Full-Service Solutions Provider Puts 85 Years of Recruitment Experience to
Work for Higher Education
NEW YORK, Oct. 4 /PRNewswire/ -- Bayard Advertising Agency, Inc. is
pleased to announce the launch of its Education Marketing Services Division
based in New York City. As one of the nation's leaders in recruitment brand
development and recruitment marketing and advertising, Bayard has helped
thousands of clients recruit and retain employees. Now the same creative
insights will be applied to institutions of higher learning to successfully
drive enrollment, as well as match the right student with the right school.
The new Division is led by Harold Levy, a 15-year veteran in the
recruitment industry. Mr. Levy held senior management roles at TMP
Worldwide, Monster Worldwide and most recently, he served as Sr. Vice
President at Bernard Hodes Group. "Bayard is bringing a totally integrated
approach to Enrollment Marketing," shared Levy. "For us, it's an
opportunity to dig deeper and really get to know our clients. Then create
recruitment strategies that bridge the gap between the client's real-world
experiences and brand expressions."
"We have hundreds of people in over 15 offices around the country
driving recruitment solutions for our clients," said Louis Naviasky,
Executive Vice President of Bayard Advertising Agency, Inc. "We take a
collaborative approach throughout the entire process; working with a single
purpose-from discovery to design to editorial -- to create a compelling
brand experience."
Matthew Gilbert, National Creative Director at Bayard is looking
forward to designing for such a unique audience, and their parents and
guidance counselors and then some. As well as for individuals who are
deciding to pursue advanced degrees before entering, or re-entering the
workforce. "How do you share a life-changing experience on a screen, or
articulate that in a view book so that potential students can get real
insights into the type of experience they might have?" posed Mr. Gilbert.
"The website we designed for Gatton School of Business at the University of
Kentucky is a great example of the kind of creative thinking Bayard can
bring to schools and institutions with that eye-on-brand-experience
approach," he said.
"The internet is obviously the place to be for connecting students to
higher education opportunities," adds Mr. Naviasky. "Our unique approach to
Search Engine Marketing, lead generation, and relationship marketing lends
itself well to the needs of traditional schools as well as the proprietary
and training schools."
For more information about Bayard Advertising, please contact:
Louis Naviasky, Executive Vice President
(212)228-9400
louis_n@bayardad.com
Harold Levy, Senior Vice President, Educational Marketing Group
(212)228-9400
harold_l@bayardad.com
Bayard Advertising is a full service agency that specializes in
recruitment communications for clients over a broad spectrum of industries
and practice areas.
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SOURCE Bayard Advertising Agency, Inc.
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Related links:
http://www.bayardad.com
CONTACT:
Louis Naviasky, Executive Vice President,
+1-212-228-9400, louis_n@bayardad.com; or Harold Levy, Senior
Vice President, Educational Marketing Group, +1-212-228-9400,
harold_l@bayardad.com, both of Bayard Advertising Agency, Inc.
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