Flip-Side Publication Becomes First Magazine to Capitalize on the Rising
Tide of '21'
Tournament Blackjack on TV, Books, Events, and the Rise of Blackjack Stars
are Fueling Appeal
NEW YORK, Oct. 5 /PRNewswire/ -- With poker's unprecedented success and
blackjack right behind it as the next social, recreational and professional
phenomenon, Kasey Thompson, publisher of ALL IN Magazine, has uniquely
married his new Blackjack publication with the successful ALL IN Magazine
to create the only synergized, all-in-one magazine that appeals to players
across the board. Poker fans will begin on one side, while blackjack
aficionados will flip the magazine over and read from the opposite
direction. Furthermore, most poker players try their hands at blackjack and
vice versa, and the majority of readers will enjoy both sections. The
strategic expansion hits the newsstands just as a professional blackjack
tour comes to TV for the first time, with more in the wings.
To ensure the blackjack content is of the highest caliber, Thompson has
brought Anthony Curtis, one of the world's most recognized and quoted
gambling authorities, on board as the Editor of the new blackjack section.
The publisher of the Las Vegas Advisor and president of
LasVegasAdvisor.com, Curtis has appeared as a casino expert on "Dateline,"
"48 Hours," A&E, E! Entertainment, Discovery, The Travel Channel, The Food
Channel, The Learning Channel, and has been the subject of articles in the
Wall Street Journal, USA Today, San Diego Union-Tribune, Los Angeles Times
Magazine, Los Angeles Times, Arthur Frommers' Budget Travel and Discover
Magazine. Curtis is author of Bargain City-Booking, Betting, and Beating
the New Las Vegas, and The Art of Gambling Through The Ages. Considered one
of the World's foremost experts in tournament play, Curtis' top tournament
wins include the World Matchplay Blackjack Championship, Atlantic City
Craps Championship, Las Vegas Keno Championship, and the Las Vegas
Blackjack Championship. Curtis' company, Huntington Press, will furnish all
copy for ALL IN Blackjack.
Said Curtis, "Huntington Press' specialty is gambling content, and
blackjack is the hottest gambling game around right now. Our arrangement
with ALL IN Blackjack is a perfect fit made at the perfect time."
ALL IN Blackjack will provide basic blackjack strategy, tournament
strategy, theory, tournament round up, hand analysis, travel features,
tournament schedules throughout the country, player profiles, and on-going
columns from the best players in the world.
In addition to the stellar lineup of poker writers and poker
professionals on its staff, ALL IN Blackjack has compiled an unparalleled
team of blackjack contributors, including Ken Einiger (World Series of
Blackjack Champion), Hollywood Dave Stann, James Grosjean, Max Rubin (Host
of the Ultimate Blackjack Tour), Ken Smith and Blair Rodman, among others.
"We are proud to be the first and only consumer blackjack magazine on
the newsstand," said publisher Kasey Thompson. "With a roster of writers
that is unmatched, ALL IN Blackjack will arrive in the hands of a waiting
audience. Blackjack is the most popular table game in the U.S. because it
is easy to play and understand. Blackjack players far outnumber of poker
players. With the advent of televised tournament poker, blackjack is
already becoming the next game sweeping the country."
ALL IN Magazine is currently distributed by Time/Warner Retail
Services, a division of Time Inc., and is available at more than 12,000
retail locations throughout the United States including Barnes & Noble,
Borders and Hudson News, to name a few. ALL IN Magazine was recently rated
the number-one "Games & Hobbies" title on Amazon.com.
Edited by Eric Raskin, ALL IN Magazine stakes its claim as "The World's
Leading Poker Magazine" on its combination of comprehensive and colorful
content, including in-depth interviews with the superstars of the game,
player profiles, tournament coverage, monthly media, online, and travel
columns, and an acclaimed instructional section that includes innovative
hand-by-hand analyses of major events and tutorials by the biggest names in
poker. Contributing writers include poker superstars Chris "Jesus"
Ferguson, Howard Lederer, Robert Williamson III, Phil Gordon, and others,
as well as an assortment of award-winning journalists and authors. ALL IN
Magazine also has a companion website that augments the print magazine with
additional analysis and features.
"We anticipate that the creative dual-side format of ALL IN Magazine
and ALL IN Blackjack will attract a huge new market for this publication,"
said Dale Oehler, Time/Warner Retail Sales & Marketing's Senior Vice
President/Client Group. "We're very excited about the growth opportunities
that this presents."
For more information, go to http://www.allinmagazine.com. Kasey Thompson can
be reached at Kasey@allimagazine.com. For advertising information contact
Brendan McKinnon at 425-451-8080 or brendan@allinmagazine.com.
CONTACT: Jim Lewellyn
(323) 810 7685
ajllewell@excite.com
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