Sedo-run auction generates high interest and revenue, and demonstrates
diversity of upcoming mobile content
DUBLIN, Ireland and WASHINGTON, Oct. 9 /PRNewswire/ -- dotMobi, the
company behind the .mobi Internet domain, successfully closed its
first-ever online auction on October 3. dotMobi auctioned 100 domain names
through Sedo.com, and is the first domain company to offer selected names
directly to the market via an online auction process rather than a
traditional "first come, first served" process.
Dozens of names were purchased, and more than $850,000 generated for
the continued creation of mobile content tools like dotMobi's popular
http://ready.mobi and http://site.mobi tools.
With bidders from 34 countries, the auction's most desired names were
hosting.mobi (sold for $101,000), bank.mobi ($51,501), download.mobi
($51,500), currency.mobi ($47,000) and insurance.mobi ($42,005).
insurance.mobi was purchased by Insurance.com, an independent, online
insurance agency which enables consumers to instantly compare and buy
competitive auto insurance quotes directly from more than a dozen leading
insurance companies. "We see the long-term value of the mobile internet,"
said Joe Singleton, Director of Information Technology, Insurance.com. "The
.mobi domain will be a valuable tool in continuing to build our future
consumer offerings."
"With more than 1.6 billion mobile users around the world, it's obvious
that brands are quickly realizing that the audience for mobile content is
enormous," said David Ryder, dotMobi's Chief Marketing Officer. "This
auction proves that dotMobi has some of the most-wanted domain names in the
world, and it's exciting to start seeing how they'll be used for content."
Tim Schumacher, CEO of Sedo, said, "We knew that the dotMobi's premium
names portfolio would be a success on the Sedo platform; however, the
results of this auction went beyond our expectations. We are now even more
excited about our upcoming .mobi auction on October 31 when names like
car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and map.mobi will be
available."
The complete list of names for the October 31 Sedo auction, along with
terms, condition and buyer requirements, are available at
http://premiumauction.mobi .
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a
consortium based in Dublin, Ireland with offices in Washington, DC and
Beijing, is leading the growth of Internet use from mobile phones with the
.mobi domain name. Unique among domain name providers, dotMobi ensures that
services and sites developed around .mobi are optimized for use by mobile
devices. On-the- go consumers can have confidence that an Internet site or
service will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and
Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi . Visit the dotMobi blog at http://blog.mobi .
About Sedo
Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than seven million listings.
The success of Sedo's model has attracted a global membership base of more
than 350,000 domain professionals. Sedo is majority-owned by AdLINK Group
(ISIN DE0005490155 / German WKN: 549015), which is part of the German
United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional
versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany
(Sedo.de), and Spain (Sedo.com).
For additional information, please visit http://www.sedo.com .
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi
Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Sasha Manners
Edelman for dotMobi (Europe)
+44-20-7344-1504
sasha.manners@edelman.com
Kate Donahue
Director of Marketing
Sedo
+1-617-499-7260
kate@sedo.com
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SOURCE dotMobi
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Related links:
http://www.dotmobi.mobi
http://www.sedo.com http://premiumauction.mobi
CONTACT:
Vance Hedderel of dotMobi, +1-703-485-5563,
vhedderel@mtld.mobi; or Danielle Siemon, A&R Edelman for dotMobi
(US), +1-650-762-2947, danielle.siemon@edelman.com; or Sasha
Manners, Edelman for dotMobi (Europe), +44-20-7344-1504,
sasha.manners@edelman.com; or Kate Donahue, Director of Marketing
of Sedo, +1-617-499-7260, kate@sedo.com
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