Acquisition Extends SendMe's Network of Interconnected Mobile Brands to
Include Community and Social Media
SAN FRANCISCO, Oct. 10 /PRNewswire/ -- SendMe, the premier mobile media
company, today announced that it has acquired mbuzzy, the industry's first
off-portal mobile community in the U.S. market. mbuzzy provides both an
online and mobile environment to let people interact, share user-generated
content and stay connected while on-the-go. With mbuzzy.com SendMe adds
community and social media capabilities to its portfolio of interconnected
brands, which also includes SendMeMobile.com and SoLow.com. The acquisition
further solidifies SendMe's position as a leader in mobile content,
entertainment, and now community. Terms of the deal were not disclosed.
"As community increasingly defines the consumer online experience,
mobile is the next frontier," said Russell Klein, co-founder and CEO of
SendMe. "The mbuzzy deal is a strategic acquisition for us on two fronts.
First, it strengthens our commitment to giving users the most expansive and
personalized mobile experience out there; and second, it provides our media
partners with an unmatched environment to create even deeper customer
engagements through an always-on mobile connection."
"As an early pioneer in creating off-portal mobile community we have a
unique understanding of how consumer behaviors translate into a compelling
mobile experience," said Ryan Nobrega, founder and CEO of mbuzzy. "Through
innovative services like mbuzzy, the mobile phone is playing an
ever-increasing role in our daily lives and we're excited to now join
SendMe's portfolio of services to lead the transformation of how consumers
view and use their mobile phones."
A Better Connected Consumer Experience
mbuzzy gives consumers a mobile connection to the people and things
that matter most. Through mobile social media -- such as videos, pictures
and wallpapers -- combined with a mobile link to friends and family, mbuzzy
keeps people connected no matter where their day takes them. With mbuzzy
consumers can:
- Share and view social media, including pictures and videos, from the
Web or a mobile phone;
- Browse and search through the more than one million pieces of
user-generated content shared by the mbuzzy community;
- Stay connected with friends and groups through mbuzzy's wireless
carrier and mobile device agnostic chat, messaging, alerting and media
sharing services
- Find new friends and form new relationships
The mbuzzy community is home to more than half a million mobile users
who have downloaded over 15 million pieces of social media to their mobile
phones. mbuzzy's mobile engagement metrics are among the most compelling in
the industry and, because mbuzzy's community features capture rich profile
information on its users, SendMe and its partners can deliver targeted
incentives and promotions based on a variety of demographic and profile
criteria.
A One-of-a-Kind Ecosystem for Marketing and Media Partners
For marketing and media partners mbuzzy combines with SendMeMobile.com
and SoLow.com to enable the development of even more unique promotions with
an already engaged audience. Through SendMe's mobile content ecosystem
media and marketing partners are leveraging SendMe's family of
interconnected sites to extend their brands to the mobile arena -- without
large investments of time or money. Using SendMe's "advertainment" model
consumers interact with partner brands that are embedded into interactive
and engaging SendMe experiences. mbuzzy adds a new element to this model
that will help these programs expand their reach virally through community
word-of-mouth.
"mbuzzy adds to SendMe's 'plug-and-play' options that enable our
partners to reach the coveted 14-24 audience with authentic and
personalized mobile promotions that help them create immediate revenue
streams," continued Klein. "With our combined properties we are creating
powerful and highly effective marketing programs that are reaching this
audience in ways that the marketplace can only begin to imagine."
About SendMe
SendMe, Inc. turns any mobile phone into a portable playground. As the
premier mobile media company, SendMe's family of destination sites lets you
take the fun from the Web to your mobile phone with the broadest and best
content, entertainment and community out there. SendMe's three properties
-- SendMeMobile.com, SoLow.com and mbuzzy.com -- deliver content from
today's pop culture sensations, niche independent creations, stuff from our
own community, and one-of-a-kind mobile games that will keep you coming
back for more. So whether you're looking for new ways to show your personal
style, eager for some mobile gaming excitement, or trying to stay connected
to the people and things you love most, SendMe brings it all to you -- how
you want it, when you want it. Founded in 2006 by three veteran online and
mobile entrepreneurs, SendMe is funded by Spark Capital and True Ventures.
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