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  Large U.S. Home Improvement Retailer Expands Its Offering of Ironclad Gloves

   Ironclad logo. (PRNewsFoto/Ironclad Performance Wear Corporation)

EL SEGUNDO, CA UNITED STATES
    LOS ANGELES, Oct. 5 /PRNewswire-FirstCall/-- Ironclad Performance Wear
Corporation (OTC Bulletin Board: ICPW), a leader in high-performance gloves
and apparel, today announced that one of the largest home improvement
retailers in the United States is expanding its offering of Ironclad
task-specific gloves.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060511/LATH052LOGO)
    After a successful in-store test of Ironclad's General Utility(TM)
glove in its lawn and garden section, the retailer has chosen two of
Ironclad's cold weather glove styles, the Cold Condition(R) and the
Summit(TM), for a seasonal promotion. The retailer operates over 1,000
stores in 49 states, and these Ironclad glove styles will be available in
stores located in colder areas. The retailer is taking part in Ironclad's
added-value winter promotion, in which the Cold Condition(R) glove will be
bundled with a branded winter cap designed for them by Ironclad.
    "We believe this seasonal promotion with this dominant national
retailer is a strong endorsement of the quality and functionality of our
task-specific gloves," said Ed Jaeger, President and CEO of Ironclad
Performance Wear. "Every glove Ironclad sells includes a user response card
where we gather valuable customer contact information and feedback.
Attesting to the power of the Ironclad brand, customers of this home
improvement retailer responded with requests for a larger variety of our
gloves. We are excited to introduce them to other Ironclad products, and we
will continue to use added-value promotions to drive customer demand for
our high-performance gloves and apparel."
    About Ironclad Performance Wear Corporation
    Ironclad, which created the performance work glove category in 1998,
continues to lead the construction and industrial markets in innovation,
technology, design, advanced material science and durability. Ironclad
designs, manufactures and sells a comprehensive line of task-specific
gloves and performance fabric apparel available at hardware stores, lumber
yards, home centers, industrial suppliers, and sporting goods retailers
nationwide.
    For more information on Ironclad, please visit the Company's Website at
http://www.ironclad.com.
    Information about Forward-Looking Statements
    This release contains "forward-looking statements" that include
information relating to future events and future financial and operating
performance. Examples of forward looking-statements include Ironclad's
expectations of future growth. Forward-looking statements should not be
read as a guarantee of future performance or results, and will not
necessarily be accurate indications of the times at, or by, which that
performance or those results will be achieved. Forward-looking statements
are based on information available at the time they are made and/or
management's good faith belief as of that time with respect to future
events, and are subject to risks and uncertainties that could cause actual
performance or results to differ materially from those expressed in or
suggested by the forward-looking statements. Important factors that could
cause these differences include, but are not limited to: fluctuations in
demand for Ironclad's products, the introduction of new products,
Ironclad's ability to maintain customer and strategic business
relationships, the impact of competitive products and pricing, growth in
targeted markets, the adequacy of Ironclad's liquidity and financial
strength to support its growth, and other information that may be detailed
from time to time in Ironclad's filings with the United States Securities
and Exchange Commission. For a more detailed description of the risk
factors and uncertainties affecting Ironclad, please refer to the Company's
recent Securities and Exchange filings, which are available at http://www.sec.gov.
Ironclad undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.
    Contacts:

    Ironclad:                            Integrated Corporate Relations:
    Ed Jaeger, CEO                       John Mills / Anne Rakunas
    (310) 643-7800 X106                  (310) 954-1100

    Thomas Walsh, CFO
    (310) 643-7800 X120


  SOURCE Ironclad Performance Wear Corporation




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Related links:
  • http://www.ironclad.com/
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20060511/LATH052LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Ed Jaeger, CEO, ext. 106, or Thomas Walsh,
    CFO, ext. 120, both of Ironclad Performance Wear Corporation,
    +1-310-643-7800; or John Mills or Anne Rakunas, both of
    Integrated Corporate Relations, +1-310-954-1100, for Ironclad
    Performance Wear Corporation

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