Vehicle Owners Recognize Sedan and Minivan for the Quality of Ownership
Experience
IRVINE, Calif., Oct. 9 /PRNewswire/ -- Owners of the all-new Kia Optima
sedan and Sedona minivan have expressed extreme satisfaction with their new
cars as both products earned top honors in their respective categories in
Strategic Vision's 2006 Total Value Index (TVI). The San Diego-based
research firm's calculations correlate various economic issues with the
overall quality of the ownership experience.
Strategic Vision surveyed more than 64,000 new car buyers who purchased
their vehicle between October 2005 and March 2006, asking an array of
questions about their first 90 days of ownership. Components of Total Value
include reliability, warranty, anticipated resale value and durability.
"The Total Value Awards are a significant achievement because they are
a direct reflection of the positive experience Kia owners are having with
their new vehicles," said Len Hunt, executive vice president and COO, Kia
Motors America. "The all-new Optima and Sedona offer high levels of
comfort, convenience and safety at a tremendous value, and is further proof
of the excitement our next generation products are delivering to the
brand."
The Sedona minivan earned a five-star crash safety rating from the U.S.
Department of Transportation's National Highway Traffic Safety
Administration (NHTSA) and was awarded the Gold Top Safety Pick for its
impressive performance with top ratings in frontal, side and rear impact
crash tests by the Insurance Institute for Highway Safety (IIHS). Sedona
combines great value with a high level of standard features and equipment,
including class-leading horsepower, fold-in-the-floor third row seating and
three separate climate zones. The first generation Sedona received
Strategic Vision Total Value Awards in 2002 and 2004.
With six standard airbags, the new Optima continues Kia's commitment to
offering the highest level of standard safety features in all of its
vehicles, and the sedan received a "Good" rating -- the highest possible --
from the Insurance Institute for Highway Safety (IIHS) for the rear and
frontal offset crash tests. Completely redesigned in 2006, Optima offers
consumers a generous list of desirable features and a distinctive exterior
design, blending modern and sporty styling cues for distinctive character
both inside and out.
Kia Motors America, the U.S. sales, marketing and service arm of Kia
Motors Corp. in Seoul, South Korea, offers a full line-up of vehicles at
more than 600 retailers nationwide. For more information and vehicle
photography please visit http://www.kiamedia.com.
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