. Duracell recommends consumers check with the device manufacturer to
confirm compatibility.
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